Daydream (company): Difference between revisions
Nominated for deletion; see Wikipedia:Articles for deletion/Daydream (company). |
m 48 revisions imported: Import with full history |
(No difference)
| |
Revision as of 16:54, 2 October 2026
| This article is being considered for deletion in accordance with Wikipedia's deletion policy. Please share your thoughts on the matter at this article's entry on the Articles for deletion page. Feel free to edit the article, but the article must not be blanked, and this notice must not be removed, until the discussion is closed. For more information, particularly on merging or moving the article during the discussion, read the Guide to deletion. |
Daydream is an American fashion-technology company that operates a conversational fashion shopping platform using artificial intelligence search. Founded in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025.[1][2]
History
Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, The Yes, to Pinterest.[3] In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss.[4][5][6][7]
In late 2024, Maria Belousova joined Daydream as Chief Technology Officer. She previously served as Chief Technology Officer at GrubHub.[2]
Products and technology
Daydream is a chat-based interface using generative AI for natural-language and image-prompted search.[8] Sources reported more than two million products from about 8,500 brands at launch.[9]
Business model
Daydream generates revenue from a commission on purchases completed with partner retailers. Daydream does not hold inventory, process payments or run advertising.[10][11]
References
- ↑ AU, FashionNetwork com (2025-06-26). "Daydream launches" (in en-AU). https://au.fashionnetwork.com/news/Daydream-launches-as-the-world-s-first-ai-fashion-shopping-agent,1743860.html.
- ↑ 2.0 2.1 Mehta, Ivan (2025-06-25). "Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping" (in en-US). https://techcrunch.com/2025/06/25/julie-bornsteins-daydream-is-releasing-an-ai-powered-chatbot-for-fashion-related-shopping/.
- ↑ Rey, Jason Del. "E-commerce powerhouse Julie Bornstein unveils Daydream—an AI-powered fashion shopping agent that's 25 years in the making" (in en). https://fortune.com/2025/06/25/daydream-fashion-ai-shopping-agent-marketplace-julie-bornstein/.
- ↑ Mehta, Ivan (2024-06-20). "Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce" (in en-US). https://techcrunch.com/2024/06/20/former-stitch-fix-coo-julie-bornstein-secures-50m-to-build-a-new-age-e-commerce-search-engine/.
- ↑ "How This Second-Time Founder Raised $50 Million for Her AI Startup in 2 Months" (in en). Inc.com. https://www.inc.com/mattea-vecera/how-this-second-time-founder-raised-50m-for-her-ai-startup-in-two-months.html.
- ↑ "Retail tech startup Daydream raises $50 million seed round". 21 June 2024. https://www.bizjournals.com/seattle/news/2024/06/21/daydream-retail-tech-startup-kirkland-seed-round.html.
- ↑ Garfinkle, Allie. "AI and Web3 led May's new unicorn pack" (in en). https://fortune.com/2024/06/21/six-new-unicorns-were-made-in-may-crunchbase-data-says/.
- ↑ "AI Shopping Platform Daydream Launches in the US" (in en). 2025-06-25. https://www.businessoffashion.com/news/technology/ai-shopping-platform-daydream-launches-in-the-us/.
- ↑ Milnes, Hilary (2025-06-25). "Is Daydream's AI Platform the Answer to Fashion's Discovery Problem?" (in en-US). https://www.vogue.com/article/is-daydreams-ai-platform-the-answer-to-fashions-discovery-problem.
- ↑ Chin, Kimberly (2024-06-24). "Daydream aims to power e-commerce search and discovery with AI" (in en). https://www.axios.com/pro/retail-deals/2024/06/24/daydream-raises-50m-seed-ai-ecommerce-search.
- ↑ "How Female Founders Are Courting Investors in a Tough Climate" (in en). 2025-03-27. https://www.businessoffashion.com/articles/workplace-talent/female-founders-vc-investors-fashion-beauty/.