View source for Tango (software company)

{{Short description|American software company}}
<!-- Please do not remove or change this AfD message until the discussion has been closed. -->
{{Article for deletion/dated|page=Tango (software company)|timestamp=20260928115240|year=2026|month=September|day=28|substed=yes|help=off}}
<!-- Once discussion is closed, please place on talk page: {{Old AfD multi|page=Tango (software company)|date=28 September 2026|result='''keep'''}} -->
<!-- End of AfD message, feel free to edit beyond this point -->

{{Use American English|date=September 2026}}
{{Use mdy dates|date=September 2026}}
{{Orphan|date=September 2026}}
{{Infobox company
| name = Tango Technology, Inc.
| trade_name = Tango
| type = [[Privately held company|Private]]
| industry = [[Software industry|Software]]
| founded = [[2020]]
| founder = {{Unbulleted list
 | Ken Babcock
 | Dan Giovacchini
 | Brian Shultz
 }}
| key_people = {{Unbulleted list
 | Ken Babcock ([[CEO]])
 | Dan Giovacchini (COO)
 }}
| products = Tango
| num_employees = 40
| website = {{URL|tango.ai}}
}}

'''Tango Technology, Inc.''', commonly known as '''Tango''', is an American [[software industry|software company]] that develops a [[digital adoption platform]] for documenting, guiding and automating browser-based workplace processes.<ref name="Wheatley2021">{{cite web
| title = Tango gets $5.7M seed funding to automate creation of process documentation
| url = https://siliconangle.com/2021/08/24/tango-gets-5-7m-seed-funding-automate-creation-process-documentation/
| website = SiliconANGLE
| author = Mike Wheatley
| date = August 24, 2021
| language = en
| access-date = September 18, 2026}}</ref><ref name="Jayaraman2026">{{cite web
| title = 5 Best Digital Adoption Platforms I'd Pick in 2026
| url = https://learn.g2.com/best-digital-adoption-platform
| website = G2
| author = Soundarya Jayaraman
| date = April 29, 2026
| language = en
| access-date = September 18, 2026}}</ref> Its software records actions performed in [[web application]]s and converts them into editable step-by-step guides containing [[screenshot]]s and descriptions.<ref name="Cook2021">{{cite web
| title = Tango Raises $5.7M to Solve Companies' Productivity Problems
| url = https://dot.la/tango-workplace-productivity-2654780443.html
| website = dot.LA
| author = Caitlin Cook
| date = August 24, 2021
| language = en
| access-date = September 18, 2026}}</ref>

The company was founded in 2020 by Ken Babcock, Dan Giovacchini and Brian Shultz.<ref name="Hall2021">{{cite web
| title = Tango dances in with $5.7M, making employee onboarding easier
| url = https://techcrunch.com/2021/08/24/tango-dances-in-with-5-7m-to-making-employee-onboarding-easier/
| website = TechCrunch
| author = Christine Hall
| date = August 24, 2021
| language = en
| access-date = September 18, 2026}}</ref> Tango publicly launched its [[browser extension]] in September 2021.<ref name="Poyar2023">{{cite web
| title = From 0 to 200k users in 14 months
| url = https://www.growthunhinged.com/p/from-0-to-200k-users-in-14-months
| website = Growth Unhinged
| author = Kyle Poyar
| date = January 4, 2023
| language = en
| access-date = September 18, 2026}}</ref> In April 2025, the company launched an [[artificial intelligence]] service for automating parts of browser-based [[workflow]]s.<ref name="Dotson2025">{{cite web
| title = Tango releases AI-powered automation for browser-based workflows
| url = https://siliconangle.com/2025/04/16/tango-releases-ai-powered-automation-browser-based-workflows/
| website = SiliconANGLE
| author = Kyt Dotson
| date = April 16, 2025
| language = en
| access-date = September 18, 2026}}</ref>

== History ==
Tango was founded in 2020 by Ken Babcock, Dan Giovacchini and Brian Shultz, who left [[Harvard Business School]] to develop the company. Its initial product was a browser extension that recorded users' workflows and generated step-by-step documentation with screenshots.<ref name="Hall2021" /><ref name="Cook2021" />

Before its public launch in 2021, Tango tested the extension with pilot customers.<ref name="Hall2021" /><ref name="Poyar2023" /> At the time, the product focused on employee training, particularly for customer-support and sales teams, rather than workflow automation.<ref name="Wheatley2021" /> In August 2021, after initially being financed by its founders, Tango announced a $5.7 million [[seed money|seed funding round]] led by [[Wing Venture Capital]].<ref name="Hall2021" />

Tango publicly launched its browser extension in September 2021.<ref name="Poyar2023" /> By June 2022, the software was available as both a [[Google Chrome|Chrome]] extension and a [[application software|desktop application]]. That month, the company introduced Workspaces, a shared library in which teams could organize, edit and share recorded workflows and folders. Tango also announced a $14 million [[Series A round|Series A funding round]] led by [[Tiger Global Management]].<ref name="Brownridge2022">{{cite web
| title = Tango Pulls in $14M Series A to Build Out Its Workflow Intelligence Solution
| url = https://www.builtinla.com/articles/tango-raises-14m-series-a-hiring
| website = Built In Los Angeles
| author = Ashley Brownridge
| date = June 15, 2022
| language = en
| access-date = September 18, 2026}}</ref>

In April 2025, Tango launched an artificial intelligence service that expanded the platform beyond workflow documentation to include automation of browser-based tasks.<ref name="Dotson2025" />

== Software ==
Tango uses a Chrome extension to record the steps performed by a user in a web-based application. It captures individual actions and screenshots, adds action labels and generates a step-by-step guide.<ref name="Jayaraman2026" /> Generated guides can be edited, shared through a link, exported as a [[PDF]] or embedded in [[web page|webpages]] and [[wiki]]s.<ref name="Cook2021" /><ref name="Jayaraman2026" /> 

Tango's "Guide Me" mode presents a generated guide as an interactive overlay within a web application while the user performs the documented task.<ref name="Jayaraman2026" /> Its automation service can perform selected steps in browser-based workflows. The service accepts workflow rules written in [[natural language]] and allows individual steps to be designated for either automated or manual completion.<ref name="Dotson2025" />

== Reception ==
In 2022, Tango was named a [[Webby Awards]] honoree in the Apps and Software: Productivity, Financial Services & Banking category.<ref name="Webby2022">{{cite web
| title = Tango - create documentation in seconds
| url = https://winners.webbyawards.com/2022/apps-software/general-apps/productivity-financial-services-banking/218200/tango-create-documentation-in-seconds
| website = The Webby Awards
| date = 2022
| language = en
| access-date = September 18, 2026
}}</ref> [[Google]] also included the Tango extension in its list of favorite Chrome extensions of 2022.<ref name="Google2022">{{cite web
| title = Our favorite Chrome extensions of 2022
| url = https://blog.google/products-and-platforms/products/chrome/our-favorite-chrome-extensions-of-2022/
| website = Google
| author = Hafsah Ismail
| date = December 14, 2022
| language = en
| access-date = September 18, 2026
}}</ref>

== References ==
{{Reflist}}

== External links ==
* {{Official website|https://www.tango.ai/}}

[[Category:American companies established in 2020]]
[[Category:Business software companies]]
[[Category:Google Chrome extensions]]
[[Category:Software companies established in 2020]]
[[Category:Workflow applications]]