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=The Attention Economy=
=The Attention Economy=
This is a lesson part of the module [[The Web Economy]] out of the [[Open Source ERP/Executive Diploma]] course conducted by a private university.
This is a lesson part of the module [[The Web Economy]] out of the [[Open Source ERP/Executive Diploma]] course conducted by a private university.


=Topic 1=
=Topics=
*As the Web explodes with endless content, the human user has only limited time and attention onto a single window at a time. Even when freely accessing the web, the user can only afford to go from one site to one site but not all at once. Many websites or content does not get accessed or used just because they exist and are easily accessible. The surfers are easily dominated by main or popular sites of their choosing.
*As the Web explodes with endless content, the human user has only limited time and attention<ref>http://news.bbc.co.uk/2/hi/science/nature/1834682.stm</ref> onto a single window<ref>http://mis.ucd.ie/research/itaide/pressDec072006/</ref> at a time. Even when freely accessing the web, the user can only afford to go from one site to one site but not all at once.  
*Many websites or content does not get accessed or popular just because they exist and are easily accessible. The surfers are easily dominated by sticky or popular sites that competes in the Attention Economy<ref>http://www.readwriteweb.com/archives/attention_economy_overview.php</ref>.


==Research Tasks==
==Discussion==
*Find out about the term Attention Poverty.
*What does the term Attention Poverty means?
*What are the top sites that dominates the most users?
*What are the top sites that dominates the most users?
*Why do users visit them?
*Why do users visit them?
*How can those sites push more value to a user's limited attention?
*How can those sites push more value to a user's limited attention?
*How would new sites or startups clamour for such users' attention?
*How would new sites or startups compete for such users' attention?


==Activities==
==Activities==
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*Create or edit sub-pages of course materials within wikiversity.
*Create or edit sub-pages of course materials within wikiversity.
*Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
*Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
==References==
<references/>


=Links to Student Notes=
=Links to Student Notes=
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=Sub-Pages=
=Sub-Pages=
(Done in wikiversity as course material by the students under the guidance of the tutor)
(Done in wikiversity as course material by the students under the guidance of the tutor)
[[Category:The Web Economy]]

Latest revision as of 04:33, 19 August 2009

The Attention Economy

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics

  • As the Web explodes with endless content, the human user has only limited time and attention[1] onto a single window[2] at a time. Even when freely accessing the web, the user can only afford to go from one site to one site but not all at once.
  • Many websites or content does not get accessed or popular just because they exist and are easily accessible. The surfers are easily dominated by sticky or popular sites that competes in the Attention Economy[3].

Discussion

  • What does the term Attention Poverty means?
  • What are the top sites that dominates the most users?
  • Why do users visit them?
  • How can those sites push more value to a user's limited attention?
  • How would new sites or startups compete for such users' attention?

Activities

  • Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
  • Create or edit sub-pages of course materials within wikiversity.
  • Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

References

Links to Student Notes

(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources

(Provided by Students - subject to edit ranking by tutor)

Sub-Pages

(Done in wikiversity as course material by the students under the guidance of the tutor)