The Web Economy/Branding Philosophy: Difference between revisions
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*Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand promise and image. | *Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand promise and image. | ||
*Brands take a long time to build, at least 5 years. | *Brands take a long time to build, at least 5 years. | ||
* | *Branding can be the most expensive part or value of a product. | ||
*In cyberspace a brand can be easily displace due to low barrier of entry. | *In cyberspace a brand can be easily displace due to low barrier of entry. | ||
Revision as of 13:22, 23 October 2008
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Resource type: this resource is a course. |
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Educational level: this is a tertiary (university) resource. |
Branding Philosophy
This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.
Topics
- Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand promise and image.
- Brands take a long time to build, at least 5 years.
- Branding can be the most expensive part or value of a product.
- In cyberspace a brand can be easily displace due to low barrier of entry.
Assignment Tasks
- What is the most expensive brand in the world and why?
- How does software companies brand itself before the web? In the web?
- How does new software fight against established brands?
Activities
- Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
- Create or edit sub-pages of course materials within wikiversity.
- Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
Links to Student Notes
(Provided by Students - subject to edit ranking by tutor)
Notable Links to Resources
(Provided by Students - subject to edit ranking by tutor)
Sub-Pages
(Done in wikiversity as course material by the students under the guidance of the tutor)