Nerd Project: Difference between revisions
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===The Etiology and Psycho-Social Implications of Nerds=== | ===The Etiology and Psycho-Social Implications of Nerds=== | ||
==Abstract/Introduction/Background== | |||
Since the rise of the microcomputer revolution over the last few decades a new genre of identity has been formed in the fabric of our society. This identity is that of "the nerd". Movies such as Revenge of the Nerds, and TV shows such as Family Matters and Saved by the Bell have all used this social identity to model characters and story plots. | Since the rise of the microcomputer revolution over the last few decades a new genre of identity has been formed in the fabric of our society. This identity is that of "the nerd". Movies such as Revenge of the Nerds, and TV shows such as Family Matters and Saved by the Bell have all used this social identity to model characters and story plots. | ||
Researchers such as De Oca have published research on other social identities such as the "The Male Consumer as Loser" and have traced the etiology of this identity to the rise of the | Researchers such as De Oca have published research on other social identities such as the "The Male Consumer as Loser" and have traced the etiology of this identity to the rise of the Superbowl, Sports Illustrated and the marketing campaigns of alcohol companies. | ||
The research of de Oca & Messner (2005) begs the questions, did the media shape the social identities of the individuals who could currently be stereotyped as "the male consumer-loser" or was this social identity a natural evolution brought about by other psycho-social causal factors that the advertising simply utilized to sell a product? To discover definitively what were the causal factors that led to the social perception of the existence of "nerds" is not necessarily the scope of this project. The scope of this project is to definitively discover the possible causal historical correlates coincide with the rise of the "nerd" identity, and what the possible causes and implications of this identity are. | |||
http://www.journals.uchicago.edu/cgi-bin/resolve?id=doi:10.1086/427523&erFrom=-6095881577244496859Guest | http://www.journals.uchicago.edu/cgi-bin/resolve?id=doi:10.1086/427523&erFrom=-6095881577244496859Guest | ||
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http://en.wikipedia.org/wiki/Steve_Urkel | http://en.wikipedia.org/wiki/Steve_Urkel | ||
http://en.wikipedia.org/wiki/Revenge_Of_The_Nerds | http://en.wikipedia.org/wiki/Revenge_Of_The_Nerds | ||
Messner, M.A. & de Oca J.M. (2005) The Male consumer as loser: Beer and liquor ads in mega sports media events. ''Journal of Women in Culture and Society'', 30, 1879–1909. | |||
Revision as of 08:52, 13 December 2006
The Etiology and Psycho-Social Implications of Nerds
Abstract/Introduction/Background
Since the rise of the microcomputer revolution over the last few decades a new genre of identity has been formed in the fabric of our society. This identity is that of "the nerd". Movies such as Revenge of the Nerds, and TV shows such as Family Matters and Saved by the Bell have all used this social identity to model characters and story plots.
Researchers such as De Oca have published research on other social identities such as the "The Male Consumer as Loser" and have traced the etiology of this identity to the rise of the Superbowl, Sports Illustrated and the marketing campaigns of alcohol companies.
The research of de Oca & Messner (2005) begs the questions, did the media shape the social identities of the individuals who could currently be stereotyped as "the male consumer-loser" or was this social identity a natural evolution brought about by other psycho-social causal factors that the advertising simply utilized to sell a product? To discover definitively what were the causal factors that led to the social perception of the existence of "nerds" is not necessarily the scope of this project. The scope of this project is to definitively discover the possible causal historical correlates coincide with the rise of the "nerd" identity, and what the possible causes and implications of this identity are.
Connected Wikipedia Articles:
http://en.wikipedia.org/wiki/Nerd
http://en.wikipedia.org/wiki/Steve_Urkel
http://en.wikipedia.org/wiki/Revenge_Of_The_Nerds
Messner, M.A. & de Oca J.M. (2005) The Male consumer as loser: Beer and liquor ads in mega sports media events. Journal of Women in Culture and Society, 30, 1879–1909.