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== Executive summary ==
== Executive summary ==
The executive summary summarizes the key points of the business plan, and should define the decisions to be made and the reasons for approval. The specific content will be highly dependent on the core purpose of the business and target audience to whom to direct requests for funding and permissions.
* Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.  
* Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.  
* The products that will be used to create a return on investment will be created by and decided upon by the investors and community involved in the business.
* The products that will be used to create a return on investment will be created by and decided upon by the investors and community involved in the business.
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=== Mission ===
=== Mission ===
'''"Our mission is to help alleviate problems in the world through innovative and collaborative means. To democratize education, and remove barriers to access"'''
'''"Our mission is to help alleviate problems in the world through innovative and collaborative means, to democratize education, and remove barriers to access"'''
 
=== Current status ===


=== History ===
=== History ===
Founding date: '''19 October 2007'''
Founding date: '''19 October 2007'''
=== Management ===


== Marketing ==
== Marketing ==
For each significant substitute product one must explain:
For each significant substitute product one must explain:
* Name, features, why substitute, why proposed product better
* Name, features, why substitute, why proposed product better
** Create a product with a subpage like [[/One Laptop Per Person/]], [[/wPhone/]] and so forth
** Create a product with a subpage like [[/One or More Laptops Per Person/]], [[/Feed Everyone Project/]], [[/oPhone/]] and so forth  
* Switching costs and why new product justifies switching
* Switching costs and why new product justifies switching
* Expected adoption dynamics
* Expected adoption dynamics
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* [[Wikipedia:Promotion (marketing)|Promotion strategy]]
* [[Wikipedia:Promotion (marketing)|Promotion strategy]]
The promotion of this company and this companies products will be done virally.
The promotion of this company and this companies products will be done virally.
== Operational plan ==


=== Current products and projects ===
=== Current products and projects ===
Suggest some. Use subpages please.
Suggest some. Use subpages please.
=== Research and development ===
Suggest one.


=== Manufacturing/deployment ===
=== Manufacturing/deployment ===
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Please add...
Please add...
==== Staffing needs ====
* List of roles
Add some.
* Management structure
* For each role
:* Number of employees
:* Proposed compensation
:* Availability
==== Intellectual property ====
* Intellectual property inventory...
* Portfolio development plan...
==== Acquisitions ====
For more information see: [[Wikipedia:Mergers and Acquisitions|Mergers and Acquisitions]].
When acquisitions form a major part of the business strategy, the acquisition plan needs to be included in the business plan.
* Acquisition strategy
* Proposed acquisition targets
* Effect on market structure (if consolidation plan is being proposed)


==== Organizational learning ====
==== Organizational learning ====
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Organizational memory
Organizational memory
=== Cost allocation model ===
If variable costs play an important role in the business plan, it may be helpful to include a cost allocation model.  This is particularly true if one has a unique business model that creates competitive advantage by transforming traditionally fixed costs into variable costs.
* Fixed cost
* Variable costs


== Financial plan ==
== Financial plan ==
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See also: [[Wikipedia:Financial plan]]
See also: [[Wikipedia:Financial plan]]
=== Current financing ===
* Key investors or owner:
* Angels, friends, and family:
* Existing loans and liabilities:
:* Terms, obligations
=== Funding needs ===


=== Funding plan ===
=== Funding plan ===
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: Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
: Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
: % of business owned = (An individual's investment) / (Total all owners have ever invested)
: % of business owned = (An individual's investment) / (Total all owners have ever invested)
=== Financial history ===


=== Financial forecasts ===
=== Financial forecasts ===
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* Graphs of key values like gross revenue, EBITDA, NPV, and so forth are often helpful.
* Graphs of key values like gross revenue, EBITDA, NPV, and so forth are often helpful.
* Financial portions of the marketing, asset development, and operations are often placed in this section rather than in the section discussing the specific aspects of the plan. They are viewed as elaboration on the various line items in the pro-formas.
* Financial portions of the marketing, asset development, and operations are often placed in this section rather than in the section discussing the specific aspects of the plan. They are viewed as elaboration on the various line items in the pro-formas.
=== Valuation ===


== Risk analysis ==
== Risk analysis ==
For more information, see [[Wikipedia:Risk analysis]].
For more information, see [[Wikipedia:Risk analysis]].


=== Risk evaluation ===
* Market risks- lack of surgeons; large geographical area so that we don't compete against our own clients;  
* Market risks- lack of surgeons; large geographical area so that we don't compete against our own clients;  
** New entrants to market
** New entrants to market

Revision as of 22:18, 31 May 2008

ChristianityThis is a rough draft.

Please edit this plan and feel free to fork it and create another plan, or subplan. Be Bold!

Executive summary

  • Funding will come from a diverse size of monetary investments, from perhaps a few dollars to an unlimited amount.
  • The products that will be used to create a return on investment will be created by and decided upon by the investors and community involved in the business.

Organizational background

Anyone can join this organization, and anyone can help fulfill the mission that is decided upon by the participants.

Mission

"Our mission is to help alleviate problems in the world through innovative and collaborative means, to democratize education, and remove barriers to access"

History

Founding date: 19 October 2007

Marketing

For each significant substitute product one must explain:

  • Name, features, why substitute, why proposed product better
  • Switching costs and why new product justifies switching
  • Expected adoption dynamics
  • Expected role once market begins to develop (see above for existing products)

Pricing

  • Chosen price points
  • Proposed Wikipedia:Pricing
  • Research supporting chosen price points

Distribution

Promotion and brand development

The promotion of this company and this companies products will be done virally.

Current products and projects

Suggest some. Use subpages please.

Manufacturing/deployment

Information technology

Wikis...

  • Systems needed
    • Operations: Billing, HR, SCM, CRM, Knowledge bases, etc
    • Websites: internal, public
  • Security and privacy requirements
  • Hardware requirements
  • Off-the-shelf software needed
  • Custom development requirements

Staffing

Once capital is accrued utilize those desiring to learn, and where someone can't fulfill a role in a safe learning capacity, hire someone to do it and teach others how to do what they are doing when appropriate.

Please add...

Organizational learning

The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic advantage.

  • Market sensing - organization's method for collecting information about customers (George Day)
  • Strategic Staircase - the accumulation of future competencies by building on existing competencies. (Michael Hays, Costas Markides)

Organizational memory

Financial plan

Nanoinvesting.

The basic economics of this business are important. From start to finish, this business is wiki wiki wiki. It doesn't matter who contributes. There will need to be policies and guidlines specific to this business. Be civil. Act in good faith. Assume good faith. Don't revert. Don't delete. Change, play, be creative.

Finances are of importance.

Everyone earns a share in the profits depending on how much they invest.
Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
% of business owned = (An individual's investment) / (Total all owners have ever invested)

Everyone decides together (consensus) how money is allocated. Everyone decides what projects are funded. People stick to what they are good at (and can teach others) and what they want to learn about.

Intellectual property will be licensed creatively. GFDL, CC-By... and so forth (to be determined)... probably just GFDL unless they're is a compelling reason to switch.

See also: Wikipedia:Financial plan

Funding plan

  • Micro investments?
Everyone earns a share in the profits depending on how much they invest.
Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
% of business owned = (An individual's investment) / (Total all owners have ever invested)

Financial forecasts

  • Sometimes called 'pro formas'
    • Balance sheet
    • Income statement
    • Cash flow statement
  • 1-3-5-7 year projections (depends on length of project)
    • For loans, the repayment period determines length of projections. For example, a six month loan doesn't need a seven year forecast.
    • For investments, points at which returns are stabilize (terminal value) determines length of forecast.
  • Annual, quarterly, and monthly versions should be provided.
  • Graphs of key values like gross revenue, EBITDA, NPV, and so forth are often helpful.
  • Financial portions of the marketing, asset development, and operations are often placed in this section rather than in the section discussing the specific aspects of the plan. They are viewed as elaboration on the various line items in the pro-formas.

Risk analysis

For more information, see Wikipedia:Risk analysis.

  • Market risks- lack of surgeons; large geographical area so that we don't compete against our own clients;
    • New entrants to market
      • Ease of entry
      • Potential threat to market share - advertising companies
    • Slower than expected adoption
  • Operational risks
  • Staffing risks- embedding the right candidate for the right surgeon
    • Availability of skilled workforce- x-pharma reps, x-equipment reps
    • Union issues
  • Financing risks
    • Liabilities
    • Poorly worded investor contracts at risk for litigation
    • Investor pull-out
    • Lack of follow-on funding to complete project
  • Managerial risks
    • Poor board or investor dynamics
    • Agency risk particular to the venture

Risk management

Detailed plans are more often found as part of in internal plans.

For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. By selling customer information, these companies are breaking their own, publicized policy. Some companies that buy customer information offer the option for individuals to have their information removed from the database (known as opting out).

Plans written for funders may need to include a high level description if there are significant controllable risks.

  • Methods and procedures to limit liabilities
  • Reserve funds
  • Continuity of operations plan

Business plans typically cover five major content areas:

Decision making criteria

See also

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