https://ideawaza.com/api.php?action=feedcontributions&feedformat=atom&user=24.197.156.71 2026-09-30T06:51:57Z User contributions MediaWiki 1.46.0 https://ideawaza.com/index.php?title=Unique_Strategic_Position&diff=15002 2008-10-26T21:33:33Z

<p>24.197.156.71: Strategic marketing framework focussing on brand, value propositions, innovation.</p> <hr /> <div>A Unique Strategic Position is defined as one which is differentiable and defensible over the long haul, versus the competition in a defined market segment. (Lightfoot, 2008)<br /> <br /> The 4 key cornerstone concepts of this strategic marketing framework include:<br /> <br /> 1. Brand<br /> 2. Value Propositions<br /> 3. Continuous Improvement<br /> 4. Product and/or Service Innovation<br /> <br /> While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model.<br /> <br /> Source: W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008.<br /> Contact author at: william.lightfoot@scils.eu<br /> Website: www.scils.eu</div>

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