Archive:Social impact theory: Difference between revisions
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== Social Impact Theory == | == Social Impact Theory == | ||
[ | [http://en.wikipedia.org/wiki/Social_impact_theory Social impact theory]-a thoery that states the likelihood that you will respond to social influence depending upon three variables: | ||
<br />1. Strength: How important the influncing group is to you. | <br />1. Strength: How important the influncing group is to you. | ||
<br />2. Immediacy: How close the group is to you (whether in space or time) during the attempt to influence you. | <br />2. Immediacy: How close the group is to you (whether in space or time) during the attempt to influence you. | ||
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== | == Inroduction == | ||
The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures. | The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures. | ||
<br />As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group. | <br />As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group. | ||
== History == | == History == | ||
[ | [http://en.wikipedia.org/wiki/Bibb_Latane Bibb Latané], an accomplished professor at the University of North Carolina at Chapel HIll, published the theory in 1981. Latané comstructed a mathmatical model of the effects of strength, immediacy, and number. He has applied this formula to the results of several comformity studies and it has acurately predicted the actual amount of conformity that occurred within groups. | ||
== Examples == | == Examples == | ||
-Gay men living in communities highly involved in AIDS awareness activities report feeling more social pressure to avoid risky sexual behavior then gay men who live in less involved communities. | |||
-Heterosexual college students reported that the likelihood in engaging in risky sexual behavior was determind by the norms for sexual behavior in their groups of griends. | |||
Revision as of 01:52, 9 May 2007
Social Impact Theory
Social impact theory-a thoery that states the likelihood that you will respond to social influence depending upon three variables:
1. Strength: How important the influncing group is to you.
2. Immediacy: How close the group is to you (whether in space or time) during the attempt to influence you.
3. Number: How many people are in the group.
Inroduction
The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures.
As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group.
History
Bibb Latané, an accomplished professor at the University of North Carolina at Chapel HIll, published the theory in 1981. Latané comstructed a mathmatical model of the effects of strength, immediacy, and number. He has applied this formula to the results of several comformity studies and it has acurately predicted the actual amount of conformity that occurred within groups.
Examples
-Gay men living in communities highly involved in AIDS awareness activities report feeling more social pressure to avoid risky sexual behavior then gay men who live in less involved communities. -Heterosexual college students reported that the likelihood in engaging in risky sexual behavior was determind by the norms for sexual behavior in their groups of griends.