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{{Short description|Argentine franchising consultancy}}

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{{Use dmy dates|date=May 2026}}
{{Infobox company
| name = Franchising Company S.R.L.
| type = [[Sociedad de responsabilidad limitada]]
| industry = [[Franchising]], [[consulting]], [[brand licensing]]
| founded = {{start date and age|2010|06|29|df=yes}}
| hq_location = Palermo Soho
| hq_location_city = [[Buenos Aires]]
| hq_location_country = Argentina
| key_people = Marcelo Schijman<br />Fabián Slisaransky<br />Fernanda Núñez
| website = {{URL|https://www.franchising-company.com/}}
}}
The '''Franchising Company S.R.L.''' is an Argentine consultancy based in [[Buenos Aires]] that works in the development, commercialization and legal structuring of [[franchising|franchises]] and brand licences.<ref name="GAF-profile">{{cite web |url=https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/ |title=Franchising Company {{!}} Desarrollo de Franquicias |website=Guía Argentina de Franquicias |language=es |access-date=3 May 2026}}</ref><ref name="GAF-profile-ar">{{cite web |url=https://www.gaf-franquicias.com.ar/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/ |title=Franchising Company {{!}} Desarrollo de Franquicias |website=Guía Argentina de Franquicias |language=es |access-date=7 May 2026}}</ref><ref name="Official">{{cite web |url=https://www.franchising-company.com/ |title=Franchising Company SRL - Desarrollo de franquicias en Argentina |website=Franchising Company |language=es |access-date=3 May 2026}}</ref><ref name="AAMF-consultores">{{cite web |url=https://aamf.com.ar/socios/consultores/ |title=Catálogo de Socios Consultores de la AAMF |website=Asociación Argentina de Marcas y Franquicias |language=es |access-date=3 May 2026}}</ref> The company operates within the Argentine franchise market, a sector described by the [[International Trade Administration]] of the United States Department of Commerce as part of the country's retail and services landscape.<ref name="ITA">{{cite web |url=https://www.trade.gov/market-intelligence/argentina-franchising |title=Argentina Franchising |website=International Trade Administration |publisher=U.S. Department of Commerce |date=20 November 2025 |language=en |access-date=3 May 2026}}</ref><ref name="ForbesConsolidacion2026">{{cite news |url=https://www.forbesargentina.com/negocios/el-sistema-franquicias-apuesta-consolidacion-preven-4000-nuevos-locales-desembarco-200-marcas-2026-n83850 |title=El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026 |work=Forbes Argentina |date=25 December 2025 |language=es |access-date=7 May 2026}}</ref><ref name="CronistaFranquicias2023">{{cite news |url=https://www.cronista.com/pyme/herramientas/la-industria-de-las-franquicias-crece-por-encima-de-los-dos-digitos/ |title=La industria de las franquicias crece por encima de los dos dígitos |last=Longo |first=Karina |work=El Cronista |date=2 January 2023 |language=es |access-date=7 May 2026}}</ref><ref name="AmbitoOportunidades2023">{{cite news |url=https://www.ambito.com/ambito-biz/el-ano-las-oportunidades-n5679539 |title=El año de las oportunidades |last=Rodríguez Freire |first=Joaquín |work=Ámbito Financiero |date=22 March 2023 |language=es |access-date=7 May 2026}}</ref><ref name="ForbesRefugio2026">{{cite news |url=https://www.forbesargentina.com/negocios/inversion-o-puesto-trabajo-doble-efecto-refugio-franquicias-ano-reconfiguracion-n87987 |title=¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración |last=Longo |first=Karina |work=Forbes Argentina |date=20 March 2026 |language=es |access-date=7 May 2026}}</ref><ref name="ForbesInnovacion2025">{{cite news |url=https://www.forbesargentina.com/negocios/innovacion-aplicada-5-nuevos-negocios-redefinen-escalabilidad-sello-argentino-n79929 |title=Innovación aplicada: 5 nuevos negocios que redefinen la escalabilidad con sello argentino |last=Longo |first=Karina |work=Forbes Argentina |date=16 October 2025 |language=es |access-date=7 May 2026}}</ref>

== History ==

Franchising Company had been constituted in June 2001 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.<ref name="BORA">{{cite web |url=https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780 |title=FRANCHISING COMPANY S.R.L. - 08/07/2010 |website=Dateas |publisher=Boletín Oficial de la República Argentina |date=8 July 2010 |language=es |access-date=3 May 2026}}</ref>

Marcelo Schijman and Fabián Slisaransky are the directors of the consultancy.<ref name="GAF-profile" /><ref name="GAF-profile-ar" /> The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.<ref name="Official" />

By the mid-2020s, the Franchising Company has more than two decades of activity and hundreds of brands developed as franchises or licences.<ref name="GAF-profile" /><ref name="GAF-profile-ar" /><ref name="InfoArgentum">{{cite news |url=https://infoargentum.com/empresas-destacadas/franchising-company.html |title=Franchising Company SRL: 25 años convirtiendo negocios en franquicias |work=Info Argentum |date=27 April 2026 |language=es |access-date=3 May 2026}}</ref><ref name="AAMF-consultores" /> The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, [[Quiksilver]], Reef, Montagne and Portsaid.<ref name="Official" /><ref name="LaNacion2006">{{cite news |url=https://www.lanacion.com.ar/propiedades/inmuebles-comerciales/base-de-datos-nid841084/ |title=Base de datos |work=La Nación |date=18 September 2006 |language=es |access-date=3 May 2026}}</ref>

== Activity ==

Franchising Company advises businesses seeking to expand through franchise or licence models.<ref name="GAF-profile" /><ref name="Official" /><ref name="AAMF-consultores" /><ref name="InfoNegociosImagoToi">{{cite news |url=https://infonegocios.info/jesus-maria/el-mundo-de-las-nineras-y-cuidadoras-tiene-imagotoi-una-franquicia-nacida-en-jesus-maria-que-ya-opera-en-buenos-aires-y-neuquen |title=El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén |last=Ponce |first=María Rosa |work=InfoNegocios |date=15 July 2022 |language=es |access-date=7 May 2026}}</ref> Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.<ref name="Official" /> The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.<ref name="Official" />

In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.<ref name="InvestBA">{{cite web |url=https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46 |title=Talks on Foreign Trade |website=investBA |publisher=Buenos Aires City Government |date=28 October 2021 |language=en |access-date=3 May 2026}}</ref>

Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.<ref name="ForbesForeign">{{cite news |url=https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525 |title=Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían |work=Forbes Argentina |date=24 March 2025 |language=es |access-date=3 May 2026}}</ref><ref name="Bloomberg">{{cite news |url=https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/ |title=Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué |last=Espina |first=Mariano |work=Bloomberg Línea |date=28 January 2025 |language=es |access-date=3 May 2026}}</ref><ref name="ForbesExpansion">{{cite news |url=https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913 |title=Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos |work=Forbes Argentina |date=19 April 2025 |language=es |access-date=3 May 2026}}</ref><ref name="LaNacion2012">{{cite news |url=https://www.lanacion.com.ar/economia/como-subirse-a-un-negocio-rentable-nid1516807/ |title=Cómo subirse a un negocio rentable |last=Scarpinelli |first=Luján |work=La Nación |date=14 October 2012 |language=es |access-date=3 May 2026}}</ref><ref name="Ambito2024">{{cite news |url=https://www.ambito.com/negocios/franquicias-que-deben-hacer-las-empresas-lograr-una-experiencia-exitosa-segun-los-consejos-seis-expertos-n6022883 |title=Franquicias: qué deben hacer las empresas para lograr una experiencia exitosa, según los consejos de seis expertos |last=Velázquez |first=Jorge |work=Ámbito Financiero |date=28 June 2024 |language=es |access-date=3 May 2026}}</ref><ref name="IProfesional2008">{{cite news |url=https://www.iprofesional.com/comex/61554-cuales-son-las-claves-para-vender-franquicias-en-el-exterior |title=Cuáles son las claves para vender franquicias en el exterior |work=iProfesional |date=12 February 2008 |language=es |access-date=3 May 2026}}</ref><ref name="CronistaFranquiciar2013">{{cite news |url=https://www.cronista.com/pymes/decidirse-a-franquiciar/ |title=Decidirse a franquiciar |last=Mafud |first=Laura |work=El Cronista |date=18 April 2013 |language=es |access-date=7 May 2026}}</ref><ref name="ForbesLatam2024">{{cite news |url=https://www.forbesargentina.com/negocios/franquicias-america-latina-rubros-mas-demandados-buscan-inversores-rol-ia-sector-n56046 |title=Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector |last=Longo |first=Karina |work=Forbes Argentina |date=16 July 2024 |language=es |access-date=7 May 2026}}</ref><ref name="ForbesUruguayLatam2024">{{cite news |url=https://www.forbesuruguay.com/negocios/franquicias-america-latina-rubros-mas-demandados-buscan-inversores-rol-ia-sector-n56049/amp |title=Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector |last=Longo |first=Karina |work=Forbes Uruguay |language=es |access-date=7 May 2026}}</ref><ref name="HistoriasInspiran2019">{{cite web |url=https://www.historiasqueinspiran.com.ar/se-puede-franquiciar-cualquier-servicio/ |title=¿Se puede franquiciar cualquier servicio? |website=Historias que inspiran |date=10 May 2019 |language=es |access-date=7 May 2026}}</ref><ref name="ForbesConsolidacion2026" /><ref name="ForbesRefugio2026" /><ref name="AmbitoOportunidades2023" />

== Franchising Trends ==

Franchising Company organizes ''Franchising Trends'', an event focused on the Argentine franchise sector.<ref name="GAF-profile" /><ref name="FT2024">{{cite web |url=https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/ |title=Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina |website=Franchising Company |date=26 November 2024 |language=es |access-date=3 May 2026}}</ref><ref name="ComafiFT">{{cite web |url=https://www.comafi.com.ar/Premian-a-Banco-Comafi-en-Franchising-Trend-1833.note.aspx |title=Premian a Banco Comafi en Franchising Trend |website=Banco Comafi |language=es |access-date=7 May 2026}}</ref><ref name="GAFDistinguidaFT">{{cite web |url=https://www.gaf-franquicias.com/noticia/la-guia-argentina-de-franquicias-distinguida-en-el-franchising-trends-181 |title=La Guía Argentina de Franquicias distinguida en el Franchising Trends |website=Guía Argentina de Franquicias |language=es |access-date=7 May 2026}}</ref><ref name="FECOBAFT18">{{cite web |url=https://fecoba.org.ar/franchising-trends-18-edicion/ |title=Franchising Trends 18° edición |website=Federación de Comercio e Industria de la Ciudad de Buenos Aires |language=es |access-date=7 May 2026}}</ref> The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.<ref name="GAF-profile" />

The 2024 edition was held on 26 November at Torre Macro in [[Puerto Madero]], Buenos Aires, and was presented by journalist Javier Fabracci.<ref name="FT2024" /><ref name="FECOBAFT18" /> According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.<ref name="FT2024" />

In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.<ref name="Ambito2025">{{cite news |url=https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241 |title=Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas |work=Ámbito Financiero |date=3 September 2025 |language=es |access-date=3 May 2026}}</ref><ref name="NoticiasD2025">{{cite news |url=https://noticiasd.com/nota/franchising-trends-con-gran-convocatoria-se-realizo-la-cuarta-edicion-del-evento-de-franquicias-1008479 |title=Franchising Trends 2025: con gran convocatoria se realizó la cuarta edición del evento de franquicias |work=Noticias d |date=3 September 2025 |language=es |access-date=7 May 2026}}</ref> The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.<ref name="Ambito2025" /><ref name="GAF2025">{{cite web |url=https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499 |title=Franchising Trends 2025: networking, premios y datos del sector |website=Guía Argentina de Franquicias |date=4 September 2025 |language=es |access-date=3 May 2026}}</ref><ref name="NoticiasD2025" />

== Awards and recognition ==
In 2026, Franchising Company received the ''Premio Mercurio'' (Mercury Prize) for marketing excellence in the SME Consulting category, awarded by the [[Argentine Marketing Association]].<ref name="GAFconsultora">{{Cite web |url=https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/ |title=Franchising Company – Desarrollo de Franquicias |publisher=Guía Argentina de Franquicias |access-date=April 27, 2026}}</ref><ref>{{Cite news |url=https://infoargentum.com/empresas-destacadas/franchising-company.html |title=Franchising Company SRL: 25 años convirtiendo negocios en franquicias |date=April 27, 2026 |work=Info Argentum |access-date=April 27, 2026}}</ref><ref>{{Cite web |url=https://aam.com.ar/ganadores.html |title=Ganadores del Premio Mercurio |publisher=Asociación Argentina de Marketing |access-date=April 27, 2026}}</ref> The firm had been a finalist for the same award in 2008.<ref name="GAFconsultora" />

That same year, at the tenth-anniversary event of the Guía Argentina de Franquicias, the company was among the consultants and providers recognized for their role in developing that industry publication.<ref>{{Cite web |url=https://www.gaf-franquicias.com/noticia/el-franchising-argentino-celebro-10-anos-de-la-gaf-3667 |title=El franchising argentino celebró 10 años de la GAF |publisher=Guía Argentina de Franquicias |date=March 20, 2026 |access-date=April 27, 2026}}</ref><ref>{{Cite web |url=https://www.youtube.com/watch?v=wdPDBFLDtpg |title=Celebración por los 10 años de la Guía Argentina de Franquicias |publisher=Guía Argentina de Franquicias |access-date=April 27, 2026}}</ref>

The company has also received the ''Dale Carnegie Maximum Merit Award'' and a distinction from the Argentine Association of Brands and Franchises for ethics, commitment, professionalism, and equity.<ref>{{Cite news |url=https://infoargentum.com/empresas-destacadas/franchising-company.html |title=Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo |date=April 27, 2026 |work=Info Argentum |access-date=April 27, 2026}}</ref>

== References ==

{{Reflist}}

== External links ==

* {{Official website|https://www.franchising-company.com/}}

{{DEFAULTSORT:Franchising Company}}
[[Category:Companies based in Buenos Aires]]
[[Category:Privately held companies of Argentina]]
[[Category:Service companies of Argentina]]
[[Category:Franchising]]
[[Category:Argentine companies established in 2010]]