Archive:Far-right subcultures

Modern forms of far-right subcultures and lifestyles

Far-right subcultures and lifestyles

Far-right subcultures and lifestyles in Italy

Italy offers a good sight on the different approaches at Cultural Subversion that the Far Right culture has been using throughout the years. During the regime the Fascist Party heavily influenced fashion in the pursuit for autarchy and the importance of aesthetics and symbolism: clothes had to be produced in Italy and had to reflect the values of the Italian people. Pieces of clothing such as the black shirts became associated with the dreaded Volunteer Militia for the Safety of the Nation and even to the regime itself. Nowadays the neo-fascists' still care a great deal about clothing, but with different approaches. Symbols and clothes like the Celtic Cross and the black clothing are still present and associated to the new filo-fascists political parties and movements, but, similarly to the neo-nazism ' case, there has also been a growing interest in "trendiness" and fashion, with new clothing brands that offer casual and formal clothing more in line with today's consumerist culture. This has led to three different types of brands usage by the neo-fascist subculture that still cares a big deal about clothing as a way to show their political affiliation, but now it’s important to be trendy as well: - the use of brands that are not openly using symbols of fascism but that are thought to be targeting neo-fascist consumers in light of their choices in advertising and partnerships, with the choice of testimonials, models, settings and even copy material that recalls the neo-fascist archetypical man. For example Pivert. - the use of brands that while denying any political involvement (the apology of fascism in Italy is a felony officially) heavily rely on the fascist's regime icons, using symbols, mottos and images without using the name of the party while still making clear what is their political affiliation. An example is the decimaofficialstore. - the use of brands that are arbitrarily given a power of identification with their political values by the members of the subculture itself. The arbitrary appropriation of modern devices of today’s consumer culture in addition to the ones typical of its "ancestor" in Neo-fascism is not just limited to fashion, examples of modern culture products that were not born with this political affiliation but were used by neo-fascists to frame their values and the adherence of its affiliates to them were for example Tolkien's novels, which led to the "Campi Hobbit" (Hobbit Camps) experience: real political camps where space was given to topics often overlooked in typical political institutions, with right wing music groups , visual artists, radio podcasts performances and social issues discussions about topics such as young people’s unemployment together with paramilitary activities being carried out. Another very famous example is the politicization of football, with the Ultras groups often affiliated with certain ideologies. The majority of ultras groups in fact present small "bands" within them that are openly neo- fascist or at least far-right extremists, with groups such as Hellas Verona's "Brigate Gialloblu" or Juventus' "Vikings" having an infamous record of violence episodes, which are not related to the sport nor their supported teams' ideals.

Far-right subcultures and lifestyles in USA

Alt RIght

Culture of the American Alt-Right. The political movement of the American Alternate Right is a political movement that has gained significant prominence in the building up and consequent election on Donald Trump in the 2016 US election. The ideology of the movement holds minimal consideration for the the legal and governing factors of government, with the key issue for supporters being the current racial and cultural shifts within the country, and a desire to maintain a sense of nationalism and preservation of a white-american dominance, maintaining the perceived traditions and norms that made ‘made America great’.

Alt-Right Characterisation The typical alt-right supporter is of white-caucasian US citizen, most likely of a family lineage without recent immigration to the USA. While there are numerous recorded cases of anti-semitic and anti-muslim behaviour and supporters to be of predominantly Christian background, personal religious disposition does not prove to be of great importance beyond those which are discriminated against.

Adoption of Neo-Fascist/ Nazi symbolism SInce Donald Trump’s victory in November 2016, the exposure and symbolism associated with the alt-right has become more distinct. In in mid-November 2016 at an alt-right conference attended by approximately 200 people in Washington, D.C., audience members cheered and made the Nazi salute when he said, "Hail Trump, hail our people, hail victory!". The parallel theme of culture purity combined with the totalitarian and ominous connotations associated with Nazi history provide an aesthetic appealing to the themes and ideas of the alt-right. Due to the highly superficial nature of the group, understanding of the key concepts of behind these other far right political movements is secondary to the imagery and visual culture associated with them.

Far-right subcultures and brands

Brand creation around far-right ideology

History of Far-right Subcultures and lifestyles

Nazi/ Neo-Nazi Fascism American Alt-Right

Modern forms of far-right Subcultures and lifestyles

There two forms to be identified within far-right subcultures: Subcultures that are created around the nationalist ideology and subcultural parasitism, which means the bringing far-right ideology in an already existing subculture.

Far-right youth subcultures and lifestyles

- NSBA or Autonome Nationalist_Innen
- Identitäre Bewegung
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Far-right subcultures Lifestyle Skinheads Nipster

Parasitism Football Culture/ Hooligans Brand abuse Thor Steinar (Opposite)

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