Ignition Consulting Group: Difference between revisions
wikademia>ThaddeusB Nominated for deletion; see Wikipedia:Articles for deletion/Ignition Consulting Group. (TW) |
wikademia>Wikademia m 9 revisions |
(No difference)
| |
Revision as of 18:41, 23 May 2009
Ignition Consulting Group is a consultancy focused on working with firms in the creative services industry. This includes companies as advertising agencies, design firms, public relations firms, and digital marketing firms. The consultancy is led by Tim Williams, a former advertising agency CEO[1], who is author of the book Take a Stand for Your Brand[2]. Ignition’s work in helping to reinvent the business model of the advertising agency has been cited in U.S., Canadian, European, and Japanese business publications[3].
Ignition led a national research study in 2007 on behalf of the American Association of Advertising Agencies and the Association of National Advertisers on the topic of how advertising agencies and their agencies define the concept of “value.”[4] The firm has published a summary of these findings, plus other research and opinions, in a quarterly digital magazine Creating Value[5].
Ignition has been cited as a leading advocate of the concept of value-based compensation for professional service firms and has been called upon by major trade and business organizations to present the principles and practices of value pricing[6].
Online Presences
Ignition Consulting Group established an online presence in 1998 with its first website. In 2007 the firm developed the blog Propulsion, which attracts page views from advertising and marketing professionals around the world[7].
References
- ↑ AdNews, “We Have Ignition,” October 1998
- ↑ Take a Stand For Your Brand: Building a Great Agency Brand From the Inside Out, Chicago, Copy Workshop, 2001
- ↑ Advertising Age “Fed-up agencies quit punching the clock,” January 22, 2007 / National Post (Toronto) May 26, 2005 / “Practicing what you preach,” Admap (London) December 2004/ Annuncios (Madrid, Spain), No. 1276, March 23, 2009
- ↑ Major findings of this study summarized in The Future Is Now: New Possibilities for Value-Based Relationships, The Advertiser, October 2007
- ↑ Issue 3, Creating Value, Ignition Consulting Group, 3rd Quarter 2007
- ↑ The U.K.-based Institute of Practitioners of Advertising invited Ignition’s Tim Williams to contribute the article Promoting the Value of Agencies, IPA Newsletter, August 2007. Williams’ argument for value pricing has been taken to other European audiences as articulated in the March 27, 2009 issue of newspaper Negocios (Madrid Spain) / Nikkei News (Tokyo) December 5, 2007
- ↑ As reported by Google Analytics data.