Yogi Tea: Difference between revisions
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Revision as of 06:11, 25 September 2009
| Yogi Tea | |
| Type | Private |
|---|---|
| Founded | 1984 |
| Headquarters | Eugene, Oregon |
| Industry | Beverage |
| Products | Tea |
| Employees | 300 |
| Website | Yogi Tea |
Yogi Tea creates and manufactures a wide variety of premium teas, including green, herbal, black and red tea. Yogi Tea is part of Golden Temple of Oregon, LLC, which also manufactures Peace Cereal, Sweet Home Farm, and Golden Temple bulk granola. Golden Temple employs about 300 people in the United States and Europe, with offices in Eugene and Portland, Oregon, and in Hamburg, Germany.
History
Yogi Bhajan, an Indian spiritual teacher who brought the Sikh religion to the West, began teaching Kundalini Yoga in America in 1969. After each yoga class, he served a special spice tea to his students, which they affectionately named "Yogi Tea". The tea was a blend of five traditional Ayurvedic spices: cardamom seed, cinnamon bark, clove bud, ginger root and black pepper. Ayurvedic medicine holds that this combination of spices has unique, healthful properties, so they are still included in many current Yogi Tea formulas.
In the 1970s, students of Yogi Bhajan opened Golden Temple Vegetarian Restaurants in the United States, Canada and Europe. Through these restaurants, the first batches of Yogi Tea were sold to the public, and by 1984, the Yogi Tea Company was born. Over the next couple of years, the business grew to nationwide distribution, with three flavors of finely ground spices packaged in teabags. Then in 1988, Yogi Tea’s team of herbalists expanded the line to include a number of formulas developed to address specific health needs.