Unique Strategic Position: Difference between revisions
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==Reference== | ==Reference== | ||
* W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008. | * W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008. | ||
==See also== | |||
* [[Marketing]] | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||
Latest revision as of 07:25, 9 May 2011
A Unique Strategic Position is defined as one which is differentiable and defensible over the long haul, versus the competition in a defined market segment. (Lightfoot, 2008)
The 4 key cornerstone concepts of this strategic marketing framework include:
- Brand
- Value Propositions
- Continuous Improvement
- Product and/or Service Innovation
While the concepts are not new, this framework is intended to assist senior managers, executives, and business owners/entrepreneurs quickly assimilate a great deal of information, focussing on the primary drivers that will help them develop a sustainable, and profitable business model.
Reference
- W. S. Lightfoot, SCILS Management Training Center, Helsinki, Finland. October, 2008.