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=== Far-right subcultures and lifestyles ===
=== Far-right subcultures and lifestyles ===
===== Far-right subcultures in Italy =====
===== Far-right subcultures in Italy =====
Italy offers a good sight on the different approaches at Cultural Subversion that the Far Right culture has been using throughout the years. During the regime the Fascist Party heavily influenced fashion in the pursuit for autarchy and the importance of aesthetics and symbolism: clothes had to be produced in Italy and had to reflect the values of the Italian people. Pieces of clothing such as the black shirts became associated with the dreaded Volunteer Militia for the Safety of the Nation and even to the regime itself. Nowadays the neo-fascists' still care a great deal about clothing, but with different approaches. Symbols and clothes like the Celtic Cross and the black clothing are still present and associated to the new filo-fascists political parties and movements, but, similarly to the neo-nazism ' case, there has also been a growing interest in "trendiness" and fashion, with new clothing brands that offer casual and formal clothing more in line with today's consumerist culture. This has led to three different types of brands usage by the neo-fascist subculture that still cares a big deal about clothing as a way to show their political affiliation, but now it’s important to be trendy as well:
- the use of brands that are not openly using symbols of fascism but that are thought to be targeting neo-fascist consumers in light of their choices in advertising and partnerships, with the choice of testimonials, models, settings and even copy material that recalls the neo-fascist archetypical man. For example Pivert.
- the use of brands that while denying any political involvement (the apology of fascism in Italy is a felony officially) heavily rely on the fascist's regime icons, using symbols, mottos and images without using the name of the party while still making clear what is their political affiliation. An example is the decimaofficialstore.
- the use of brands that are arbitrarily given a power of identification with their political values by the members of the subculture itself. The arbitrary appropriation of modern devices of today’s consumer culture in addition to the ones typical of its "ancestor" in Neo-fascism is not just limited to fashion, examples of modern culture products that were not born with this political affiliation but were used by neo-fascists to frame their values and the adherence of its affiliates to them were for example Tolkien's novels, which led to the "Campi Hobbit" (Hobbit Camps) experience: real political camps where space was given to topics often overlooked in typical political institutions, with right wing music groups , visual artists, radio podcasts performances and social issues discussions about topics such as young people’s unemployment together with paramilitary activities being carried out. Another very famous example is the politicization of football, with the Ultras groups often affiliated with certain ideologies. The majority of ultras groups in fact present small "bands" within them that are openly neo- fascist or at least far-right extremists, with groups such as Hellas Verona's "Brigate Gialloblu" or Juventus' "Vikings" having an infamous record of violence episodes, which are not related to the sport nor their supported teams' ideals.
=== Brand abuse and brand creation ====
=== Brand abuse and brand creation ====



Revision as of 17:28, 20 February 2017

Modern forms of far-right subcultures and lifestyles

Far-right subcultures and lifestyles

Far-right subcultures in Italy

Italy offers a good sight on the different approaches at Cultural Subversion that the Far Right culture has been using throughout the years. During the regime the Fascist Party heavily influenced fashion in the pursuit for autarchy and the importance of aesthetics and symbolism: clothes had to be produced in Italy and had to reflect the values of the Italian people. Pieces of clothing such as the black shirts became associated with the dreaded Volunteer Militia for the Safety of the Nation and even to the regime itself. Nowadays the neo-fascists' still care a great deal about clothing, but with different approaches. Symbols and clothes like the Celtic Cross and the black clothing are still present and associated to the new filo-fascists political parties and movements, but, similarly to the neo-nazism ' case, there has also been a growing interest in "trendiness" and fashion, with new clothing brands that offer casual and formal clothing more in line with today's consumerist culture. This has led to three different types of brands usage by the neo-fascist subculture that still cares a big deal about clothing as a way to show their political affiliation, but now it’s important to be trendy as well: - the use of brands that are not openly using symbols of fascism but that are thought to be targeting neo-fascist consumers in light of their choices in advertising and partnerships, with the choice of testimonials, models, settings and even copy material that recalls the neo-fascist archetypical man. For example Pivert. - the use of brands that while denying any political involvement (the apology of fascism in Italy is a felony officially) heavily rely on the fascist's regime icons, using symbols, mottos and images without using the name of the party while still making clear what is their political affiliation. An example is the decimaofficialstore. - the use of brands that are arbitrarily given a power of identification with their political values by the members of the subculture itself. The arbitrary appropriation of modern devices of today’s consumer culture in addition to the ones typical of its "ancestor" in Neo-fascism is not just limited to fashion, examples of modern culture products that were not born with this political affiliation but were used by neo-fascists to frame their values and the adherence of its affiliates to them were for example Tolkien's novels, which led to the "Campi Hobbit" (Hobbit Camps) experience: real political camps where space was given to topics often overlooked in typical political institutions, with right wing music groups , visual artists, radio podcasts performances and social issues discussions about topics such as young people’s unemployment together with paramilitary activities being carried out. Another very famous example is the politicization of football, with the Ultras groups often affiliated with certain ideologies. The majority of ultras groups in fact present small "bands" within them that are openly neo- fascist or at least far-right extremists, with groups such as Hellas Verona's "Brigate Gialloblu" or Juventus' "Vikings" having an infamous record of violence episodes, which are not related to the sport nor their supported teams' ideals.

Brand abuse and brand creation =

  1. History of Far-right Subcultures and lifestyles

] 1. Summary; (Possibly just a few sentences) Overview of the topic Summary of the wiki key sections.


History of Far-right Subcultures and lifestyles

Nazi/ Neo-Nazi Fascism American Alt-Right

Modern forms of far-right Subcultures and lifestyles

There two forms to be identified within far-right subcultures: Subcultures that are created around the nationalist ideology and subcultural parasitism, which means the bringing far-right ideology in an already existing subculture.

Far-right youth subcultures and lifestyles

- NSBA or Autonome Nationalist_Innen
- Identitäre Bewegung
- 

Far-right subcultures Lifestyle Skinheads Nipster

Italian Far-right subcultures and lifestyles
Italy offers a good sight on the different approaches at Cultural Subversion that the Far Right culture has been using throughout the years. During the regime the Fascist Party heavily influenced fashion in the pursuit for autarchy and the importance of aesthetics and symbolism: clothes had to be produced in Italy and had to reflect the values of the Italian people. Pieces of clothing such as the black shirts became associated with the dreaded Volunteer Militia for the Safety of the Nation and even to the regime itself. Nowadays the neo-fascists' still care a great deal about clothing, but with different approaches. Symbols and clothes like the Celtic Cross and the black clothing are still present and associated to the new filo-fascists political parties and movements, but, similarly to the neo-nazism ' case, there has also been a growing interest in "trendiness" and fashion, with new clothing brands that offer casual and formal clothing more in line with today's consumerist culture. This has led to three different types of brands usage by the neo-fascist subculture that still cares a big deal about clothing as a way to show their political affiliation, but now it’s important to be trendy as well:
- the use of brands that are not openly using symbols of fascism but that are thought to be targeting neo-fascist consumers in light of their choices in advertising and partnerships, with the choice of testimonials, models, settings and even copy material that recalls the neo-fascist archetypical man. For example Pivert.
- the use of brands that while denying any political involvement (the apology of fascism in Italy is a felony officially) heavily rely on the fascist's regime icons, using symbols, mottos and images without using the name of the party while still making clear what is their political affiliation. An example is the decimaofficialstore.
- the use of brands that are arbitrarily given a power of identification with their political values by the members of the subculture itself. The arbitrary appropriation of modern devices of today’s consumer culture in addition to the ones typical of its "ancestor" in Neo-fascism is not just limited to fashion, examples of modern culture products that were not born with this political affiliation but were used by neo-fascists to frame their values and the adherence of its affiliates to them were for example Tolkien's novels, which led to the "Campi Hobbit" (Hobbit Camps) experience: real political camps where space was given to topics often overlooked in typical political institutions, with right wing music groups , visual artists, radio podcasts performances and social issues discussions about topics such as young people’s unemployment together with paramilitary activities being carried out. Another very famous example is the politicization of football, with the Ultras groups often affiliated with certain ideologies. The majority of ultras groups in fact present small "bands" within them that are openly neo- fascist or at least far-right extremists, with groups such as Hellas Verona's "Brigate Gialloblu" or Juventus' "Vikings" having an infamous record of violence episodes, which are not related to the sport nor their supported teams' ideals.


Parasitism Football Culture/ Hooligans Brand abuse Thor Steinar (Opposite)

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