Website content writer: Difference between revisions
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== Online writers vs. conventional writers == | == Online writers vs. conventional writers == | ||
Writing online is very different from composing /constructing content for printed materials, since surfers tend to scan instead of read in the [[internet]]. Skipping what they think is unnecessary [[information]] and hunting for what they really want. It's estimated that 79% of users scan web content. It is also said that it takes 25% more time to scan content online compared to print content.<ref | Writing online is very different from composing /constructing content for printed materials, since surfers tend to scan instead of read in the [[internet]]. Skipping what they think is unnecessary [[information]] and hunting for what they really want. It's estimated that 79% of users scan web content. It is also said that it takes 25% more time to scan content online compared to print content.<ref>[http://www.sun.com/980713/webwriting/index.html]</ref> | ||
Content writers must have the skills to not only insert paragraphs and headlines with keywords for [[Search Engine Optimization]] purposes, but also to make sure their composition makes sense so they will be able to tap their [[target market]]. Search engine optimization, also referred to as SEO, is a technique that requires research and practice. Many professional copywriters focus solely on SEO since it can be complex and is ever-changing. It must be understood that it takes more than keywords on a Web page to increase a site's rank within a search engine. There are many other factors including inbound and outbound links, quality of traffic, and more.[http://blogoscoped.com/archive/2007-01-07-n13.html | Content writers must have the skills to not only insert paragraphs and headlines with keywords for [[Search Engine Optimization]] purposes, but also to make sure their composition makes sense so they will be able to tap their [[target market]]. Search engine optimization, also referred to as SEO, is a technique that requires research and practice. Many professional copywriters focus solely on SEO since it can be complex and is ever-changing. It must be understood that it takes more than keywords on a Web page to increase a site's rank within a search engine. There are many other factors including inbound and outbound links, quality of traffic, and more.<ref>[http://blogoscoped.com/archive/2007-01-07-n13.html]</ref> | ||
Blog writing is another form of online writing that differs from traditional print articles. A [[blog]], or a web log, can range in style and topic, but is usually written informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically. Two popular mainstream blogs include the likes of the Huffington Post and Pop Sugar. | Blog writing is another form of online writing that differs from traditional print articles. A [[blog]], or a web log, can range in style and topic, but is usually written informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically. Two popular mainstream blogs include the likes of the Huffington Post and Pop Sugar. | ||
Revision as of 02:41, 16 August 2009
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A website content writer is a person who specializes in providing relevant text content to websites. Their expertise lies in adapting themselves to whatever particular website demands of them to compose. Most of their work centers on marketing particular product or service that sites are selling or endorsing.
Functions of content writers
There is a growing demand for content writers in the net because good content often translates into revenues for online businesses. Online entrepreneurs/owners depend on these writers for two major issues:
- Content that would entice and engage visitors, so they stay browsing in the owner’s website. This operates on the premise that visitors who stay longer surfing a particular site [which offer some sort of product/service] will eventually become clients/ customers.
- Content that is keyword smart, meaning composition must contain relevant keywords/phrases [typed by users for searching] associated with the actual site for better Search Engine indexing and ranking.
Additionally to these are user readability, usability, together with being up-to-date so that the company represented in the site conveys a sense of awareness on what is current and new to the industry in which they are operating.
Online writers vs. conventional writers
Writing online is very different from composing /constructing content for printed materials, since surfers tend to scan instead of read in the internet. Skipping what they think is unnecessary information and hunting for what they really want. It's estimated that 79% of users scan web content. It is also said that it takes 25% more time to scan content online compared to print content.[1]
Content writers must have the skills to not only insert paragraphs and headlines with keywords for Search Engine Optimization purposes, but also to make sure their composition makes sense so they will be able to tap their target market. Search engine optimization, also referred to as SEO, is a technique that requires research and practice. Many professional copywriters focus solely on SEO since it can be complex and is ever-changing. It must be understood that it takes more than keywords on a Web page to increase a site's rank within a search engine. There are many other factors including inbound and outbound links, quality of traffic, and more.[2]
Blog writing is another form of online writing that differs from traditional print articles. A blog, or a web log, can range in style and topic, but is usually written informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically. Two popular mainstream blogs include the likes of the Huffington Post and Pop Sugar.
Writers for hire
In today’s world where an Internet presence is often critical to business survival, there are a variety of content writers out there that offer every company owner a chance to upgrade their sites. From freelancers to those who professionally engage in this kind of service, the net is filled with services offering this kind of expertise. Online writers need to conceptualize an idea in terms of the demands of search engine and as per the requirements of clients.
Hiring the right content writer
Since website content writers in the net are numerous, one must take into consideration several criteria in hiring the person for the job. This includes:
- Relevant experiences in website content writing
- Very good writing skills
- Savvy research skills
- Flexibility adaptability and availability
There are many IT companies that offer professional website content writing services. It is important that business owners find the writer that suit their company and personal style.
Content writing and off shore staffing
Website content writing service is one of the most productive services being outsourced nowadays. Web owners are finding it more and more profitable to hire off shore staff that professionally update their sites. Advantages include highly skilled professionals pre-screened to suit the client’s needs at cost effective and efficient terms.