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== Executive summary ==
== Executive summary ==
The executive summary summarizes the key points of the business plan, and should define the decisions to be made and the reasons for approval. The specific content will be highly dependent on the core purpose of the business and target audience to whom to direct requests for funding and permissions.  
The executive summary summarizes the key points of the business plan, and should define the decisions to be made and the reasons for approval. The specific content will be highly dependent on the core purpose of the business and target audience to whom to direct requests for funding and permissions.  
To get a sense of the difference the purpose and target audience can make, here are three different sets of key points for an executive summary. One is for a loan request, one is for a start-up seeking venture finance, and one is for an internal plan. '''Items unique to a particular kind of plan are highlighted in bold.''' –
A loan request executive summary might contain the following information:
* Company information: name of company, '''years in business''', legal structure, minority and majority owners
* Brief description of project
* '''Amount and length of loan'''
* Objective reasons why the bank should be confident that the loan will be paid back.  This likely will include
** Financial track record
** The future revenue stream
** Any contracts in place that might guarantee the revenue stream is more than just a forecast.
For a new venture, the executive summary might contain:
* Company information: name of company, '''proposed legal structure''', current legal structure, minority and majority investors.
* '''Amount of investment requested'''
* '''Expected terminal value'''
* '''Description of market opportunity'''
* '''Objective reasons why the market opportunity can be exploited by this particular team'''
For an internal project plan, the executive summary might look like this:
* Company information:  '''not applicable'''
* Description of project
* '''Project mandate: who requested the proposal, who is being assigned to carry it out'''
* '''Strategic''', '''tactical''' and financial justifications
* Summary of resources needed: '''staff''', funds, '''facilities'''
In some cases information will overlap. For example, some of the reasons why a loan is likely to be repaid might equally as well be used as justification for why extraordinary returns are expected by venture capitalists.
In some cases the business plan as a whole contains similar information, but for one type of plan it is mere detail and for another it is a key decision making factor. For instance, both start-ups and internal projects need staff and facilities. However the staffing and facilities needs are considered details in a plan for start-up financing. In a plan for internal projects they are key elements and, in fact, may be the only resources needed.


* Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.  
* Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.  
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Anyone can join this organization, and anyone can help fulfill the mission that is decided upon by the participants.
Anyone can join this organization, and anyone can help fulfill the mission that is decided upon by the participants.


=== Mission statement ===
=== Mission ===
Please edit this copiously.
'''"Our mission is to help alleviate problems in the world through innovative and collaborative means. To democratize education, and remove barriers to access"'''
'''"Our mission is to help alleviate problems in the world through innovative and collaborative means. To democratize education, and remove barriers to access"'''
A mission statement is a brief (one sentence or less) description of a company or other organization's purpose. It typically explains what the organization provides to its clients, in general terms that most of the employees can relate to. Although a company might use its mission statement as an advertising slogan, a more common use is to remind executives and employees of the overall goal they are expected to pursue.
===Corporate motto/slogan===
<center><big><big>'''Do good.'''</big></big></center>


=== Current status ===
=== Current status ===


=== History ===
=== History ===
* Founding date
Founding date: '''19 October 2007'''
: 19 October 2007


=== Management team ===
=== Management ===


== Marketing plan ==
== Marketing ==
For each significant substitute product one must explain:
For each significant substitute product one must explain:
* Name, features, why substitute, why proposed product better
* Name, features, why substitute, why proposed product better
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=== Pricing ===
=== Pricing ===
* Chosen price points
* Chosen price points
* Proposed [[Wikipedia:Pricing|pricing strategy]]
* Proposed [[Wikipedia:Pricing]]
* Research supporting chosen price points
* Research supporting chosen price points
=== Demand management ===
In economics, demand management is the art or science of controlling economic demand to avoid a recession. The term is also used to refer to management of the distribution of, and access to goods and services on the basis of needs. An example is social security and welfare services. Rather than increasing budgets for these things, governments may develop policies that allocate existing resources according a hierarchy of need.


=== Distribution ===
=== Distribution ===
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== Operational plan ==
== Operational plan ==


=== Current product/project status ===
=== Current products and projects ===
Suggest some. Use subpages please.
Suggest some. Use subpages please.


=== Research and development plan ===
=== Research and development ===
Suggest one.
Suggest one.


=== Manufacturing/deployment plan ===
=== Manufacturing/deployment ===
* [[Wikipedia:Supply chain|Supply chain]] requirements
* [[Wikipedia:Supply chain]]
: Suggest some...
* Production inputs
: ...
* Facility requirements - size, layout, capacity, location
: ...
* Equipment requirements
* Warehousing needs for raw materials, finished goods
:* Space requirements


=== Information and communications technology plan ===
=== Information technology ===
Wikis...
Wikis...
* Systems needed
* Systems needed
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* Custom development requirements
* Custom development requirements


=== Staffing plan ===
=== Staffing ===
Once capital is accrued utilize those desiring to learn, and where someone can't fulfill a role in a safe learning capacity, hire someone to do it and teach others how to do what they are doing when appropriate.
Once capital is accrued utilize those desiring to learn, and where someone can't fulfill a role in a safe learning capacity, hire someone to do it and teach others how to do what they are doing when appropriate.


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:* Availability
:* Availability


==== Intellectual property plan ====
==== Intellectual property ====
* Intellectual property inventory...
* Intellectual property inventory...
* Portfolio development plan...
* Portfolio development plan...


==== Acquisition plan ====
==== Acquisitions ====
For more information see: [[Wikipedia:Mergers and Acquisitions|Mergers and Acquisitions]].
For more information see: [[Wikipedia:Mergers and Acquisitions|Mergers and Acquisitions]].


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* Effect on market structure (if consolidation plan is being proposed)
* Effect on market structure (if consolidation plan is being proposed)


==== Organizational learning plan ====
==== Organizational learning ====
The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic advantage.
The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic advantage.
* Market sensing - organization's method for collecting information about customers (George Day)
* Market sensing - organization's method for collecting information about customers (George Day)
* [[Wikipedia:Strategic Staircase|Strategic Staircase]] - the accumulation of future competencies by building on existing competencies. (Michael Hays, Costas Markides)
* [[Wikipedia:Strategic Staircase|Strategic Staircase]] - the accumulation of future competencies by building on existing competencies. (Michael Hays, Costas Markides)
Organizational memory


=== Cost allocation model ===
=== Cost allocation model ===
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** Agency risk particular to the venture
** Agency risk particular to the venture


=== Risk management plan ===
=== Risk management ===
Detailed plans are more often found as part of in internal plans.  
Detailed plans are more often found as part of in internal plans.  


Revision as of 09:31, 31 May 2008

ChristianityThis is a rough draft.

Please edit this plan and feel free to fork it and create another plan, or subplan. Be Bold!

Executive summary

The executive summary summarizes the key points of the business plan, and should define the decisions to be made and the reasons for approval. The specific content will be highly dependent on the core purpose of the business and target audience to whom to direct requests for funding and permissions.

  • Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.
  • The products that will be used to create a return on investment will be created by and decided upon by the investors and community involved in the business.

Organizational background

Anyone can join this organization, and anyone can help fulfill the mission that is decided upon by the participants.

Mission

"Our mission is to help alleviate problems in the world through innovative and collaborative means. To democratize education, and remove barriers to access"

Current status

History

Founding date: 19 October 2007

Management

Marketing

For each significant substitute product one must explain:

  • Name, features, why substitute, why proposed product better
  • Switching costs and why new product justifies switching
  • Expected adoption dynamics
  • Expected role once market begins to develop (see above for existing products)

Pricing

  • Chosen price points
  • Proposed Wikipedia:Pricing
  • Research supporting chosen price points

Distribution

Promotion and brand development

The promotion of this company and this companies products will be done virally.

Operational plan

Current products and projects

Suggest some. Use subpages please.

Research and development

Suggest one.

Manufacturing/deployment

Information technology

Wikis...

  • Systems needed
    • Operations: Billing, HR, SCM, CRM, Knowledge bases, etc
    • Websites: internal, public
  • Security and privacy requirements
  • Hardware requirements
  • Off-the-shelf software needed
  • Custom development requirements

Staffing

Once capital is accrued utilize those desiring to learn, and where someone can't fulfill a role in a safe learning capacity, hire someone to do it and teach others how to do what they are doing when appropriate.

Please add...

Staffing needs

  • List of roles

Add some.

  • Management structure
  • For each role
  • Number of employees
  • Proposed compensation
  • Availability

Intellectual property

  • Intellectual property inventory...
  • Portfolio development plan...

Acquisitions

For more information see: Mergers and Acquisitions.

When acquisitions form a major part of the business strategy, the acquisition plan needs to be included in the business plan.

  • Acquisition strategy
  • Proposed acquisition targets
  • Effect on market structure (if consolidation plan is being proposed)

Organizational learning

The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic advantage.

  • Market sensing - organization's method for collecting information about customers (George Day)
  • Strategic Staircase - the accumulation of future competencies by building on existing competencies. (Michael Hays, Costas Markides)

Organizational memory

Cost allocation model

If variable costs play an important role in the business plan, it may be helpful to include a cost allocation model. This is particularly true if one has a unique business model that creates competitive advantage by transforming traditionally fixed costs into variable costs.

  • Fixed cost
  • Variable costs

Financial plan

Nanoinvesting.

The basic economics of this business are important. From start to finish, this business is wiki wiki wiki. It doesn't matter who contributes. There will need to be policies and guidlines specific to this business. Be civil. Act in good faith. Assume good faith. Don't revert. Don't delete. Change, play, be creative.

Finances are of importance.

Everyone earns a share in the profits depending on how much they invest.
Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
% of business owned = (An individual's investment) / (Total all owners have ever invested)

Everyone decides together (consensus) how money is allocated. Everyone decides what projects are funded. People stick to what they are good at (and can teach others) and what they want to learn about.

Intellectual property will be licensed creatively. GFDL, CC-By... and so forth (to be determined)... probably just GFDL unless they're is a compelling reason to switch.

See also: Wikipedia:Financial plan

Current financing

  • Key investors or owner:
  • Angels, friends, and family:
  • Existing loans and liabilities:
  • Terms, obligations

Funding needs

Funding plan

  • Micro investments?
Everyone earns a share in the profits depending on how much they invest.
Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
% of business owned = (An individual's investment) / (Total all owners have ever invested)

Financial history

Financial forecasts

  • Sometimes called 'pro formas'
    • Balance sheet
    • Income statement
    • Cash flow statement
  • 1-3-5-7 year projections (depends on length of project)
    • For loans, the repayment period determines length of projections. For example, a six month loan doesn't need a seven year forecast.
    • For investments, points at which returns are stabilize (terminal value) determines length of forecast.
  • Annual, quarterly, and monthly versions should be provided.
  • Graphs of key values like gross revenue, EBITDA, NPV, and so forth are often helpful.
  • Financial portions of the marketing, asset development, and operations are often placed in this section rather than in the section discussing the specific aspects of the plan. They are viewed as elaboration on the various line items in the pro-formas.

Valuation

Risk analysis

For more information, see Wikipedia:Risk analysis.

Risk evaluation

  • Market risks- lack of surgeons; large geographical area so that we don't compete against our own clients;
    • New entrants to market
      • Ease of entry
      • Potential threat to market share - advertising companies
    • Slower than expected adoption
  • Operational risks
  • Staffing risks- embedding the right candidate for the right surgeon
    • Availability of skilled workforce- x-pharma reps, x-equipment reps
    • Union issues
  • Financing risks
    • Liabilities
    • Poorly worded investor contracts at risk for litigation
    • Investor pull-out
    • Lack of follow-on funding to complete project
  • Managerial risks
    • Poor board or investor dynamics
    • Agency risk particular to the venture

Risk management

Detailed plans are more often found as part of in internal plans.

For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. By selling customer information, these companies are breaking their own, publicized policy. Some companies that buy customer information offer the option for individuals to have their information removed from the database (known as opting out).

Plans written for funders may need to include a high level description if there are significant controllable risks.

  • Methods and procedures to limit liabilities
  • Reserve funds
  • Continuity of operations plan

Business plans typically cover five major content areas:

Decision making criteria

See also

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