Unique Strategic Position: Difference between revisions
Strategic marketing framework focussing on brand, value propositions, innovation. |
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The 4 key cornerstone concepts of this strategic marketing framework include: | The 4 key cornerstone concepts of this strategic marketing framework include: | ||
# Brand | |||
# Value Propositions | |||
# Continuous Improvement | |||
# Product and/or Service Innovation | |||
While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model. | While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model. | ||
==Reference== | |||
* W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008. | |||
==See also== | |||
* [[Marketing]] | |||
[[Category:Marketing]] | |||
Latest revision as of 07:25, 9 May 2011
A Unique Strategic Position is defined as one which is differentiable and defensible over the long haul, versus the competition in a defined market segment. (Lightfoot, 2008)
The 4 key cornerstone concepts of this strategic marketing framework include:
- Brand
- Value Propositions
- Continuous Improvement
- Product and/or Service Innovation
While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model.
Reference
- W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008.