Archive:SmashBrand - Revision history

Idea at 18:56, 29 September 2026

2026-09-29T18:56:57Z

← Older revision		Revision as of 18:56, 29 September 2026
Line 1:		Line 1:
	~~{{orphan\|date=March 2026}}~~
	~~{{Short description\|American packaging design agency}}~~
	'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>		'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>

Waza: remove deletion notice

2026-09-29T17:02:24Z

remove deletion notice

← Older revision		Revision as of 17:02, 29 September 2026
Line 1:		Line 1:
	~~<!-- Please do not remove or change this AfD message until the discussion has been closed. -->~~
	~~{{Article for deletion/dated\|page=SmashBrand\|timestamp=20260919142843\|year=2026\|month=September\|day=19\|substed=yes\|help=off}}~~
	~~<!-- Once discussion is closed, please place on talk page: {{Old AfD multi\|page=SmashBrand\|date=19 September 2026\|result='''keep'''}} -->~~
	~~<!-- End of AfD message, feel free to edit beyond this point -->~~
	{{orphan\|date=March 2026}}		{{orphan\|date=March 2026}}
	{{Short description\|American packaging design agency}}		{{Short description\|American packaging design agency}}

Waza: 19 revisions imported: Import with full history

2026-09-29T17:00:54Z

19 revisions imported: Import with full history

← Older revision	Revision as of 17:00, 29 September 2026
(No difference)

wikipedia>Latitudemix: deleted blogs

2026-09-21T11:43:40Z

deleted blogs

← Older revision		Revision as of 11:43, 21 September 2026
Line 8:		Line 8:

	== History ==		== History ==
	The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite news \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Sun (Nigeria)\|The Sun]]\|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite news \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Nation (Nigeria)\|The Nation]]\|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|title=Kevin Smith: Branding Secrets \|url=https://craftandcrew.ca/blog/podcast/kevin-smith-founding-partner-smashbrand \|access-date=2025-10-06 \|website=Craft&Crew \|language=en-CA}}</ref>		The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite news \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Sun (Nigeria)\|The Sun]]\|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite news \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Nation (Nigeria)\|The Nation]]\|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref>

	== Work and awards ==		== Work and awards ==
	Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Sorrentino \|first=Dominick \|date=2021-04-20 \|title=‘Above the Fold’ Episode Recap: Unpacking CPG Branding With Michael Keplinger \|url=https://www.brafton.com/blog/above-the-fold-podcast/unpacking-cpg-branding-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Brafton \|language=en-US}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups.<ref>{{Cite web \|title=Graphic Design News (GDUSA) \|url=https://www.gdusa.com/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Plahonina \|first=Mary \|last2= \|date=2024-06-24 \|title=Top Packaging Design Companies And Services {{!}} REVERB \|url=https://reverbico.com/blog/top-packaging-design-companies-and-services/ \|access-date=2025-10-06 \|language=en-US}}</ref> Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|title=How SmashBrand Gets Clients a 40x ROI {{!}} ZenPilot \|url=https://www.zenpilot.com/blog/how-smashbrand-gets-clients \|access-date=2025-10-06 \|website=www.zenpilot.com \|language=en}}</ref><ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite news \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[Vanguard (Nigeria)\|Vanguard]]\|language=en-GB}}</ref><ref>{{Cite news \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Guardian (Nigeria)\|The Guardian]]\|language=en-US}}</ref>		Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups. Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite news \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[Vanguard (Nigeria)\|Vanguard]]\|language=en-GB}}</ref><ref>{{Cite news \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Guardian (Nigeria)\|The Guardian]]\|language=en-US}}</ref>

	== Reception ==		== Reception ==

wikipedia>Alpha3031: Nominated for deletion; see :Wikipedia:Articles for deletion/SmashBrand.

2026-09-19T14:28:43Z

Nominated for deletion; see Wikipedia:Articles for deletion/SmashBrand.

← Older revision		Revision as of 14:28, 19 September 2026
Line 1:		Line 1:
			<!-- Please do not remove or change this AfD message until the discussion has been closed. -->
			{{Article for deletion/dated\|page=SmashBrand\|timestamp=20260919142843\|year=2026\|month=September\|day=19\|substed=yes\|help=off}}
			<!-- Once discussion is closed, please place on talk page: {{Old AfD multi\|page=SmashBrand\|date=19 September 2026\|result='''keep'''}} -->
			<!-- End of AfD message, feel free to edit beyond this point -->
	{{orphan\|date=March 2026}}		{{orphan\|date=March 2026}}
	{{Short description\|American packaging design agency}}		{{Short description\|American packaging design agency}}

wikipedia>VWF bot: Bot: The Sun citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

2026-03-26T03:19:35Z

Bot: The Sun citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

← Older revision		Revision as of 03:19, 26 March 2026
Line 4:		Line 4:

	== History ==		== History ==
	The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite ~~web~~ \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|access-date=2025-10-06 \|~~website~~=The Sun Nigeria \|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite news \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Nation (Nigeria)\|The Nation]]\|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|title=Kevin Smith: Branding Secrets \|url=https://craftandcrew.ca/blog/podcast/kevin-smith-founding-partner-smashbrand \|access-date=2025-10-06 \|website=Craft&Crew \|language=en-CA}}</ref>		The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite news \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Sun (Nigeria)\|The Sun]]\|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite news \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Nation (Nigeria)\|The Nation]]\|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|title=Kevin Smith: Branding Secrets \|url=https://craftandcrew.ca/blog/podcast/kevin-smith-founding-partner-smashbrand \|access-date=2025-10-06 \|website=Craft&Crew \|language=en-CA}}</ref>

	== Work and awards ==		== Work and awards ==

wikipedia>VWF bot: Bot: The Guardian citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

2026-03-25T13:33:24Z

Bot: The Guardian citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

← Older revision		Revision as of 13:33, 25 March 2026
Line 7:		Line 7:

	== Work and awards ==		== Work and awards ==
	Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Sorrentino \|first=Dominick \|date=2021-04-20 \|title=‘Above the Fold’ Episode Recap: Unpacking CPG Branding With Michael Keplinger \|url=https://www.brafton.com/blog/above-the-fold-podcast/unpacking-cpg-branding-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Brafton \|language=en-US}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups.<ref>{{Cite web \|title=Graphic Design News (GDUSA) \|url=https://www.gdusa.com/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Plahonina \|first=Mary \|last2= \|date=2024-06-24 \|title=Top Packaging Design Companies And Services {{!}} REVERB \|url=https://reverbico.com/blog/top-packaging-design-companies-and-services/ \|access-date=2025-10-06 \|language=en-US}}</ref> Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|title=How SmashBrand Gets Clients a 40x ROI {{!}} ZenPilot \|url=https://www.zenpilot.com/blog/how-smashbrand-gets-clients \|access-date=2025-10-06 \|website=www.zenpilot.com \|language=en}}</ref><ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite news \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[Vanguard (Nigeria)\|Vanguard]]\|language=en-GB}}</ref><ref>{{Cite ~~web~~ \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|access-date=2025-10-06 \|~~website~~=The Guardian Nigeria ~~News - Nigeria and World News~~ \|language=en-US}}</ref>		Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Sorrentino \|first=Dominick \|date=2021-04-20 \|title=‘Above the Fold’ Episode Recap: Unpacking CPG Branding With Michael Keplinger \|url=https://www.brafton.com/blog/above-the-fold-podcast/unpacking-cpg-branding-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Brafton \|language=en-US}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups.<ref>{{Cite web \|title=Graphic Design News (GDUSA) \|url=https://www.gdusa.com/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Plahonina \|first=Mary \|last2= \|date=2024-06-24 \|title=Top Packaging Design Companies And Services {{!}} REVERB \|url=https://reverbico.com/blog/top-packaging-design-companies-and-services/ \|access-date=2025-10-06 \|language=en-US}}</ref> Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|title=How SmashBrand Gets Clients a 40x ROI {{!}} ZenPilot \|url=https://www.zenpilot.com/blog/how-smashbrand-gets-clients \|access-date=2025-10-06 \|website=www.zenpilot.com \|language=en}}</ref><ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite news \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[Vanguard (Nigeria)\|Vanguard]]\|language=en-GB}}</ref><ref>{{Cite news \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Guardian (Nigeria)\|The Guardian]]\|language=en-US}}</ref>

	== Reception ==		== Reception ==

wikipedia>VWF bot: Bot: The Nation citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

2026-03-21T13:00:59Z

Bot: The Nation citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

← Older revision		Revision as of 13:00, 21 March 2026
Line 4:		Line 4:

	== History ==		== History ==
	The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite web \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|access-date=2025-10-06 \|website=The Sun Nigeria \|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite ~~web~~ \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|access-date=2025-10-06 \|~~website~~=The Nation ~~Newspaper~~ \|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|title=Kevin Smith: Branding Secrets \|url=https://craftandcrew.ca/blog/podcast/kevin-smith-founding-partner-smashbrand \|access-date=2025-10-06 \|website=Craft&Crew \|language=en-CA}}</ref>		The company was founded in Boise in 2009 and remains headquartered there.<ref name=":0">{{Cite web \|last=Redactie \|first=Door \|date=2025-09-22 \|title=Why CPG Giants Are Turning to Specialized Agencies for Innovation \|url=https://nl.mashable.com/packaging/11929/why-cpg-giants-are-turning-to-specialized-agencies-for-innovation \|access-date=2025-10-06 \|website=Mashable Benelux \|language=nl}}</ref> PREformance was launched in 2019 as a stage-gated testing system and was updated in 2025 following changes in CPG preferences. In 2025, Christy Lebor, formerly at [[Kraft Foods\|Kraft]], [[PepsiCo]], and [[Unilever]] joined as partner and director of strategy.<ref name=":2">{{Cite web \|last=sunnews \|date=2025-09-22 \|title=SmashBrand expands leadership team with former Kraft and PepsiCo executive Christy Lebor \|url=https://thesun.ng/smashbrand-expands-leadership-team-with-former-kraft-and-pepsico-executive-christy-lebor/ \|access-date=2025-10-06 \|website=The Sun Nigeria \|language=en}}</ref><ref name=":3">{{Cite web \|last=Daily \|first=Ryan \|date=2024-10-09 \|title=Christy Lebor of SmashBrand discusses ‘the head and the heart’ of brand strategy \|url=https://www.foodnavigator-usa.com/Article/2024/10/09/Founders-Fundamentals-Podcast-Christy-Lebor-of-SmashBrand-discusses-the-head-and-the-heart-of-brand-strategy/ \|access-date=2025-10-06 \|website=FoodNavigator-USA.com \|language=en}}</ref> SmashBrand has appeared on the [[Inc. 5000]] list in multiple years, and the published data report a $20 billion client-revenue impact attributed to packaging-led growth.<ref>{{Cite news \|last=Abiodun \|first=Alao \|date=2025-09-25 \|title=SmashBrand surpasses $20bn in client revenue impact through packaging-led growth \|url=https://thenationonlineng.net/brand-surpasses-20bn-in-client-revenue-impact-through-packaging-led-growth/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[The Nation (Nigeria)\|The Nation]]\|language=en-US}}</ref><ref>{{Cite web \|last=Dinelli \|first=Steve \|last2= \|first2= \|last3= \|first3= \|date=2023-11-10 \|title=The Power Of Data: Kevin Smith On Dominating Retail Marketing \|url=https://marketerinterview.com/kevin-smith/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|title=Kevin Smith: Branding Secrets \|url=https://craftandcrew.ca/blog/podcast/kevin-smith-founding-partner-smashbrand \|access-date=2025-10-06 \|website=Craft&Crew \|language=en-CA}}</ref>

	== Work and awards ==		== Work and awards ==

wikipedia>VWF bot: Bot: Vanguard citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

2026-03-14T05:07:20Z

Bot: Vanguard citation — added location parameter, changed Cite web→Cite news, replaced plain newspaper with wikilink, replaced |website= with |newspaper= (give feedback)

← Older revision		Revision as of 05:07, 14 March 2026
Line 7:		Line 7:

	== Work and awards ==		== Work and awards ==
	Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Sorrentino \|first=Dominick \|date=2021-04-20 \|title=‘Above the Fold’ Episode Recap: Unpacking CPG Branding With Michael Keplinger \|url=https://www.brafton.com/blog/above-the-fold-podcast/unpacking-cpg-branding-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Brafton \|language=en-US}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups.<ref>{{Cite web \|title=Graphic Design News (GDUSA) \|url=https://www.gdusa.com/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Plahonina \|first=Mary \|last2= \|date=2024-06-24 \|title=Top Packaging Design Companies And Services {{!}} REVERB \|url=https://reverbico.com/blog/top-packaging-design-companies-and-services/ \|access-date=2025-10-06 \|language=en-US}}</ref> Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|title=How SmashBrand Gets Clients a 40x ROI {{!}} ZenPilot \|url=https://www.zenpilot.com/blog/how-smashbrand-gets-clients \|access-date=2025-10-06 \|website=www.zenpilot.com \|language=en}}</ref><ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite ~~web~~ \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|access-date=2025-10-06 \|~~website~~=Vanguard ~~News~~ \|language=en-GB}}</ref><ref>{{Cite web \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|access-date=2025-10-06 \|website=The Guardian Nigeria News - Nigeria and World News \|language=en-US}}</ref>		Public client mentions include [[Duracell]], [[Walmart]], and [[Oxo (food)\|OXO]].<ref name=":0" /> Documented projects include Zing Zang's 2024 packaging redesign and a consumer-insights rebrand for [[Vega (company)\|Vega]].<ref>{{Cite web \|last=Singsit \|first=Jangoulun \|date=2024-07-10 \|title=Zing Zang unveils new packaging design across product range \|url=https://www.packaging-gateway.com/news/zing-zang-packaging-design/ \|access-date=2025-10-06 \|website=Packaging Gateway \|language=en-US}}</ref><ref>{{Cite web \|date=2024-05-02 \|title=How Jar Joy Went Viral With Consumer Insights-Driven Rebrand \|url=https://consumergoods.com/how-jar-joy-went-viral-consumer-insights-driven-rebrand \|access-date=2025-10-06 \|website=Consumer Goods Technology \|language=en}}</ref> Interviews and podcasts describe iterative testing and retail execution across CPG categories.<ref>{{Cite web \|title=Food Marketing Nerds Restaurant and CPG Marketing Podcast: How to Stress-Test Your Brand Strategy with Michael Keplinger \|url=https://foodmarketingnerds.libsyn.com/how-to-stress-test-your-brand-strategy-with-michael-keplinger?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=foodmarketingnerds.libsyn.com}}</ref><ref>{{Cite web \|last=Keplinger \|first=Michael \|date=2020-10-08 \|title=Branding in Regards to Packaging (video) by Michael Keplinger \|url=https://salespop.net/sales-marketing/branding-in-regards-to-packaging/ \|access-date=2025-10-06 \|website=SalesPOP! \|language=en-US}}</ref><ref>{{Cite web \|title=How brands can create distinction in their messaging — Kevin Smith // SmashBrand – Rebrand Podcast \|url=https://rebrandpod.com/episode/rebranding-for-better-market-penetration-kevin-smith-smashbrand/how-brands-can-create-distinction-in-their-messaging-kevin-smith-smashbrand/?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=rebrandpod.com}}</ref><ref>{{Cite web \|title=CPG Packaging, Whitebox Testing \|url=https://www.swipefiles.com/everything-is-marketing/41?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.swipefiles.com \|language=en}}</ref><ref>{{Cite web \|last=Sorrentino \|first=Dominick \|date=2021-04-20 \|title=‘Above the Fold’ Episode Recap: Unpacking CPG Branding With Michael Keplinger \|url=https://www.brafton.com/blog/above-the-fold-podcast/unpacking-cpg-branding-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Brafton \|language=en-US}}</ref><ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard {{!}} Author, Speaker & Educator}}</ref> The firm works on several packaging topics which include rebranding, consumer testing, and category-specific guidance.<ref>{{Cite web \|last=Cosgrove \|first=Joanna \|date=2025-10-06 \|title=Dietary Supplement Packaging: The Power of Graphics {{!}} Nutritional Outlook - Supplement, Food & Beverage Manufacturing Trends \|url=https://www.nutritionaloutlook.com/view/dietary-supplement-packaging-power-graphics?utm_source=chatgpt.com \|access-date=2025-10-06 \|website=www.nutritionaloutlook.com \|language=en}}</ref> Listings and directories include GDUSA's American Package Design Awards (2022–2024) and agency roundups.<ref>{{Cite web \|title=Graphic Design News (GDUSA) \|url=https://www.gdusa.com/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Plahonina \|first=Mary \|last2= \|date=2024-06-24 \|title=Top Packaging Design Companies And Services {{!}} REVERB \|url=https://reverbico.com/blog/top-packaging-design-companies-and-services/ \|access-date=2025-10-06 \|language=en-US}}</ref> Operations practices are documented alongside coverage of shifts from DTC to retail and a return to physical retail.<ref>{{Cite web \|title=How SmashBrand Gets Clients a 40x ROI {{!}} ZenPilot \|url=https://www.zenpilot.com/blog/how-smashbrand-gets-clients \|access-date=2025-10-06 \|website=www.zenpilot.com \|language=en}}</ref><ref>{{Cite web \|date=2023-03-07 \|title=Why Brands Should Pivot From DTC to Retail, and How To Do It \|url=https://www.adweek.com/performance-marketing/why-you-should-pivot-from-dtc-to-retail-and-how-to-do-it-right/ \|access-date=2025-10-06 \|language=en-US}}</ref><ref>{{Cite web \|last=Altmann \|first=Audrey \|title=The reasons why CPG brands are returning to retail \|url=https://www.smartbrief.com/original/the-reasons-why-cpg-brands-are-returning-to-retail \|access-date=2025-10-06 \|website=SmartBrief \|language=en-US}}</ref><ref>{{Cite news \|last= \|date=2025-09-21 \|title=The future of packaging: why testing before launch is becoming non-negotiable \|url=https://www.vanguardngr.com/2025/09/the-future-of-packaging-why-testing-before-launch-is-becoming-non-negotiable/ \|location=Lagos, Nigeria\|access-date=2025-10-06 \|newspaper=[[Vanguard (Nigeria)\|Vanguard]]\|language=en-GB}}</ref><ref>{{Cite web \|last=Akinsanmi \|first='Sola \|date=2025-09-22 \|title=How consumer insights are reshaping strategies for CPG brands \|url=https://guardian.ng/news/how-consumer-insights-are-reshaping-strategies-for-cpg-brands/ \|access-date=2025-10-06 \|website=The Guardian Nigeria News - Nigeria and World News \|language=en-US}}</ref>

	== Reception ==		== Reception ==

wikipedia>Klbrain: Added tags to the page using Page Curation (orphan)

2026-03-08T16:10:48Z

Added tags to the page using Page Curation (orphan)

← Older revision		Revision as of 16:10, 8 March 2026
Line 1:		Line 1:
			{{orphan\|date=March 2026}}
	{{Short description\|American packaging design agency}}		{{Short description\|American packaging design agency}}
	'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>		'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>

← Older revision		Revision as of 16:10, 8 March 2026
Line 1:		Line 1:
			{{orphan\|date=March 2026}}
	{{Short description\|American packaging design agency}}		{{Short description\|American packaging design agency}}
	'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>		'''SmashBrand''' is a [[Branding agency\|brand]] and [[packaging design]] agency based in [[Boise, Idaho]]. It was founded in 2009 by Kevin Smith and Michael Keplinger. The firm works in [[consumer packaged goods]] (CPG) on [[brand strategy]], [[packaging design]], and [[Consumer testimonial\|consumer testing]].<ref>{{Cite web \|last=Westergaard \|first=Nick \|date=2020-11-02 \|title=Turning CPG Branding Upside Down with Michael Keplinger \|url=https://www.nickwestergaard.com/turning-cpg-branding-upside-down-with-michael-keplinger/ \|access-date=2025-10-06 \|website=Nick Westergaard}}</ref><ref>{{Cite web \|title=How brands are reacting to the renewed push for healthy foods \|url=https://adage.com/brand-marketing/food-beverage/aa-healthy-food-push-product-formulations-packaging/ \|access-date=2025-10-06 \|website=adage.com \|language=en}}</ref>