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{{notability|Events|date=May 2015}}


{{multiple issues|
'''The Taste of Asia''' is a [[non-profit]] annual street festival organized by the [[Federation of Chinese Canadians in Markham]] (FCCM) located in [[Markham, Ontario]], Canada. It is the largest [[List of festivals in Canada|Asian festival in Canada]]<ref>[https://www.youtube.com/watch?v=syxPtjWTLDc "Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)"] 4 June 2013.</ref> with over 180,000 attendees each year.<ref name="auto">{{Cite web|url=http://taste-of-asia.ca/|title=The Number One Asian Festival}}</ref> Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from [[basketball]] competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside [[Pacific Mall]] and [[Market Village]].
{{notability|Events|date=May 2015}}
{{primary sources|date=May 2015}}
}}
{{Infobox Convention
| name = Taste of Asia
| image =File:Cibc2015toalogo2 ENG.jpg
| caption =Official logo for the CIBC Taste of Asia Festival in 2015
| status = Active
| genre =
| venue =
| location = [[Markham, Ontario]]
| country = Canada
| first = 2003
| last =
| organizer = Federation of Chinese Canadians in Markham (FCCM)
| filing = Non-profit
| attendance = 100,000+
| website = http://www.taste-of-asia.ca/
}}


'''Taste of Asia''' is a [[non-profit]], annual street festival organized by the Federation of Chinese Canadians in Markham (FCCM) and is located in [[Markham, Ontario]], [[Canada]]. It is the largest Asian Festival in Canada<ref>{{cite av media|url=https://www.youtube.com/watch?v=syxPtjWTLDc|title=Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)|date=4 June 2013|work=YouTube|accessdate=6 June 2015}}</ref> with over 150,000 attendees each year.<ref>{{cite web|url=http://tasteofasiastreetfestival.ca/|title=Taste of Asia Media Archive|publisher=}}</ref> Major attractions include exotic food vendors, live performances, and a variety of commnunity events ranging from [[basketball]] competitions to hot sauce competitions. The festival takes place between the intersections Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June.
The Taste of Asia was named as one of the [[List of festivals in Ontario|top festivals in Ontario]] by Festivals and Events Ontario.<ref>{{Cite news|url=http://www.torontosun.com/2014/01/02/top-100-festivals-in-ontario-revealed|title=Top 100 festivals in Ontario revealed|last=Fox|first=Jim|newspaper=Toronto Sun|date=4 January 2014|access-date=9 June 2016}}</ref>


==Programming==
In 2021, the event was held between June 25–27 at Kennedy and Steeles. In 2020, due to the [[COVID-19 pandemic in Ontario|COVID-19 pandemic]], the event was held virtually.
Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2013, Taste of Asia featured [[The Voice of China]] contestant Zhang Wei.


==History==
== Programming ==
Taste of Asia was created in 2003 during the outbreak of s[[Severe acute respiratory syndrome|evere acute respiratory syndrome (SARS)]] with the goal of recovering the local economy.<ref>{{cite web|url=https://www.facebook.com/events/421231597984034|title=CIBC Taste of Asia Festival 2013 - Facebook|publisher=}}</ref><ref>{{cite web|url=http://www.progressivemuslims.ca/taste_of_asia_festival.htm|title=Taste of Asia Festival|publisher=}}</ref>
Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured [[TVB]] superstar [[Elanne Kong]].


===Event history===
== History ==
{| class="wikitable"
Taste of Asia was created in 2003 during the outbreak of [[severe acute respiratory syndrome]] (SARS) with the goal of recovering the local economy.<ref>{{cite web|url=http://www.progressivemuslims.ca/taste_of_asia_festival.htm|title=Taste of Asia Festival|publisher=Association Of Progressive Muslims Of Canada}}</ref>
|-
! Dates !! Guests !! Attendance
|-
| June 22–23, 2013
| Zhang Wei
|
|-
| June 28–29, 2014
| Guo Rong
| 
|-
| June 27–28, 2015
| YuEr Li and Zheng Gong
|
|-
|}


== Organizer ==
== Organizer ==
Since its establishment, FCCM has been involved, organized and participated in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the Chinese New Year Celebration 2016 at the Markham Civic Centre<ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/category/uncategorized/special-events/td-chinese-new-year/|title=TD Chinese New Year {{!}} FCCM|website=www.fccm.ca|access-date=2016-06-09}}</ref> and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, PRC Flag Raising<ref>{{Cite web|url=https://www.facebook.com/events/928374603876189/|title=Chinese Flag Raising Ceremony in Markham|website=www.facebook.com|access-date=2016-06-09}}</ref>,  YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating. <ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/special-events/|title=SPECIAL  EVENTS|date=2015-08-13|website=FCCM|language=en-US|access-date=2016-06-09}}</ref>FCCM  also has collaborated with multiple other charitable organizations in the  past such as United Way of York Region, Sunnybrook and Women’s College Health  Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.<ref>{{Cite web|url=http://www.fccm.ca/about/|title=About|date=2015-07-21|website=FCCM|language=en-US|access-date=2016-06-09}}</ref>
Since its establishment, FCCM has organized, participated and been involved in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the 2016 Chinese New Year Celebration at the Markham Civic Centre<ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/category/uncategorized/special-events/td-chinese-new-year/|title=TD Chinese New Year|website=FCCM|access-date=9 June 2016|archive-date=July 29, 2016|archive-url=https://web.archive.org/web/20160729192505/http://www.fccm.ca/federation-of-chinese-canadian-in-markham/category/uncategorized/special-events/td-chinese-new-year/|url-status=dead}}</ref> and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, Asialicious program, PRC Flag Raising,<ref>{{Cite web|url=https://www.facebook.com/events/928374603876189/|title=Chinese Flag Raising Ceremony in Markham|via=Facebook|access-date=9 June 2016}}</ref> YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating.<ref>{{Cite web|url=http://www.fccm.ca/federation-of-chinese-canadian-in-markham/special-events/|title=Special Events|date=13 August 2015|website=FCCM|access-date=9 June 2016}}</ref> FCCM  also has collaborated with multiple other charitable organizations in the  past such as United Way of York Region, Sunnybrook and Women's College Health  Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.<ref>{{Cite web|url=http://www.fccm.ca/about/|archive-url=https://web.archive.org/web/20160402174748/http://www.fccm.ca/about/|url-status=dead|archive-date=April 2, 2016|title=About|date=21 July 2015|website=FCCM|access-date=9 June 2016}}</ref>
====Objectives of  FCCM====
1. To promote,  foster, and protect the human rights of Chinese Canadians in Markham.
 
2. To serve as a  voice on matters of concern of Chinese Canadian in Markham.
 
3. To bring together  and unite Chinese Canadians of Diverse backgrounds in Markham.
 
4. To promote an  understanding of the role of Chinese Canadians in the Canadian mosaic.<p>5. To promote the  dissemination of information on Chinese culture.</p><p>6. To identify the  social service requirements of the Chinese Canadians within Markham and to  promote the provision of these services.</p><p>7. To assist first  generation Chinese Canadians within Markham in adapting to Canadian society,  while maintaining their cultural identity by informing them of the various  educational, social and governmental assistance programs available and to  encourage their integration into the mainstream of Canadian society.</p>8. To encourage  first generation Chinese Canadians to become politically, socially, and  culturally involved in Markham.


9. To establish a  volunteer, community based umbrella organization for the Chinese Canadian  residents, and to create a business, professional, social and cultural  association within Markham for the purpose of pursuing the objects described  herein.<ref>{{Cite web|url=http://www.fccm.ca/our-objectives/|title=Our  Objectives|date=2015-09-17|website=FCCM|language=en-US|access-date=2016-06-09}}</ref><ref>{{Cite web|url=http://news.singtao.ca/toronto/2013-03-14/community1363248631d4397592.html|title=萬錦市加華聯會 新址設文化中心_星島日報_加拿大多倫多中文新聞網。 Canada Toronto Chinese newspaper|website=news.singtao.ca|access-date=2016-06-09}}</ref>
== Location ==
In 2021 and 2022, Taste of Asia was hosted at [[Kennedy Road (Toronto)|Kennedy Road]] and [[Steeles Avenue East]] between the border of [[Markham, Ontario|Markham]] and [[Scarborough, Toronto|Scarborough]]. It also happens to be located beside [[Pacific Mall]], the largest indoor Asian shopping mall in North America and is said to be the largest indoor Asian shopping mall in the western world.<ref name="auto"/><ref>{{cite web | url=https://www.blogto.com/events/taste-asia-2022-toronto/ | title=Taste of Asia 2022 }}</ref> Between the festivals dates, the area of Kennedy Road between Clayton Drive and Steeles Avenue East was closed for the festival booths and attendees.


==References==
== References ==
{{Reflist}}
{{Reflist}}


[[Category:Festivals in Ontario]]
[[Category:Festivals in Ontario]]
[[Category:Food and drink festivals in Canada]]
[[Category:Food and drink festivals in Canada]]
[[Category:Non-profit organizations based in Canada]]
[[Category:Non-profit organizations based in Ontario]]
[[Category:2003 establishments in Canada]]
[[Category:2003 establishments in Canada]]
[[Category:Ethnic organizations based in Canada]]
[[Category:Chinese Canadian organizations]]
[[Category:Chinese-Canadian culture in Ontario]]
[[Category:Markham, Ontario]]

Latest revision as of 17:01, 5 October 2026

 This article may not meet the general notability guideline. Please help to establish notability by adding reliable, secondary sources about the topic. If notability cannot be established, the article is likely to be merged or deleted. (May 2015)

The Taste of Asia is a non-profit annual street festival organized by the Federation of Chinese Canadians in Markham (FCCM) located in Markham, Ontario, Canada. It is the largest Asian festival in Canada[1] with over 180,000 attendees each year.[2] Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from basketball competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside Pacific Mall and Market Village.

The Taste of Asia was named as one of the top festivals in Ontario by Festivals and Events Ontario.[3]

In 2021, the event was held between June 25–27 at Kennedy and Steeles. In 2020, due to the COVID-19 pandemic, the event was held virtually.

Programming

Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured TVB superstar Elanne Kong.

History

Taste of Asia was created in 2003 during the outbreak of severe acute respiratory syndrome (SARS) with the goal of recovering the local economy.[4]

Organizer

Since its establishment, FCCM has organized, participated and been involved in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the 2016 Chinese New Year Celebration at the Markham Civic Centre[5] and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, Asialicious program, PRC Flag Raising,[6] YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating.[7] FCCM also has collaborated with multiple other charitable organizations in the past such as United Way of York Region, Sunnybrook and Women's College Health Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.[8]

Location

In 2021 and 2022, Taste of Asia was hosted at Kennedy Road and Steeles Avenue East between the border of Markham and Scarborough. It also happens to be located beside Pacific Mall, the largest indoor Asian shopping mall in North America and is said to be the largest indoor Asian shopping mall in the western world.[2][9] Between the festivals dates, the area of Kennedy Road between Clayton Drive and Steeles Avenue East was closed for the festival booths and attendees.

References

  1. ↑ "Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)" 4 June 2013.
  2. ↑ 2.0 2.1 "The Number One Asian Festival". http://taste-of-asia.ca/. 
  3. ↑ Fox, Jim (4 January 2014). "Top 100 festivals in Ontario revealed". Toronto Sun. http://www.torontosun.com/2014/01/02/top-100-festivals-in-ontario-revealed. 
  4. ↑ "Taste of Asia Festival". Association Of Progressive Muslims Of Canada. http://www.progressivemuslims.ca/taste_of_asia_festival.htm. 
  5. ↑ "TD Chinese New Year". http://www.fccm.ca/federation-of-chinese-canadian-in-markham/category/uncategorized/special-events/td-chinese-new-year/. 
  6. ↑ "Chinese Flag Raising Ceremony in Markham". https://www.facebook.com/events/928374603876189/. 
  7. ↑ "Special Events". 13 August 2015. http://www.fccm.ca/federation-of-chinese-canadian-in-markham/special-events/. 
  8. ↑ "About". 21 July 2015. http://www.fccm.ca/about/. 
  9. ↑ "Taste of Asia 2022". https://www.blogto.com/events/taste-asia-2022-toronto/. 
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