https://ideawaza.com/index.php?action=history&feed=atom&title=Some_about_advertising
Some about advertising - Revision history
2026-09-30T22:12:03Z
Revision history for this page on the wiki
MediaWiki 1.46.0
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52664&oldid=prev
wikademia>Wikademia: moved Beta:About advertising to Some about advertising
2009-07-05T04:49:45Z
<p>moved <a href="/wiki/Beta:About_advertising" class="mw-redirect" title="Beta:About advertising">Beta:About advertising</a> to <a href="/wiki/Some_about_advertising" title="Some about advertising">Some about advertising</a></p>
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<td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 04:49, 5 July 2009</td>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52663&oldid=prev
wikademia>Wikademia at 18:14, 8 June 2009
2009-06-08T18:14:44Z
<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 18:14, 8 June 2009</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Social critics like Jean Kilbourne have blamed many of women's image problems on commercials. In her film series ''Killing Us Softly'', Kilbourne argues that ads deliver powerful messages that shape women's self-images. She claims these ads equate romance and success with normalcy, and make it appear that beauty is the most important concern of women. Furthermore, ads perpetuate a stereotype of the "perfect" woman, implying that that goal is attainable by buying the right beauty products, diet aids, etc. In reality, only about 5% of women have model bodies. Kilbourne also points out that ads containing both sexes often have the male literally looking down on the female, implying a subtle sexism.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Social critics like Jean Kilbourne have blamed many of women's image problems on commercials. In her film series ''Killing Us Softly'', Kilbourne argues that ads deliver powerful messages that shape women's self-images. She claims these ads equate romance and success with normalcy, and make it appear that beauty is the most important concern of women. Furthermore, ads perpetuate a stereotype of the "perfect" woman, implying that that goal is attainable by buying the right beauty products, diet aids, etc. In reality, only about 5% of women have model bodies. Kilbourne also points out that ads containing both sexes often have the male literally looking down on the female, implying a subtle sexism.</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">{{alphabetical|A}}</del></div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">[[Category:Advertising]]</ins></div></td></tr>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52662&oldid=prev
wikademia>Wikademia: moved About advertising to Beta:About advertising
2009-06-08T18:14:24Z
<p>moved <a href="/wiki/About_advertising" class="mw-redirect" title="About advertising">About advertising</a> to <a href="/wiki/Beta:About_advertising" class="mw-redirect" title="Beta:About advertising">Beta:About advertising</a></p>
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<td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 18:14, 8 June 2009</td>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52661&oldid=prev
wikademia>Wikademia: moved Some about advertising to About advertising
2009-05-17T02:18:03Z
<p>moved <a href="/wiki/Some_about_advertising" title="Some about advertising">Some about advertising</a> to <a href="/wiki/About_advertising" class="mw-redirect" title="About advertising">About advertising</a></p>
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<td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:18, 17 May 2009</td>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52660&oldid=prev
wikademia>Wikademia at 18:40, 16 May 2009
2009-05-16T18:40:58Z
<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 18:40, 16 May 2009</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Leo Burnett===</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Leo Burnett===</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Dan Welden===</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>===Dan Welden===</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">{{?}}</ins></div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Basics==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Basics==</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertisers refer to the standard communications model of a ''source'' transmitting a ''message'' through a ''channel'' (which contains a degree of ''noise'') to a ''target''. ''Feedback'' is received by the source in response to the message. Good feedback typically comes in the form of money spent on the product advertised.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Advertisers refer to the standard communications model of a ''source'' transmitting a ''message'' through a ''channel'' (which contains a degree of ''noise'') to a ''target''. ''Feedback'' is received by the source in response to the message. Good feedback typically comes in the form of money spent on the product advertised.</div></td></tr>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52659&oldid=prev
wikademia>Wikademia: 127 revisions
2009-05-11T21:23:45Z
<p>127 revisions</p>
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<td colspan="1" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 21:23, 11 May 2009</td>
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wikademia>Wikademia
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52658&oldid=prev
70.252.10.130 at 00:18, 11 May 2009
2009-05-11T00:18:31Z
<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 00:18, 11 May 2009</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Strategies==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Strategies==</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>When planning your <del style="font-weight: bold; text-decoration: none;">ad</del>, you should first define your product's Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>When planning your <ins style="font-weight: bold; text-decoration: none;">advertisment</ins>, you should first define your product's Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your product's pros and cons. This will help you think about what message you want your ad to send.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your product's pros and cons. This will help you think about what message you want your ad to send.</div></td></tr>
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70.252.10.130
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52657&oldid=prev
wikademia>Dallas1278 at 06:05, 13 July 2008
2008-07-13T06:05:24Z
<p></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 06:05, 13 July 2008</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Social critics like Jean Kilbourne have blamed many of women's image problems on commercials. In her film series ''Killing Us Softly'', Kilbourne argues that ads deliver powerful messages that shape women's self-images. She claims these ads equate romance and success with normalcy, and make it appear that beauty is the most important concern of women. Furthermore, ads perpetuate a stereotype of the "perfect" woman, implying that that goal is attainable by buying the right beauty products, diet aids, etc. In reality, only about 5% of women have model bodies. Kilbourne also points out that ads containing both sexes often have the male literally looking down on the female, implying a subtle sexism.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Social critics like Jean Kilbourne have blamed many of women's image problems on commercials. In her film series ''Killing Us Softly'', Kilbourne argues that ads deliver powerful messages that shape women's self-images. She claims these ads equate romance and success with normalcy, and make it appear that beauty is the most important concern of women. Furthermore, ads perpetuate a stereotype of the "perfect" woman, implying that that goal is attainable by buying the right beauty products, diet aids, etc. In reality, only about 5% of women have model bodies. Kilbourne also points out that ads containing both sexes often have the male literally looking down on the female, implying a subtle sexism.</div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2" class="diff-side-deleted"></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">{{alphabetical|A}}</ins></div></td></tr>
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wikademia>Dallas1278
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52656&oldid=prev
wikademia>PurplePieman: /* Strategies */
2008-06-16T22:58:15Z
<p><span class="autocomment">Strategies</span></p>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>When planning your ad, you should first define your product's Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>When planning your ad, you should first define your product's Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your <del style="font-weight: bold; text-decoration: none;">products</del>' pros and cons. This will help you think about what message you want your ad to send.</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your <ins style="font-weight: bold; text-decoration: none;">product</ins>'<ins style="font-weight: bold; text-decoration: none;">s </ins>pros and cons. This will help you think about what message you want your ad to send.</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Positioning''' is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand). Types of positioning are '''Against''' (eg, Hertz vs. Avis, 7-up vs. colas), '''Niche''' (a sub-division of a category), '''New''', and '''Traditional'''.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>'''Positioning''' is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand). Types of positioning are '''Against''' (eg, Hertz vs. Avis, 7-up vs. colas), '''Niche''' (a sub-division of a category), '''New''', and '''Traditional'''.</div></td></tr>
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wikademia>PurplePieman
https://ideawaza.com/index.php?title=Some_about_advertising&diff=52655&oldid=prev
wikademia>PurplePieman: /* Strategies */
2008-06-16T22:57:54Z
<p><span class="autocomment">Strategies</span></p>
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 22:57, 16 June 2008</td>
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<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Strategies==</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>==Strategies==</div></td></tr>
<tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>When planning your ad, you should first define your <del style="font-weight: bold; text-decoration: none;">products </del>Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>When planning your ad, you should first define your <ins style="font-weight: bold; text-decoration: none;">product's </ins>Unique Selling Proposition (USP). To find the USP, ask yourself "How is this product different?"</div></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><br></td></tr>
<tr><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your products' pros and cons. This will help you think about what message you want your ad to send.</div></td><td class="diff-marker"></td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Make a list of your products' pros and cons. This will help you think about what message you want your ad to send.</div></td></tr>
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wikademia>PurplePieman