Consumer Behavior in Travel and Tourism

This group project is being developed for HTM3121 - a level 3 subject at the School of Hotel & Tourism Management at The Hong Kong Polytechnic University

Guidelines

• Try and get familiar with how to add content or edit the wiki for your team project.
• If you delete anything by mistake remember you can quickly go back to the previous version.
• Sign up for the 'watchlist' at the top or foot of your project page so you are informed of any updates by your team and keep track of progress.

REMEMBER

• Everything you write in your Group Wiki must be your own work, do not cut and paste anything from the Internet.
• Your Wiki Project will be available for others to read and use (including the next class of HTM3121)
• You can use Turnitin to ensure your project is your original work and is not plagiarised or copied from anywhere.
• If your Group project is found to be plagiarised or copied from the Internet, your team will be penalized and lose marks. So please ensure that none of your team members produces any 'copied' work.

SUGGESTED TABLE OF CONTENT FOR THE PROJECT REPORT

You need to covert your Wiki Project into a printed report for submission. The report should be type-written in 12-point font and 1.5 line-spaced. It should not exceed 20 pages (approximately 5,000 words). The report should be properly referenced by using APA format. You should include a cover page indicating the name and student ID number of all group members, date of your presentation, and the title of your project. The report should be numbered. Your report should be printed and stapled on the top left corner with the cover page on top. If you choose to bind the report, please use ring-binding on the left hand side of the document. Please DO NOT put your report into clear plastic folder.

The following are the suggested content and organization for your report:

1)Executive summary: This is a one-page document summarizing the study, the theories being applied, and a highlight of the important findings. [THIS NEEDS TO BE DISTRIBUTED TO OTHER STUDENTS AND YOUR TUTOR DURING THE DAY OF YOUR PRESENTATION. PLEASE MAKE ENOUGH COPIES FOR DISTRIBUTION.]

2)Introduction: This section provides background information about the project and specifically describes the objectives of the study.

3)Theoretical background: This section presents the theoretical background of your study by summarizing results previous studies on the particular topic understudy. What are the similarities and differences of the results of those studies? How are they related to your study?

4)Methodology: This section describes how the study was being conducted and what was being studied. This may include information about the research approach adopted, population and sample of your study, instrument you used to collect the data, data collection method, and the data analysis methods. Limitation of the study should also be acknowledged.

5)Findings: This section will allow you to present the results of your study. You can make use of tables, charts, and diagrams, etc. to illustrate the results.

6)Discussion and conclusions: Based on the findings of your study, discuss their relationships with similar previous studies and the managerial implications. Provide recommendations for marketers and managers. Make sure the recommendations are relevant and supported by the results of your study.

7)Reference: Provide the list of references you have used in this study.

8)Appendix: This section includes relevant supporting material such as questionnaire you used in the study, photographs of the location of your study, etc., newspaper cuttings related to the topic of study, etc.

Working with your team

From PolyU Learn to Learn Guidelines [1]

1. Set ground rules

Examples:

• Be on time in each meeting
• All members share in team work
• Offer suggestions rather than criticisms

It is important that the group members agreed on the following:

• What ground rules are necessary?
• Why ground rules are important?
• When ground rules are applied?
• How ground rules are carried out?

2. Defining responsibilities

Examples:

• The leader has to make sure that ground rules are enforced
• The recorder has to record ideas in discussions

Assignment of responsibilities should be based on skills and expertise of members

3. Managing process

Examples:

• How well is each group member doing his/her role?
• How well is the interpersonal relationship?
• How well is the group working together as a whole?

You will find it very helpful to review the group process regularly, e.g. every two week or every month

All group members should participate in the review

/Peer assessment/

Why are we asking you to do your own assessment?

• To deepen your learning experiences by helping you to evaluate and assess your own work and the work of others
• To give you a deeper understanding of SHTM assessment processes, in particular Criterion-Referenced Assessment
• To help you become a more independent learner by developing the skills of reflection, evaluation, review and assessment
• To help you develop Management skills, as evaluation and assessment are an important part of the manager's skillset
• To help you gain much more feedback than would otherwise be possible from just your class tutor.

In many disciplines, student numbers have grown, and with large class sizes tutors are hard-pressed to maintain the quality and quantity of feedback which they once used to give to students about their tutor-assessed work. While feedback from fellow-students may not be as authoritative as from an expert tutor, there is much to be gained by having a lot more feedback. When a large amount of peer feedback is combined with a restricted amount of tutor feedback, students can benefit from both quality and quantity.

HOW SHOULD YOU PEER-ASSESS OTHERS?

Here are the assessment criteria:

A. Assessment of project by tutorial group and by tutor

Your tutorial group and tutor will assess your project using the following criteria:

• Very well-organized - with a clear structure, headings, logical arrangement and cohesive.
• Extensively covering the issues, and a thorough discussion of the issues
• You should apply the concepts successfully in solving a real-work problem and try and use examples to illustrate your arguments and ideas.
• Your conclusions or recommendation should be very clear and well-supported by factual arguments.

B. Assessment by team members of individual members’ contributions

You will assess your team members using the following criteria:

• How well your team members initiated tasks and produced new ideas
• How well your Team members helped other team members when asked, listened to others’ ideas, checked with others and offered help if needed.
• How well your team members were prepared to work, met deadlines for tasks, and worked hard.
• How well your Team member was willing to make up for work others didn’t do and to spend extra time to complete the project.

YOU NEED TO SUBMIT YOUR PEER ASSESSMENT REPORT TOGETHER WITH YOUR WRITTEN REPORT. PLEASE REFER TO YOUR SCHEME OF WORK FOR THE ASSESSMENT FORM.