View source for The Web Economy/Branding Philosophy

{{50%done}}
{{course}}
{{tertiary}}
[[Category:The Web Economy]]
=Branding Philosophy=
This is a lesson part of the module [[The Web Economy]] out of the [[Open Source ERP/Executive Diploma]] course conducted by a private university.

=Topics=
*Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise<ref>http://en.wikipedia.org/wiki/Product_positioning</ref>.
*Brands take a long time to build, expect 5 years<ref>http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm</ref>.
*Branding can be the most expensive part or value of a product.
*In cyberspace a brand can be easily displace due to low barrier of entry.

==Discussion==
*What is the most expensive brand in the world and why<ref>http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html</ref>?
*How does software companies brand itself before the web? In the web?
*How does new software fight against established brands?
*What do you think about Europe branding Open Source?<ref>http://blogs.zdnet.com/open-source/?p=2649</ref>

==Activities==
*Publish your works in an attractive manner in your user page,  stating your own views and findings providing links to your sources. Use the talk page [[Talk:The Web Economy/21|here]] to score marks.
*Create or edit sub-pages of course materials within wikiversity.
*Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

==References==
<references/>

=Links to Student Notes=
(Provided by Students - subject to edit ranking by tutor)

=Notable Links to Resources=
(Provided by Students - subject to edit ranking by tutor)

=Sub-Pages=
(Done in wikiversity as course material by the students under the guidance of the tutor)