PIXELearning Ltd

About

PIXELearning is an ASTD ASTD award winning learning technologies company specialising in the production of Serious Games for business and education development. The company is based in Coventry, UK at the Serious Games Institute, and was founded by Kevin Corti and Suraj Rana in 2002. Both attended Coventry University where Kevin found their enthusiasm for computer games leading them into the eLearning world of Serious Games.

PIXELearning has bought a large array of products to the market that deliver business development and business education to individuals, business owners and students who are looking to learn how to set up and run a business, learn new marketing techniques or brush up on their finance skills.

Technology

LearningBeans® is a game-based learning platform. This flash, flex and ASP.net platform allows PIXELearning to create business simulations, role play and scenario based serious games effectively.

Serious Games for Education and Business

The Business Game has been known to be used in numerous ways, as this serious game has been aligned to the National Strategy for Enterprise Education for GCSE Business Studies and the IT Diploma, lessons have been planned around the simulation allowing reinforced learning and the opportunity to learn new business concepts in a safe experiential environment.

Community centres, YMCAs and small business start-ups have taken full advantage of The Enterprise Game as learning is more thorough, learners become more aware of how different silos affect each other and the effect on the overall commercial success.

Success might be flowing but are the finances? Teaching the processes in finance to students allows those who want to go into this field, gather an understanding of the role and requirements.

Some businesses can’t afford to hire specific finance personnel and opt to do it themselves. It is for this reason that The Finance Game was created.

A Serious Community

A number of PIXELearning employees have taken a large interest in the serious games community, with Kevin Corti being the most active and setting up Serious Games People on LinkedIn.

Below is a list of notable presentations, conferences, awards, and papers.

Presentations and Conferences

2009

• Kevin Corti presented at SEIGE on Corporate Learning Games
• Helen Routledge presented at evirtuoses in Lille with Comcast University on how serious games can help to facilitate to the role play process for call centre staff.

2008

• Kevin Corti co-presented at the Serious Virtual Worlds conference in London
• Kevin Corti presented at the The elearning Guild
• Richard Smith presented at Demofest, Devlearn
• Kevin Corti presented at Dev Learn
• Helen Routledge Presented at Visual Forum, on Serious Games and Simulations Sweden
• Helen Routeledge presented at Wolce

2007

• Kevin Corti presented at the ETSA conference
• Kevin Corti presented at the Serious Virtual Worlds (Coventry)
• Kevin Corti presented at the Serious Games Workshops, Skövde, Sweden
• Kevin Corti presented at the Apply Serious Games 2007 event, London.

2006

• Kevin Corti presented at the Serious Games Summit Europe in Lyon
• Kevin Corti presented at the e.Learning Age Magazine / E-Learning Network event in London
• Kevin Corti presented at the International Serious Games Event
• Kevin Corti presented at the “Tomorrow's World"

2004

• Kevin Corti presented at The Serious Games Summit at GDC

Awards

• Most Engaging & Popular Educational Game (2009) - runner up: The Business Game ASG Awards

• Best use of new technology for elearning (2008) DevLearn demofest: Our Worlds of Makrini DevLearn 08

• ASTD Excellence in Practice Award (2007): Audit training simulation for big 4 accountancy firm ASTD

Partners

• Act3gaming
• Realityworks
• Global Lead
• The Consulting Consortium
• Edexcel

Notable Clients

• 3m
• Coca Cola
• Comcast
• FifthThirdBank
• HP
• KPMG
• Pricewaterhousecoopers
• Proton
• Scottish Enterprise
• Shell

Affiliations

• Advantage Creative Fund (ACF)
• AWM Innovative Actions
• AWM Innovative Networks
• British Learning Association
• businessdynamics
• Coventry University & Coventry University Enterprises Ltd (CUE)
• Coventry & Warwickshire Chamber of Commerce
• The Enterprise Fellowship Scheme (EFS)
• European Innovation
• HSBC
• The Interactive and Game Industry Network (IMAGIN)
• LearningLab
• The North American Simulation and Gaming Association (NASAGA)
• The Matchett Group
• The V-Biz Consultancy
• The University of Warwick Science Park (UWSP)
• UK Trade & Investment
• Warwick Manufacturing Group (WMG)

References

• Kevin Corti on eLearning (2006): Serious Games Source
• PIXELearning featured in The Economist: Getting Serious
• Politics.co.uk Edexcel Enterprise week launch for GCSE computer game
• e.learning Age magazine produced a 3 page article entitled: “Making e-learning more fun” which quoted Kevin Corti extensively.
• The British Learning Association ‘Connect’ magazine did a 2 page story entitled: “Simulated reality and realistic expectations” which featured references to our Enterprise Game product.

Papers

• Computer Games and Gaming Metaphors as Effective Tools for Learning

• Serious Games: Games That Educate, Train, and Inform' by David R. Michael, Sandra L. Chen.

• Justifying games for learning