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'''Daydream''' is an [[United States|American]] fashion-technology company | {{Short description|American fashion-technology company}} | ||
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{{Infobox company | |||
| name = Daydream | |||
| type = Private | |||
| industry = [[E-commerce]], [[artificial intelligence]] | |||
| founded = July 2023 | |||
| founder = Julie Bornstein | |||
| hq_location_country = [[New York City]], New York, U.S. | |||
| key_people = | |||
| website = {{URL|https://daydream.ing}} | |||
}} | |||
'''Daydream''' is an [[United States|American]] fashion-technology company that operates a conversational fashion shopping platform using [[artificial intelligence]] search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025.<ref>{{Cite web |last=AU |first=FashionNetwork com |date=2025-06-26 |title=Daydream launches |url=https://au.fashionnetwork.com/news/Daydream-launches-as-the-world-s-first-ai-fashion-shopping-agent,1743860.html |access-date=2025-08-01 |website=FashionNetwork.com |language=en-AU}}</ref><ref name=":0">{{Cite web |last=Mehta |first=Ivan |date=2025-06-25 |title=Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping |url=https://techcrunch.com/2025/06/25/julie-bornsteins-daydream-is-releasing-an-ai-powered-chatbot-for-fashion-related-shopping/ |access-date=2025-07-26 |website=TechCrunch |language=en-US}}</ref> | |||
== History == | == History == | ||
Daydream was founded by entrepreneur | Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, ''[[The Yes]]'', to [[Pinterest]].<ref name=":1">{{Cite web |last=Rey |first=Jason Del |title=E-commerce powerhouse Julie Bornstein unveils Daydream—an AI-powered fashion shopping agent that's 25 years in the making |url=https://fortune.com/2025/06/25/daydream-fashion-ai-shopping-agent-marketplace-julie-bornstein/ |access-date=2025-07-26 |website=Fortune |language=en}}</ref> In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by [[Forerunner Ventures]] and [[Index Ventures]], with additional investment from [[GV (company)|GV]], True Ventures and model [[Karlie Kloss]].<ref>{{Cite web |last=Mehta |first=Ivan |date=2024-06-20 |title=Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce |url=https://techcrunch.com/2024/06/20/former-stitch-fix-coo-julie-bornstein-secures-50m-to-build-a-new-age-e-commerce-search-engine/ |access-date=2025-07-26 |website=TechCrunch |language=en-US}}</ref><ref>{{Cite news |title=How This Second-Time Founder Raised $50 Million for Her AI Startup in 2 Months |url=https://www.inc.com/mattea-vecera/how-this-second-time-founder-raised-50m-for-her-ai-startup-in-two-months.html |archive-url=https://web.archive.org/web/20240918041032/https://www.inc.com/mattea-vecera/how-this-second-time-founder-raised-50m-for-her-ai-startup-in-two-months.html |archive-date=2024-09-18 |access-date=2025-07-26 |work=Inc.com |language=en |url-status=live }}</ref><ref>{{Cite web |title=Retail tech startup Daydream raises $50 million seed round |url=https://www.bizjournals.com/seattle/news/2024/06/21/daydream-retail-tech-startup-kirkland-seed-round.html |access-date=2025-07-26 |website=www.bizjournals.com |date=21 June 2024 }}</ref><ref>{{Cite web |last=Garfinkle |first=Allie |title=AI and Web3 led May's new unicorn pack |url=https://fortune.com/2024/06/21/six-new-unicorns-were-made-in-may-crunchbase-data-says/ |access-date=2025-08-01 |website=Fortune |language=en}}</ref> | ||
In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at [[Grubhub|GrubHub]].<ref name=":0" /> | |||
== Products and | == Products and technology == | ||
Daydream is a chat-based interface using generative AI for natural-language and image-prompted search.<ref name=":3">{{Cite web |date=2025-06-25 |title=AI Shopping Platform Daydream Launches in the US |url=https://www.businessoffashion.com/news/technology/ai-shopping-platform-daydream-launches-in-the-us/ |access-date=2025-07-26 |website=The Business of Fashion |language=en}}</ref> Sources reported more than two million products from about 8,500 brands at launch.<ref name=":4">{{Cite web |last=Milnes |first=Hilary |date=2025-06-25 |title=Is Daydream's AI Platform the Answer to Fashion's Discovery Problem? |url=https://www.vogue.com/article/is-daydreams-ai-platform-the-answer-to-fashions-discovery-problem |access-date=2025-07-26 |website=Vogue |language=en-US}}</ref> | |||
== Business model == | == Business model == | ||
Daydream generates revenue from a commission on purchases completed with partner retailers | Daydream generates [[revenue]] from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run [[advertising]].<ref name=":2">{{Cite web |last=Chin |first=Kimberly |date=2024-06-24 |title=Daydream aims to power e-commerce search and discovery with AI |url=https://www.axios.com/pro/retail-deals/2024/06/24/daydream-raises-50m-seed-ai-ecommerce-search |access-date=2025-07-26 |website=Axios |language=en}}</ref><ref>{{Cite web |date=2025-03-27 |title=How Female Founders Are Courting Investors in a Tough Climate |url=https://www.businessoffashion.com/articles/workplace-talent/female-founders-vc-investors-fashion-beauty/ |access-date=2025-07-26 |website=The Business of Fashion |language=en}}</ref> | ||
== References == | |||
{{Reflist}} | |||
[[Category:2023 establishments in the United States]] | |||
[[Category:Clothing companies of the United States]] | |||
[[Category:Online companies of the United States]] | |||
Latest revision as of 16:55, 2 October 2026
Daydream is an American fashion-technology company that operates a conversational fashion shopping platform using artificial intelligence search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025.[1][2]
History
Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, The Yes, to Pinterest.[3] In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss.[4][5][6][7]
In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at GrubHub.[2]
Products and technology
Daydream is a chat-based interface using generative AI for natural-language and image-prompted search.[8] Sources reported more than two million products from about 8,500 brands at launch.[9]
Business model
Daydream generates revenue from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run advertising.[10][11]
References
- ↑ AU, FashionNetwork com (2025-06-26). "Daydream launches" (in en-AU). https://au.fashionnetwork.com/news/Daydream-launches-as-the-world-s-first-ai-fashion-shopping-agent,1743860.html.
- ↑ 2.0 2.1 Mehta, Ivan (2025-06-25). "Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping" (in en-US). https://techcrunch.com/2025/06/25/julie-bornsteins-daydream-is-releasing-an-ai-powered-chatbot-for-fashion-related-shopping/.
- ↑ Rey, Jason Del. "E-commerce powerhouse Julie Bornstein unveils Daydream—an AI-powered fashion shopping agent that's 25 years in the making" (in en). https://fortune.com/2025/06/25/daydream-fashion-ai-shopping-agent-marketplace-julie-bornstein/.
- ↑ Mehta, Ivan (2024-06-20). "Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce" (in en-US). https://techcrunch.com/2024/06/20/former-stitch-fix-coo-julie-bornstein-secures-50m-to-build-a-new-age-e-commerce-search-engine/.
- ↑ "How This Second-Time Founder Raised $50 Million for Her AI Startup in 2 Months" (in en). Inc.com. https://www.inc.com/mattea-vecera/how-this-second-time-founder-raised-50m-for-her-ai-startup-in-two-months.html.
- ↑ "Retail tech startup Daydream raises $50 million seed round". 21 June 2024. https://www.bizjournals.com/seattle/news/2024/06/21/daydream-retail-tech-startup-kirkland-seed-round.html.
- ↑ Garfinkle, Allie. "AI and Web3 led May's new unicorn pack" (in en). https://fortune.com/2024/06/21/six-new-unicorns-were-made-in-may-crunchbase-data-says/.
- ↑ "AI Shopping Platform Daydream Launches in the US" (in en). 2025-06-25. https://www.businessoffashion.com/news/technology/ai-shopping-platform-daydream-launches-in-the-us/.
- ↑ Milnes, Hilary (2025-06-25). "Is Daydream's AI Platform the Answer to Fashion's Discovery Problem?" (in en-US). https://www.vogue.com/article/is-daydreams-ai-platform-the-answer-to-fashions-discovery-problem.
- ↑ Chin, Kimberly (2024-06-24). "Daydream aims to power e-commerce search and discovery with AI" (in en). https://www.axios.com/pro/retail-deals/2024/06/24/daydream-raises-50m-seed-ai-ecommerce-search.
- ↑ "How Female Founders Are Courting Investors in a Tough Climate" (in en). 2025-03-27. https://www.businessoffashion.com/articles/workplace-talent/female-founders-vc-investors-fashion-beauty/.