The Web Economy/Branding Philosophy: Difference between revisions
wikademia>Red1 m →Topics |
wikademia>Red1 |
||
| Line 7: | Line 7: | ||
=Topics= | =Topics= | ||
*Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise. | *Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise<ref>http://en.wikipedia.org/wiki/Product_positioning</ref>. | ||
*Brands take a long time to build, | *Brands take a long time to build, expect 5 years<ref>http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm</ref>. | ||
*Branding can be the most expensive part or value of a product. | *Branding can be the most expensive part or value of a product. | ||
*In cyberspace a brand can be easily displace due to low barrier of entry. | *In cyberspace a brand can be easily displace due to low barrier of entry. | ||
== | ==Discussion== | ||
*What is the most expensive brand in the world and why? | *What is the most expensive brand in the world and why<ref>http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html</ref>? | ||
*How does software companies brand itself before the web? In the web? | *How does software companies brand itself before the web? In the web? | ||
*How does new software fight against established brands? | *How does new software fight against established brands? | ||
*What do you think about Europe branding Open Source?<ref>http://blogs.zdnet.com/open-source/?p=2649</ref> | |||
==Activities== | ==Activities== | ||
| Line 21: | Line 22: | ||
*Create or edit sub-pages of course materials within wikiversity. | *Create or edit sub-pages of course materials within wikiversity. | ||
*Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings. | *Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings. | ||
==References== | |||
<references/> | |||
=Links to Student Notes= | =Links to Student Notes= | ||
Revision as of 12:02, 25 October 2008
|
Resource type: this resource is a course. |
|
Educational level: this is a tertiary (university) resource. |
Branding Philosophy
This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.
Topics
- Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise[1].
- Brands take a long time to build, expect 5 years[2].
- Branding can be the most expensive part or value of a product.
- In cyberspace a brand can be easily displace due to low barrier of entry.
Discussion
- What is the most expensive brand in the world and why[3]?
- How does software companies brand itself before the web? In the web?
- How does new software fight against established brands?
- What do you think about Europe branding Open Source?[4]
Activities
- Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
- Create or edit sub-pages of course materials within wikiversity.
- Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
References
Links to Student Notes
(Provided by Students - subject to edit ranking by tutor)
Notable Links to Resources
(Provided by Students - subject to edit ranking by tutor)
Sub-Pages
(Done in wikiversity as course material by the students under the guidance of the tutor)