Taste of Asia

2021-09-02T05:56:26Z

24.212.178.3:

{{multiple issues|
{{notability|Events|date=May 2015}}
{{primary sources|date=May 2015}}
}}
{{Infobox Convention
| name = Taste of Asia
| image =
| caption = Taste of Asia 2017
| status = Active
| genre =
| venue =
| location = [[Markham, Ontario]]
| country = Canada
| first = 2003
| last =
| organizer = Federation of Chinese Canadians in Markham (FCCM)
| filing = Non-profit
| attendance = 180,000+
| website = http://www.taste-of-asia.ca/
}}

'''The Taste of Asia''' is a [[non-profit]] annual street festival organized by the [[Federation of Chinese Canadians]] in Markham (FCCM) located in [[Markham, Ontario]], Canada. It is the largest [[List of festivals in Canada|Asian festival in Canada]]<ref>{{cite av media|url=https://www.youtube.com/watch?v=syxPtjWTLDc|title=Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)|date=4 June 2013|via=YouTube|accessdate=6 June 2015}}</ref> with over 180,000 attendees each year.<ref>{{cite web|url=http://tasteofasiastreetfestival.ca/|title=Taste of Asia Media Archive}}</ref> Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from [[basketball]] competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside [[Pacific Mall]] and [[Market Village]].

The Taste of Asia was named as one of the [[List of festivals in Ontario|top festivals in Ontario]] by Festivals and Events Ontario.<ref>{{Cite news|url=http://www.torontosun.com/2014/01/02/top-100-festivals-in-ontario-revealed|title=Top 100 festivals in Ontario revealed|last=Fox|first=Jim|work=Toronto Sun|date=4 January 2014|access-date=9 June 2016}}</ref>

In 2021, the event was held between June 25–27 at Kennedy and Steeles. In 2020, due to the [[COVID-19 pandemic in Ontario|COVID-19 pandemic]], the event was held virtually.

== Programming ==
Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured [[TVB]] superstar [[Elanne Kong]].

== History ==
Taste of Asia was created in 2003 during the outbreak of [[severe acute respiratory syndrome]] (SARS) with the goal of recovering the local economy.<ref>{{cite web|url=http://www.progressivemuslims.ca/taste_of_asia_festival.htm|title=Taste of Asia Festival|publisher=Association Of Progressive Muslims Of Canada}}</ref>

== Organizer ==
Since its establishment, FCCM has organized, participated and been involved in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the 2016 Chinese New Year Celebration at the Markham Civic Centre<ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/category/uncategorized/special-events/td-chinese-new-year/|title=TD Chinese New Year|website=FCCM|access-date=9 June 2016}}</ref> and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, Asialicious program, PRC Flag Raising,<ref>{{Cite web|url=https://www.facebook.com/events/928374603876189/|title=Chinese Flag Raising Ceremony in Markham|via=Facebook|access-date=9 June 2016}}</ref> YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating.<ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/special-events/|title=Special Events|date=13 August 2015|website=FCCM|access-date=9 June 2016}}</ref> FCCM also has collaborated with multiple other charitable organizations in the past such as United Way of York Region, Sunnybrook and Women's College Health Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.<ref>{{Cite web|url=http://www.fccm.ca/about/|title=About|date=21 July 2015|website=FCCM|access-date=9 June 2016}}</ref>

== References ==
{{Reflist}}

[[Category:Festivals in Ontario]]
[[Category:Food and drink festivals in Canada]]
[[Category:Non-profit organizations based in Ontario]]
[[Category:2003 establishments in Canada]]
[[Category:Ethnic organizations based in Canada]]
[[Category:Chinese Canadian organizations]]
[[Category:Chinese-Canadian culture in Ontario]]
[[Category:Markham, Ontario]]

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Taste of Asia