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'''Muscle Blaze''' is an Indian [[research & development]] company in the field of [[sports nutrition]], [[Dietary supplement|supplement]], [[Physical fitness|fitness & wellness]]. It is headquartered in [[Gurugram]], [[Haryana]].
{{Infobox brand
| name = Muscle Blaze
| logo =
| logo_alt =
| logo_caption =
| image =
| image_upright =
| alt =
| caption =
| producttype = [[Bodybuilding supplement]]s, [[athleisure]]
| currentowner = Sameer Maheshwari
| producedby = Sameer Maheshwari
| origin = India
| introduced = 2012
| discontinued =
| related =
| markets = Worldwide
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website =
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes = <ref>{{cite web |title=A Case Study on Muscle blaze and Optimum Nutrition |url=https://www.ijmrset.com/upload/170_Case.pdf |website=IJMRSET |publisher=International Journal of Multidisciplinary Research in Science, Engineering and Technology}}</ref><ref>{{cite web |title=A Comprehensive Study on the Usage of Muscle Blaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust |url=https://www.researchgate.net/publication/392859285_A_Comprehensive_Study_on_the_Usage_of_MuscleBlaze_Creatine_Monohydrate_in_India_Consumer_Behaviour_Effectiveness_and_Brand_Trust |website=Researchgate}}</ref><ref>{{cite web |last1=Trehan |first1=Anupam |last2=Anand |first2=Rachna |last3=Kumari |first3=Puja |last4=Singh |first4=Harinder |last5=Soni |first5=Neha |last6=Madan |first6=Ravij |last7=Matta |first7=Raman |last8=Maheshwari |first8=Sameer |last9=Verma |first9=Manoj K. |title=Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis With Regular Micronized Creatine Monohydrate in Healthy Male Adults |url=https://pmc.ncbi.nlm.nih.gov/articles/PMC11966180/ |website=Cureus |pages=e81555 |doi=10.7759/cureus.81555 |date=April 2025}}</ref>
}}
'''Muscle Blaze''' is an Indian research & development company in the field of [[sports nutrition]], [[Dietary supplement|supplement]], [[Physical fitness|fitness & wellness]]. It is headquartered in [[Gurugram]], [[Haryana]].


== History ==
== History ==
Muscle Blaze was founded in August 2012 by Sameer Maheshwari and Prashant Tandon.<ref>{{cite web |last1=Sabharwal |first1=Punita |title=The Healthtech Hero |url=https://india.entrepreneur.com/technology/the-healthtech-hero/391182 |website=Entrepreneur India |date=16 October 2021}}</ref><ref>{{cite web |title=India’s top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey |url=https://economictimes.indiatimes.com/industry/cons-products/food/indias-top-home-grown-sports-nutrition-brand-muscleblaze-completes-8-years-of-its-journey/articleshow/77714466.cms |website=The Economic Times |date=24 August 2020}}</ref><ref>{{cite web |title=BSSS - THE BHOPAL SCHOOL OF SOCIAL SCIENCES |url=https://bsssbhopal.edu.in/uploads/naac/criteria_1/students_projects/052%20Aryan%20Sharma.pdf |website=bsssbhopal.edu.in}}</ref>
Muscle Blaze was founded in August 2012 by Sameer Maheshwari and Prashant Tandon.<ref>{{cite web |last1=Sabharwal |first1=Punita |title=The Healthtech Hero |url=https://india.entrepreneur.com/technology/the-healthtech-hero/391182 |website=Entrepreneur India |date=16 October 2021}}</ref><ref>{{cite web |title=India's top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey |url=https://economictimes.indiatimes.com/industry/cons-products/food/indias-top-home-grown-sports-nutrition-brand-muscleblaze-completes-8-years-of-its-journey/articleshow/77714466.cms |website=The Economic Times |date=24 August 2020}}</ref><ref>{{cite web |title=BSSS - THE BHOPAL SCHOOL OF SOCIAL SCIENCES |url=https://bsssbhopal.edu.in/uploads/naac/criteria_1/students_projects/052%20Aryan%20Sharma.pdf |website=bsssbhopal.edu.in}}</ref>


Muscle Blaze has partnered with cult fitness & blue tokai. MuscleBlaze sent some of their athletes in a fitness competition [[Hyrox]] in [[Mumbai]], [[Maharashtra]].<ref>{{cite web |title=HYROX Mumbai 2025: MuscleBlaze Athletes Dominate with Record-Breaking Wins |url=https://thewire.in/ptiprnews/hyrox-mumbai-2025-muscleblaze-athletes-dominate-with-record-breaking-wins |website=The Wire |language=en}}</ref> In December 2025, the company launched Gym wear fashion label, 'Z-Verse' which promotes India’s streetwear and fitness culture.<ref>{{cite web |title=How Z-Verse by MuscleBlaze is tapping into India’s growing streetwear and fitness culture |url=https://timesofindia.indiatimes.com/entertainment/events/z-verse-by-muscleblaze-the-future-of-streetwear-and-fitness-in-india/articleshow/125887348.cms |website=The Times of India |date=11 December 2025}}</ref>
Muscle Blaze has partnered with cult fitness & blue tokai. MuscleBlaze sent some of their athletes in a fitness competition [[Hyrox]] in [[Mumbai]], [[Maharashtra]].<ref>{{cite web |title=HYROX Mumbai 2025: MuscleBlaze Athletes Dominate with Record-Breaking Wins |url=https://thewire.in/ptiprnews/hyrox-mumbai-2025-muscleblaze-athletes-dominate-with-record-breaking-wins |website=The Wire |language=en}}</ref> In December 2025, the company launched Gym wear fashion label, 'Z-Verse' which promotes India's streetwear and fitness culture.<ref>{{cite web |title=How Z-Verse by MuscleBlaze is tapping into India's growing streetwear and fitness culture |url=https://timesofindia.indiatimes.com/entertainment/events/z-verse-by-muscleblaze-the-future-of-streetwear-and-fitness-in-india/articleshow/125887348.cms |website=The Times of India |date=11 December 2025}}</ref>


MB expanded its operations to United States, Singapore and Saudi Arabia. In March 2025, it received the US patent.<ref>{{cite web |last1=Koe |first1=Tingmin |title=MuscleBlaze to ramp up global business as protein invention secures US patent |url=https://www.nutraingredients.com/Article/2025/03/04/muscleblaze-to-ramp-up-whey-protein-sports-nutrition-business-with-us-patent/ |website=NutraIngredients.com |language=en |date=4 March 2025}}</ref>
MB expanded its operations to United States, Singapore and Saudi Arabia. In March 2025, it received the US patent.<ref>{{cite web |last1=Koe |first1=Tingmin |title=MuscleBlaze to ramp up global business as protein invention secures US patent |url=https://www.nutraingredients.com/Article/2025/03/04/muscleblaze-to-ramp-up-whey-protein-sports-nutrition-business-with-us-patent/ |website=NutraIngredients.com |language=en |date=4 March 2025}}</ref>


The company is also collaborated with Japanese [[manga]] [[anime]] franchise [[Naruto]] to provide its theme based products.<ref>{{cite web |title=MuscleBlaze launches India's first anime-fitness collaboration with Naruto-themed collector's edition |url=https://www.moneycontrol.com/news/business/muscleblaze-launches-india-s-first-anime-fitness-collaboration-with-naruto-themed-collector-s-edition-13914330.html |website=Moneycontrol}}</ref>
The company is also collaborated with Japanese [[manga]] [[anime]] franchise [[Naruto]] to provide its theme based products.<ref>{{cite web |title=MuscleBlaze launches India's first anime-fitness collaboration with Naruto-themed collector's edition |url=https://www.moneycontrol.com/news/business/muscleblaze-launches-india-s-first-anime-fitness-collaboration-with-naruto-themed-collector-s-edition-13914330.html |website=Moneycontrol}}</ref>
== Development & Growth ==
In July 2022, MB developed its patented home protein testing kit which helps in determining the content of protein in a protein supplement. As per the reports, it is world's first protein testing kit which derives the actual protein content in any food product.<ref>{{cite web |title=MuscleBlaze launches its patented home protein testing kit, MB ProCheck |url=https://www.financialexpress.com/business/healthcare-muscleblaze-launches-its-patented-home-protein-testing-kit-mb-procheck-2608619/ |website=The Financial Express |language=en |date=27 July 2022}}</ref>
In 2024, Muscle Blaze, under its parent company Bright Lifecare Private Limited, developed an Potentiated Ashwagandha roots compound with improved efficacy. The formulation was designed to provide a full spectrum of active constituents from ashwagandha roots, with the aim of enhancing its intended biological effects for consumers. The innovation was subsequently granted a patent.<ref>{{cite web |last1=Trehan |first1=Anupam |last2=Verma |first2=Manoj Kumar |last3=Gupta |first3=Anurag |last4=Anand |first4=Rachna |last5=Taneja |first5=Gopal |last6=Maheshwari |first6=Sameer |title=Potentiated Ashwagandha roots compound with Improved Efficacy |url=https://patents.google.com/patent/US20250099527A1/en?q=(bright+lifecare+pvt)&assignee=Bright+Lifecare+Pvt.+Ltd |date=27 March 2025}}</ref>
Muscle Blaze published a clinical study evaluating its proprietary MB CreAmp (creatine monohydrate) formulation against conventional creatine monohydrate. The randomized clinical trial involved 32 healthy male volunteers. According to the company's published findings, MB CreAmp demonstrated higher bioavailability, improved absorption, and greater plasma retention compared with conventional creatine monohydrate.<ref name="Trehan-2025"/>
== Filmography ==
In November 2025, MB launched its long-form content series, "India's Strongest Unknowns," featuring the journey of one of India's fastest hurdlers, Tejas Shirse. The series aims to highlight the dedication, sacrifice, and resilience of [[Athletics in India|Indian athletes]] whose stories often remain untold.<ref>{{cite web |title=MuscleBlaze Bets Big On India's Rising Athletes |url=https://www.businessworld.in/article/muscleblaze-bets-big-on-india-s-rising-athletes-580940 |website=BW Businessworld |language=en}}</ref> According to reports, the company believes that it is better to spend money on genuine talent rather than on celebrities.<ref>{{cite web |last1=Chand |first1=Prakash |title=MuscleBlaze Supports Tejas, the Small-Town Hurdler Who Broke India's 110m National Record |url=https://www.dnaindia.com/insights/report-muscleblaze-supports-tejas-the-small-town-hurdler-who-broke-india-s-110m-national-record-3190461 |website=DNA India |language=en}}</ref>
Muscle Blaze released a documentary on the life of [[Mixed martial arts]] fighter 'Sonam Zomba' in February 2026.<ref>{{cite web |title=MuscleBlaze's documentary on MMA fighter Sonam Zomba inspires the new generation |url=https://timesofindia.indiatimes.com/entertainment/events/kolkata/muscleblazes-documentary-on-mma-fighter-sonam-zomba-inspires-the-new-generation/articleshow/127882529.cms |website=The Times of India |date=3 February 2026}}</ref>
== Awards ==
* Awarded 2024 Patent for Proteolytic Enzyme Composition<ref>{{cite web |title=MuscleBlaze Awarded Patent for Revolutionary Proteolytic Enzyme Composition – MB Enzyme Pro |url=https://theprint.in/ani-press-releases/muscleblaze-awarded-patent-for-revolutionary-proteolytic-enzyme-composition-mb-enzyme-pro/2161694/ |website=The Print}}</ref>
== Read more ==
* [https://www.researchgate.net/publication/391467669_A_Comprehensive_Study_on_the_Usage_of_MuscleBlaze_Creatine_Monohydrate_in_India_Consumer_Behaviour_Effectiveness_and_Brand_Trust A Comprehensive Study on the Usage of MuscleBlaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust]
* [https://www.researchgate.net/publication/390393678_Enhanced_Absorption_and_Safety_of_MuscleBlaze_CreAMP_A_Comparative_Analysis_With_Regular_Micronized_Creatine_Monohydrate_in_Healthy_Male_Adults Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis With Regular Micronized Creatine Monohydrate in Healthy Male Adults]
== References ==
{{reflist}}
[[Category:Sports nutrition and bodybuilding supplement companies]]
[[Category:Indian companies established in 2012]]
[[Category:Companies based in Gurgaon]]

Latest revision as of 05:12, 30 September 2026

Muscle Blaze is an Indian research & development company in the field of sports nutrition, supplement, fitness & wellness. It is headquartered in Gurugram, Haryana.

History

Muscle Blaze was founded in August 2012 by Sameer Maheshwari and Prashant Tandon.[1][2][3]

Muscle Blaze has partnered with cult fitness & blue tokai. MuscleBlaze sent some of their athletes in a fitness competition Hyrox in Mumbai, Maharashtra.[4] In December 2025, the company launched Gym wear fashion label, 'Z-Verse' which promotes India's streetwear and fitness culture.[5]

MB expanded its operations to United States, Singapore and Saudi Arabia. In March 2025, it received the US patent.[6]

The company is also collaborated with Japanese manga anime franchise Naruto to provide its theme based products.[7]

Development & Growth

In July 2022, MB developed its patented home protein testing kit which helps in determining the content of protein in a protein supplement. As per the reports, it is world's first protein testing kit which derives the actual protein content in any food product.[8]

In 2024, Muscle Blaze, under its parent company Bright Lifecare Private Limited, developed an Potentiated Ashwagandha roots compound with improved efficacy. The formulation was designed to provide a full spectrum of active constituents from ashwagandha roots, with the aim of enhancing its intended biological effects for consumers. The innovation was subsequently granted a patent.[9]

Muscle Blaze published a clinical study evaluating its proprietary MB CreAmp (creatine monohydrate) formulation against conventional creatine monohydrate. The randomized clinical trial involved 32 healthy male volunteers. According to the company's published findings, MB CreAmp demonstrated higher bioavailability, improved absorption, and greater plasma retention compared with conventional creatine monohydrate.[10]

Filmography

In November 2025, MB launched its long-form content series, "India's Strongest Unknowns," featuring the journey of one of India's fastest hurdlers, Tejas Shirse. The series aims to highlight the dedication, sacrifice, and resilience of Indian athletes whose stories often remain untold.[11] According to reports, the company believes that it is better to spend money on genuine talent rather than on celebrities.[12]

Muscle Blaze released a documentary on the life of Mixed martial arts fighter 'Sonam Zomba' in February 2026.[13]

Awards

  • Awarded 2024 Patent for Proteolytic Enzyme Composition[14]

Read more

References

  1. ↑ Sabharwal, Punita (16 October 2021). "The Healthtech Hero". https://india.entrepreneur.com/technology/the-healthtech-hero/391182. 
  2. ↑ "India's top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey". 24 August 2020. https://economictimes.indiatimes.com/industry/cons-products/food/indias-top-home-grown-sports-nutrition-brand-muscleblaze-completes-8-years-of-its-journey/articleshow/77714466.cms. 
  3. ↑ "BSSS - THE BHOPAL SCHOOL OF SOCIAL SCIENCES". https://bsssbhopal.edu.in/uploads/naac/criteria_1/students_projects/052%20Aryan%20Sharma.pdf. 
  4. ↑ "HYROX Mumbai 2025: MuscleBlaze Athletes Dominate with Record-Breaking Wins" (in en). https://thewire.in/ptiprnews/hyrox-mumbai-2025-muscleblaze-athletes-dominate-with-record-breaking-wins. 
  5. ↑ "How Z-Verse by MuscleBlaze is tapping into India's growing streetwear and fitness culture". 11 December 2025. https://timesofindia.indiatimes.com/entertainment/events/z-verse-by-muscleblaze-the-future-of-streetwear-and-fitness-in-india/articleshow/125887348.cms. 
  6. ↑ Koe, Tingmin (4 March 2025). "MuscleBlaze to ramp up global business as protein invention secures US patent" (in en). https://www.nutraingredients.com/Article/2025/03/04/muscleblaze-to-ramp-up-whey-protein-sports-nutrition-business-with-us-patent/. 
  7. ↑ "MuscleBlaze launches India's first anime-fitness collaboration with Naruto-themed collector's edition". https://www.moneycontrol.com/news/business/muscleblaze-launches-india-s-first-anime-fitness-collaboration-with-naruto-themed-collector-s-edition-13914330.html. 
  8. ↑ "MuscleBlaze launches its patented home protein testing kit, MB ProCheck" (in en). 27 July 2022. https://www.financialexpress.com/business/healthcare-muscleblaze-launches-its-patented-home-protein-testing-kit-mb-procheck-2608619/. 
  9. ↑ Trehan, Anupam; Verma, Manoj Kumar; Gupta, Anurag; Anand, Rachna; Taneja, Gopal; Maheshwari, Sameer (27 March 2025). "Potentiated Ashwagandha roots compound with Improved Efficacy". https://patents.google.com/patent/US20250099527A1/en?q=(bright+lifecare+pvt)&assignee=Bright+Lifecare+Pvt.+Ltd. 
  10. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Trehan-2025
  11. ↑ "MuscleBlaze Bets Big On India's Rising Athletes" (in en). https://www.businessworld.in/article/muscleblaze-bets-big-on-india-s-rising-athletes-580940. 
  12. ↑ Chand, Prakash. "MuscleBlaze Supports Tejas, the Small-Town Hurdler Who Broke India's 110m National Record" (in en). https://www.dnaindia.com/insights/report-muscleblaze-supports-tejas-the-small-town-hurdler-who-broke-india-s-110m-national-record-3190461. 
  13. ↑ "MuscleBlaze's documentary on MMA fighter Sonam Zomba inspires the new generation". 3 February 2026. https://timesofindia.indiatimes.com/entertainment/events/kolkata/muscleblazes-documentary-on-mma-fighter-sonam-zomba-inspires-the-new-generation/articleshow/127882529.cms. 
  14. ↑ "MuscleBlaze Awarded Patent for Revolutionary Proteolytic Enzyme Composition – MB Enzyme Pro". https://theprint.in/ani-press-releases/muscleblaze-awarded-patent-for-revolutionary-proteolytic-enzyme-composition-mb-enzyme-pro/2161694/. 
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