Customer Performance Management: Difference between revisions
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The measurement of customer relationships, using customer feedback methodologies to assess their needs, goals and targets. Customer Performance Management (CPM) aims to provide qualitative customer based results with an in-depth understanding of [[human behavior]] and the reasons that govern such behaviour. This is unlike quantitative analytic methods that employ [[mathematical models]], theories and/or hypotheses pertaining to natural phenomena. | The measurement of customer relationships, using customer feedback methodologies to assess their needs, goals and targets. Customer Performance Management (CPM) aims to provide qualitative customer based results with an in-depth understanding of [[human behavior]] and the reasons that govern such behaviour. This is unlike quantitative analytic methods that employ [[mathematical models]], theories and/or hypotheses pertaining to natural phenomena. | ||