Consumer Behavior n Travel and Tourism/Destination images - Revision history

wikademia>Eme at 10:27, 23 November 2014

2014-11-23T10:27:52Z

← Older revision		Revision as of 10:27, 23 November 2014
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	Tourists, who were classed as temporary visitors staying at least 24 hours, whose purpose could be classified as leisure, or business, family, mission or meeting (Mill, 1990)		Tourists, who were classed as temporary visitors staying at least 24 hours, whose purpose could be classified as leisure, or business, family, mission or meeting (Mill, 1990)


	''Destination image''		''Destination image''
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	There are various definitions of “Tourist Destination Image” were proposed by researchers, but no consensus among them (Gallaraza, Saura & Garcia, 2002). Jenkins (1999) commented that defining destination image is a dilemma, and Pearce (1988, p.162) even lamented that “image is one of those terms that will not go away… a term with vague and shifting meanings”.		There are various definitions of “Tourist Destination Image” were proposed by researchers, but no consensus among them (Gallaraza, Saura & Garcia, 2002). Jenkins (1999) commented that defining destination image is a dilemma, and Pearce (1988, p.162) even lamented that “image is one of those terms that will not go away… a term with vague and shifting meanings”.
	“Destination” is the place with some form of actual or perceived boundary, such as physical boundary of an island, political boundary, or even market-created boundaries (Phillip, John & James, 2006). A definition of “Image” in terms of dictionary wordings is “mental conception, perception or idea”. Simply saying Destination Image is “impressions of a place” or “Perceptions of an area” (Echtner & Ritchie, 2003). Appendix 2 listed the definitions provided by some selected Destination Image Researchers.		“Destination” is the place with some form of actual or perceived boundary, such as physical boundary of an island, political boundary, or even market-created boundaries (Phillip, John & James, 2006). A definition of “Image” in terms of dictionary wordings is “mental conception, perception or idea”. Simply saying Destination Image is “impressions of a place” or “Perceptions of an area” (Echtner & Ritchie, 2003). Appendix 2 listed the definitions provided by some selected Destination Image Researchers.


	''Communications''		''Communications''

	“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.		“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.

			[[Category:Tourism]]

wikademia>Eme: moved Consumer Behavior in Travel and Tourism/GROUP 5: Destination images to Consumer Behavior n Travel and Tourism/Destination images

2011-12-03T06:32:34Z

moved Consumer Behavior in Travel and Tourism/GROUP 5: Destination images to Consumer Behavior n Travel and Tourism/Destination images

← Older revision	Revision as of 06:32, 3 December 2011
(No difference)

wikademia>Eme at 03:28, 3 January 2010

2010-01-03T03:28:22Z

← Older revision		Revision as of 03:28, 3 January 2010
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	“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.		“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.

	~~[[Category:{{FULLBOOKNAME}}\|{{FULLCHAPTERNAME}}]]~~

wikademia>Wikademia: 8 revisions

2009-08-08T21:05:05Z

8 revisions

← Older revision	Revision as of 21:05, 8 August 2009
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wikademia>Adrignola: +category

2009-06-16T03:18:18Z

+category

← Older revision		Revision as of 03:18, 16 June 2009
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	“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.		“Communications” is the process of attempting to convey information from a sender to a receiver with the use of a medium (Wikipedia, 2008). There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, or the use of writing. The basic communication Model by Schiffman & Lesile (2007) explained that the communications start with the sender who creates message, and deliver the message to the consumer (receivers) through different channels.

			[[Category:{{FULLBOOKNAME}}\|{{FULLCHAPTERNAME}}]]

wikademia>Taka tang at 08:32, 28 November 2008

2008-11-28T08:32:19Z

@@ Line 12: / Line 12: @@
 [[Consumer Behavior in Travel and Tourism]]
 ----
-INTRODUCTION
+'''CHAPTER 1: INTRODUCTION'''

wikademia>Taka tang at 08:37, 27 November 2008

2008-11-27T08:37:44Z

← Older revision		Revision as of 08:37, 27 November 2008
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	[[Consumer Behavior in Travel and Tourism]]		[[Consumer Behavior in Travel and Tourism]]
	----		----
	~~Begin your writing here (delete this)~~		INTRODUCTION

wikademia>AdRiley: GROUP 5: Destination images moved to Consumer Behavior in Travel and Tourism/GROUP 5: Destination images: fixed naming convention

2008-11-27T07:34:07Z

GROUP 5: Destination images moved to Consumer Behavior in Travel and Tourism/GROUP 5: Destination images: fixed naming convention

← Older revision	Revision as of 07:34, 27 November 2008
(No difference)

wikademia>Paulpen at 02:34, 2 November 2008

2008-11-02T02:34:15Z

← Older revision		Revision as of 02:34, 2 November 2008
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	* CHAN Kit Lan Karen (07559500d)		* CHAN Kit Lan Karen (07559500d)

	[[~~GROUP 5: Destination images~~]]		[[Consumer Behavior in Travel and Tourism]]
			----
			Begin your writing here (delete this)

wikademia>Paulpen at 16:53, 1 November 2008

2008-11-01T16:53:47Z

← Older revision		Revision as of 16:53, 1 November 2008
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	~~{{cleanup-clarity}}~~		Conduct a study to find out Hong Kong residents’ perception about images of three different but competing leisure destinations and evaluate the effectiveness of these destinations in communicating these images. Interview 8 people and ask them to describe their perceptions about the images of the three different destinations. Then, come up with a list of “destination image descriptions” for the three destinations. Identify if there are differences in the descriptions for the three destinations. Then, evaluate the communications used by the different destinations (e.g. from advertisements, official tourism websites, brochures, etc. promoting the destinations) and determine if they match with the perceptions of your samples.

			Analysis: Based on results, a) come up with a list of “destination image descriptions” for the three destinations. b) compare the descriptions for the three destinations and analyze if there are similarities and differences among the three destinations. c) based on the results of your analysis of the various communications associated with the three destinations, come up with a list of destination images which you think the destinations are communicating to the public. d) compare the results of the interview and the analysis of the communication material and draw conclusion. e) discuss the implications to destination marketers and tour operators and provide recommendation in terms of how the destination can enhance the effectiveness of the communications used.

	'''~~Group~~ 5:'''		'''GROUP 5: Destination images'''

	* TANG Sui Ying Takashi (07517962d)		* TANG Sui Ying Takashi (07517962d)
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	* CHAN Kit Lan Karen (07559500d)		* CHAN Kit Lan Karen (07559500d)

	Conduct a study to find out Hong Kong residents’ perception about images of three different but competing leisure destinations and evaluate the effectiveness of these destinations in communicating these images. Interview 8 people and ask them to describe their perceptions about the images of the three different destinations. Then, come up with a list of “destination image descriptions” for the three destinations. Identify if there are differences in the descriptions for the three destinations. Then, evaluate the communications used by the different destinations (e.g. from advertisements, official tourism websites, brochures, etc. promoting the destinations) and determine if they match with the perceptions of your samples.		[[GROUP 5: Destination images]]

	~~Analysis~~: Based on results, a) come up with a list of “destination image descriptions” for the three destinations. b) compare the descriptions for the three destinations and analyze if there are similarities and differences among the three destinations. c) based on the results of your analysis of the various communications associated with the three destinations, come up with a list of destination images which you think the destinations are communicating to the public. d) compare the results of the interview and the analysis of the communication material and draw conclusion. e) discuss the implications to destination marketers and tour operators and provide recommendation in terms of how the destination can enhance the effectiveness of the communications used.