Archive:Social impact theory: Difference between revisions
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== Social Impact Theory == | == Social Impact Theory == | ||
[[Social impact theory]]-a thoery that states the likelihood that you will respond to social influence depending upon three variables: | [[Social impact theory]]-a thoery that states the likelihood that you will respond to social influence depending upon three variables: | ||
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== | == Introduction == | ||
The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures. | The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures. | ||
<br />As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group. | <br />As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group. | ||
== History == | == History == | ||
[ | [[Bibb Latane]], an accomplished professor at the university of North Carolina at Chapel Hill, published the social impact theory in 1981. | ||
Revision as of 01:17, 9 May 2007
Social Impact Theory
Social impact theory-a thoery that states the likelihood that you will respond to social influence depending upon three variables:
1. Strength: How important the influncing group is to you.
2. Immediacy: How close the group is to you (whether in space or time) during the attempt to influence you.
3. Number: How many people are in the group.
Introduction
The social impact theory predicts that as strength and immediacy increase within a group comformity will also increase. The more improtant a group is and the more one is in its presence the more likely it is for one to conform to the groups normative pressures.
As the size of a group increases a single person has less of an effect. Thus, if one feels pressure from a group to conform, adding another person to the minority makes a much greater difference to a small group as opposed to a large group.
History
Bibb Latane, an accomplished professor at the university of North Carolina at Chapel Hill, published the social impact theory in 1981.