Mor Furniture

2022-06-07T22:22:27Z

4.4.198.90:

{{Infobox company
| name = Mor Furniture for Less, Inc.
| logo = Mor Furniture for Less.jpg
| logo_size = 250px
| type =
| traded_as =
| industry = Furniture
| foundation = {{start date and age|1977}}
|location_city = [[San Diego]], [[California]], [[United States]]
| key_people = Richard Haux, Sr. (Founder)<br>Richard Haux Jr. (CEO)<br>Robert Kelley, (VP of Marketing)<br>Harold Linebarger (VP of Sales)<br> Chris Arnold (CFO)
| products = Furniture
| brands =
| revenue =
| operating_income =
| assets =
| net_income =
| num_employees =
| homepage = {{URL|http://www.morfurniture.com|MorFurniture.com}}
}}

'''Mor Furniture''' is an American furniture retailer, based in [[San Diego]], California. ''Mor Furniture for Less'' is currently one of the largest furniture retailers<ref>[''Furniture Today''. [http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php December 21, 2009]</ref> in the United States {{as of|2010|lc=y}}.<ref>[''The Press Enterprise''. [http://www.pe.com/business/local/stories/PE_Biz_W_furniture29.369701c.html April 30, 2010]</ref> The company owns and operates 29 stores and 10 warehouses in 7 states, including California, Washington, Oregon, Idaho, Nevada, Arizona and New Mexico.<ref>''The Tigard Times''. [http://www.tigardtimes.com/news/story.php?story_id=125383296088981200 MOR Furniture to move into vacant Tigard ‘big box’] {{Webarchive|url=https://web.archive.org/web/20110717055929/http://www.tigardtimes.com/news/story.php?story_id=125383296088981200 |date=2011-07-17 }}</ref>

==History==
The company started in 1977 when Richard Haux, Sr. opened a small [[waterbed]] store San Diego, California. At the time, Waterbeds were popular and the company quickly grew into a leading Waterbed retailer in locations throughout [[San Diego County]].

In 1983 the company grew and opened locations in [[Spokane, Washington]], followed by [[Portland, Oregon]] in 1984. By 1987, there were stores located in San Diego, Portland, Spokane, and [[Seattle, Washington]] under the direction of Richard Haux, Sr. and Robert Kelley.

Throughout the 1990s, '''Mor Furniture for Less''' was known as '''Superstores of America'''<ref>[''Furniture today''. http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php 12-21-09]</ref> with stores under the name '''Bedroom Superstore'''. At the time, the company sold only bedroom furniture and mattresses in select cities in Washington, Oregon, and California. Later, the company added a living room furniture store called '''America's Sofa Super Store'''.

In the year 2000, ''Superstores of America'' became '''Mor Furniture for Less, Inc.''' and converted its showrooms to include Bedroom, Living Room, Dining Room and Kid's Room furniture.

Today, ''Mor Furniture for Less'' is owned and operated by Richard D. Haux Jr, CEO, Harold Linebarger, COO, and Matt Tranchina, CFO.

==Locations==
In 2013, the company expanded again, into its 28th furniture store in Salem, Oregon.<ref>''Furniture chain opens its first Salem area store
''[http://www.statesmanjournal.com/article/20131220/UPDATE/131220017/Furniture-chain-opens-its-first-Salem-area-store]{{dead link|date=February 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

In 2012, ''Mor Furniture for Less'' expanded into five new showrooms, including two new furniture stores in the Coachella Valley, California,<ref>[http://www.pe.com/business/business-insider-headlines/20120622-retail-mor-furniture-enters-coachella-valley.ece ''RETAIL: Mor Furniture enters Coachella Valley'']</ref> in the cities of Cathedral City and Rancho Mirage, as well as new furniture stores in Lynnwood<ref>''Mor Furniture for Less Grows in Seattle Market With 24th Furniture Store''[http://www.prnewswire.com/news-releases/english-releases/mor-furniture-for-less-grows-in-seattle-market-with-24th-furniture-store-144934695.html]</ref> and Marysville,<ref>''Mor Furniture for Less Opens 5th Washington Furniture Store in Smokey Point''[http://www.prnewswire.com/news-releases/mor-furniture-for-less-opens-5th-washington-furniture-store-in-smokey-point-167911035.html]</ref> Washington and Rancho Cucamonga,<ref>[http://www.prnewswire.com/news-releases/english-releases/mor-furniture-for-less-opens-23rd-showroom-in-rancho-cucamonga-ca-140969533.html ''Mor Furniture for Less Opens 23rd Showroom in Rancho Cucamonga, CA'']</ref> California.

{{As of|2011}}, ''Mor Furniture for Less'' was the 30th largest furniture retailer in the United States, up from #33 in 2009<ref>''Who's who among the leading stores''. Furniture Today, May 25, 2009, p. 26.</ref> in the nation's largest furniture retailers, an increase from #39<ref>''Who's who among the leading stores''. Furniture Today, May 26, 2008, p. 26.</ref> in 2008, according to Furniture Today. In December 2009, ''Mor Furniture for Less'' signed one of the biggest industrial leases<ref>Howard, Bob. ''Mor Furniture Signs Largest Industrial Lease''. [http://www.globest.com/news/1569_1569/sandiego/182878-1.html December 30, 2009] {{Webarchive|url=https://web.archive.org/web/20100119042841/http://www.globest.com/news/1569_1569/sandiego/182878-1.html |date=January 19, 2010 }}</ref> in San Diego County for its furniture warehouse. By the end of 2011, ''Mor Furniture for Less'' operated 22 showrooms, including the newest in Tri-Cities, Washington.<ref>[http://www.prnewswire.com/news-releases/english-releases/mor-furniture-for-less-opens-22nd-showroom-in-tri-cities-wa-133629173.html ''Mor Furniture for Less Opens 22nd Showroom in Tri-Cities, WA'']</ref>

In 2010, Mor Furniture for Less added 6 new stores<ref>[''Mor Furniture in Riverside''. [http://www.sddt.com/news/article.cfm?SourceCode=20100503tw]</ref> and another in 2011<ref>[''Retail, dining selections growing in National City''. [http://www.sddt.com/News/article.cfm?SourceCode=20110707crl]</ref> becoming the largest bedroom, living room and dining room furniture company in the Western United States, with locations throughout New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.

==Awards==
In 2010, San Diego Union-Tribune readers voted ''Mor Furniture for Less'' '''Best Furniture Store'''<ref>San Diego Union-Tribune ''Best Local Furniture''. [http://www.signonsandiego.com/bestof/2010/for-the-home/local-furniture-store/ August, 2010]</ref> and '''Best Mattress Store'''.<ref>San Diego Union-Tribune ''Best Mattress Store''. [http://www.signonsandiego.com/bestof/2010/for-the-home/mattress-store/ August, 2010]</ref>

In 2011, San Diego Union-Tribune readers again voted ''Mor Furniture for Less'' '''Best Furniture Store'''<ref>San Diego Union-Tribune ''Best Furniture Store''. [http://www.utsandiego.com/bestof/2011/for-the-home/furniture-store/ August, 2011]</ref>

In 2012, San Diego Union-Tribune readers, for the third time in a row, voted ''Mor Furniture for Less'' '''Best Furniture Store'''<ref>San Diego Union-Tribune ''Best Furniture Store''. [http://www.utsandiego.com/bestof/2012/for-the-home/furniture-store/ August, 2012]</ref> and '''Best Mattress Store'''.<ref>San Diego Union-Tribune ''Best Mattress Store''. [http://www.utsandiego.com/bestof/2012/for-the-home/mattress-store/ August, 2012]</ref>

In 2013, San Diego Union-Tribune readers, for the fourth time in a row, voted ''Mor Furniture for Less'' '''Best Furniture Store'''<ref>San Diego Union-Tribune ''Best Furniture Store''. [http://www.utsandiego.com/bestof/2013/for-the-home/furniture-store/ August, 2013]</ref> and '''Best Mattress Store'''.<ref>San Diego Union-Tribune ''Best Mattress Store''. [http://www.utsandiego.com/bestof/2013/for-the-home/mattress-store/ August, 2013]</ref>

In 2014, ''Mor Furniture for Less'' President and C.E.O., Rick D. Haux, was named '''Entrepreneur of the Year''' in the San Diego region for Family Business <ref>Ernst & Young ''EY Entrepreneur Of The Year''.[http://www.ey.com/US/en/About-us/Entrepreneurship/Entrepreneur-Of-The-Year/SanDiego_Article_Overview_Page_Main July, 2014]</ref>

In 2014, San Diego Union-Tribune readers, for the fifth time in a row, voted ''Mor Furniture for Less'' '''Best Furniture Store'''<ref>San Diego Union-Tribune ''Best Furniture Store''. [http://www.utsandiego.com/bestof/2014/for-the-home/furniture-store/ August, 2014]</ref> and '''Best Mattress Store'''.<ref>San Diego Union-Tribune ''Best Mattress Store''. [http://www.utsandiego.com/bestof/2014/for-the-home/mattress-store/ August, 2014]</ref>

== References ==
{{Reflist}}

== External links ==
* [http://www.morfurniture.com/ MorFurniture.com]

[[Category:Retail companies established in 1977]]
[[Category:Furniture retailers of the United States]]
[[Category:Companies based in San Diego]]
[[Category:1977 establishments in California]]
[[Category:Retail companies based in California]]

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Mor Furniture