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{{Short description|Argentine franchising consultancy}}
{{Short description|Argentine franchising consultancy}}
{{Use dmy dates|date=May 2026}}
{{Use dmy dates|date=May 2026}}


{{Infobox company
{{Infobox company
| name = Franchising Company
| name = Franchising Company S.R.L.
| type = [[Sociedad de responsabilidad limitada]]
| industry = [[Franchising]], [[consulting]], [[brand licensing]]
| industry = [[Franchising]], [[consulting]], [[brand licensing]]
| founded = Early 2000s
| founded = {{start date and age|2010|06|29|df=yes}}
| founder = Marcelo Schijman and Fabián Slisaransky
| hq_location = Palermo Soho
| hq_location = Palermo Soho
| hq_location_city = [[Buenos Aires]]
| hq_location_city = [[Buenos Aires]]
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}}
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'''Franchising Company SRL''' is an Argentine [[limited liability company]] and consultancy based in [[Buenos Aires]]. It works in the development, commercialization and legal structuring of [[franchising|franchises]] and brand licences.<ref name="GAF-profile">{{cite web |url=https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/ |title=Franchising Company {{!}} Desarrollo de Franquicias |website=Guía Argentina de Franquicias |language=es |access-date=3 May 2026}}</ref><ref name="InfoArgentum">{{cite news |url=https://infoargentum.com/empresas-destacadas/franchising-company.html |title=Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo |work=Info Argentum |date=27 April 2026 |language=es |access-date=3 May 2026}}</ref>
'''Franchising Company S.R.L.''' is an Argentine consultancy based in [[Buenos Aires]] that works in the development, commercialization and legal structuring of [[franchising|franchises]] and brand licences.<ref name="GAF-profile">{{cite web |url=https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/ |title=Franchising Company {{!}} Desarrollo de Franquicias |website=Guía Argentina de Franquicias |language=es |access-date=3 May 2026}}</ref><ref name="Official">{{cite web |url=https://www.franchising-company.com/ |title=Franchising Company SRL - Desarrollo de franquicias en Argentina |website=Franchising Company |language=es |access-date=3 May 2026}}</ref> The company operates within the Argentine franchise market, a sector described by the [[International Trade Administration]] of the United States Department of Commerce as part of the country's retail and services landscape.<ref name="ITA">{{cite web |url=https://www.trade.gov/market-intelligence/argentina-franchising |title=Argentina Franchising |website=International Trade Administration |publisher=U.S. Department of Commerce |date=20 November 2025 |language=en |access-date=3 May 2026}}</ref>


== History ==
== History ==


Franchising Company was founded in Buenos Aires in the early 2000s.<ref name="InfoArgentum" /> The firm focused on structuring business models for expansion through franchising.<ref name="InfoArgentum" />
The corporate registration of Franchising Company S.R.L. was published in the ''Boletín Oficial de la República Argentina'' on 8 July 2010. The notice stated that the company had been constituted by public deed on 29 June 2010 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.<ref name="BORA">{{cite web |url=https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780 |title=FRANCHISING COMPANY S.R.L. - 08/07/2010 |website=Dateas |publisher=Boletín Oficial de la República Argentina |date=8 July 2010 |language=es |access-date=3 May 2026}}</ref>


By the mid-2020s, the consultancy had more than two decades of activity and had developed more than 400 brands as franchises or licences.<ref name="GAF-profile" /><ref name="Official">{{cite web |url=https://www.franchising-company.com/ |title=Franchising Company SRL - Desarrollo de franquicias en Argentina |website=Franchising Company |language=es |access-date=3 May 2026}}</ref> Brands listed in connection with its work include Lucciano's, The Coffee Store, [[Quiksilver]], Montagne Outdoors, Arredo, Colombraro, El Puente Lácteos, Portsaid, Desiderata, [[Everlast (brand)|Everlast]], La Dolfina, [[Carter's]], Guolis Alfajores, Mi Gusto Empanadas, Lidherma and UP Hoteles.<ref name="GAF-profile" /><ref name="InfoArgentum" />
Industry profiles identify Marcelo Schijman and Fabián Slisaransky as directors of the consultancy.<ref name="GAF-profile" /> The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.<ref name="Official" />


Its directors have produced multiple journalistic pieces educating about the conditions of the franchise market, including the criteria for franchising a business model and the entry of foreign brands into Argentina—in ''[[El Cronista]]''<ref name="Cronista">{{cite news |url=https://www.cronista.com/pymes/decidirse-a-franquiciar/ |title=Decidirse a franquiciar |work=El Cronista |date=18 April 2013 |language=es |access-date=3 May 2026}}</ref> and ''[[Forbes]] Argentina''.<ref name="ForbesForeign">{{cite news |url=https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-argentina-cuales-son-cuando-llegarian-n69525 |title=Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían |work=Forbes Argentina |date=24 March 2025 |language=es |access-date=3 May 2026}}</ref><ref name="ForbesConsolidation">{{cite news |url=https://www.forbesargentina.com/negocios/el-sistema-franquicias-apuesta-consolidacion-preven-4000-nuevos-locales-desembarco-200-marcas-2026-n83850 |title=El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026 |work=Forbes Argentina |date=25 December 2025 |language=es |access-date=3 May 2026}}</ref><ref name="Forbes2026">{{cite news |url=https://www.forbesargentina.com/negocios/inversion-o-puesto-trabajo-doble-efecto-refugio-franquicias-ano-reconfiguracion-n87987 |title=¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración |work=Forbes Argentina |date=20 March 2026 |language=es |access-date=3 May 2026}}</ref>
By the mid-2020s, sector profiles described Franchising Company as a consultancy with more than two decades of activity and hundreds of brands developed as franchises or licences.<ref name="GAF-profile" /><ref name="InfoArgentum">{{cite news |url=https://infoargentum.com/empresas-destacadas/franchising-company.html |title=Franchising Company SRL: 25 años convirtiendo negocios en franquicias |work=Info Argentum |date=27 April 2026 |language=es |access-date=3 May 2026}}</ref> The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, [[Quiksilver]], Reef, Montagne and Portsaid.<ref name="Official" />


== Activity ==
== Activity ==


Franchising Company advises companies seeking to expand through franchises.<ref name="InfoNegocios">{{cite news |url=https://infonegocios.info/in-mi-ciudad/el-mundo-de-las-nineras-y-cuidadoras-tiene-imagotoi-una-franquicia-nacida-en-jesus-maria-que-ya-opera-en-buenos-aires-y-neuquen |title=El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén |last=Ponce |first=María Rosa |work=InfoNegocios |date=15 July 2022 |language=es |access-date=3 May 2026}}</ref> Its services include defining a business model, designing franchise formats, preparing a commercial dossier, investment projections, legal documentation and operating manuals.<ref name="Official" /><ref name="GAF-profile" />
Franchising Company advises businesses seeking to expand through franchise or licence models.<ref name="GAF-profile" /><ref name="Official" /> Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.<ref name="Official" /> The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.<ref name="Official" />


The consultancy also brokers connections between franchising brands and investors seeking to join existing networks.<ref name="GAF-profile" /><ref name="Cronista" /> The firm's stated areas of work include franchise development, franchise granting, licences, trademarks, legal services and retail marketing.<ref name="Official" />
In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.<ref name="InvestBA">{{cite web |url=https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46 |title=Talks on Foreign Trade |website=investBA |publisher=Buenos Aires City Government |date=28 October 2021 |language=en |access-date=3 May 2026}}</ref>
 
Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.<ref name="ForbesForeign">{{cite news |url=https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525 |title=Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían |work=Forbes Argentina |date=24 March 2025 |language=es |access-date=3 May 2026}}</ref><ref name="Bloomberg">{{cite news |url=https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/ |title=Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué |last=Espina |first=Mariano |work=Bloomberg Línea |date=28 January 2025 |language=es |access-date=3 May 2026}}</ref><ref name="ForbesExpansion">{{cite news |url=https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913 |title=Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos |work=Forbes Argentina |date=19 April 2025 |language=es |access-date=3 May 2026}}</ref>


== Franchising Trends ==
== Franchising Trends ==


Franchising Company organizes ''Franchising Trends'', a annual event for the Argentine franchise sector with panel discussions, awards and networking.<ref name="InfoArgentum" /> The event had reached eighteen editions by the mid-2020s.<ref name="GAF-profile" />
Franchising Company organizes ''Franchising Trends'', an event focused on the Argentine franchise sector.<ref name="GAF-profile" /><ref name="FT2024">{{cite web |url=https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/ |title=Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina |website=Franchising Company |date=26 November 2024 |language=es |access-date=3 May 2026}}</ref> The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.<ref name="GAF-profile" />


Its thirteenth edition was held on 17 November at the Lola Membrives Theatre in Buenos Aires and was hosted by Nuria González and Gustavo Tubio, journalists from [[El Trece]] and [[Todo Noticias|TN]]. The edition also included a speaker programme with businesspeople from the sector.<ref name="GAF13">{{cite web |url=https://www.gaf-franquicias.com/noticia/la-guia-argentina-de-franquicias-distinguida-en-el-franchising-trends-181 |title=La Guía Argentina de Franquicias distinguida en el Franchising Trends |website=Guía Argentina de Franquicias |language=es |access-date=3 May 2026}}</ref>
The 2024 edition was held on 26 November at Torre Macro in [[Puerto Madero]], Buenos Aires, and was presented by journalist Javier Fabracci.<ref name="FT2024" /> According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.<ref name="FT2024" />


In 2024, the eighteenth edition was held on 26 November at Torre Macro in [[Puerto Madero]], Buenos Aires, together with [[Banco Macro]], and was hosted by journalist Javier Fabracci.<ref name="FECOBA18">{{cite web |url=https://fecoba.org.ar/franchising-trends-18-edicion/ |title=Franchising Trends 18 edición |website=FECOBA |publisher=Federación de Comercio e Industria de la Ciudad de Buenos Aires |date=29 November 2024 |language=es |access-date=3 May 2026}}</ref>
In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.<ref name="Ambito2025">{{cite news |url=https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241 |title=Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas |work=Ámbito Financiero |date=3 September 2025 |language=es |access-date=3 May 2026}}</ref> The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.<ref name="Ambito2025" /><ref name="GAF2025">{{cite web |url=https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499 |title=Franchising Trends 2025: networking, premios y datos del sector |website=Guía Argentina de Franquicias |date=4 September 2025 |language=es |access-date=3 May 2026}}</ref>
 
Each edition includes an awards ceremony for franchise-sector brands. In 2025, an edition held at Banco Macro's tower recognized brands including Bagels & Bagels, [[Café Martínez]], Crosta Pizza, Lucciano's and The Coffee Store, among others.<ref name="GAF2025">{{cite web |url=https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499 |title=Franchising Trends 2025: networking, premios y datos del sector |website=Guía Argentina de Franquicias |date=4 September 2025 |language=es |access-date=3 May 2026}}</ref><ref name="Ambito2025">{{cite news |url=https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241 |title=Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas |work=Ámbito Financiero |date=3 September 2025 |language=es |access-date=3 May 2026}}</ref><ref name="GAF2025" />


== Recognition and affiliations ==
== Recognition and affiliations ==


Franchising Company received the ''Premio Mercurio'' (Mercury Prize) for marketing excellence in the small and medium-sized business consultancy category, an award associated with the Asociación Argentina de Marketing.<ref name="GAF-profile" /><ref name="InfoArgentum" /><ref name="AAM">{{cite web |url=https://aam.com.ar/ganadores.html |title=Ganadores del Premio Mercurio |website=Asociación Argentina de Marketing |language=es |access-date=3 May 2026}}</ref>
The Guía Argentina de Franquicias profile lists Franchising Company as a recipient of the Premio Mercurio for marketing excellence in the small and medium-sized business consultancy category.<ref name="GAF-profile" /> The same profile identifies the firm as a consultancy endorsed by the Asociación Argentina de Marcas y Franquicias and as a member of the Instituto Latinoamericano de la Franquicia.<ref name="GAF-profile" />
 
The company is listed by the ''Guía Argentina de Franquicias (Argentine Franchise Guide) as a consultancy endorsed by the ''Asociación Argentina de Marcas y Franquicias'' (Argentine Association of Brands and Franchises) and as a member of the ''Instituto Latinoamericano de la Franquicia'' (Latin American Franchise Institute).<ref name="GAF-profile" />


== References ==
== References ==
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[[Category:Service companies of Argentina]]
[[Category:Service companies of Argentina]]
[[Category:Franchising]]
[[Category:Franchising]]
[[Category:Companies established in the 2000s]]
[[Category:Argentine companies established in 2010]]
 
 
 
 
 
== References ==
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
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Revision as of 14:41, 3 May 2026

Template:Short description Template:Use dmy dates

Template:Infobox company

Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[3]

History

The corporate registration of Franchising Company S.R.L. was published in the Boletín Oficial de la República Argentina on 8 July 2010. The notice stated that the company had been constituted by public deed on 29 June 2010 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[4]

Industry profiles identify Marcelo Schijman and Fabián Slisaransky as directors of the consultancy.[1] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[2]

By the mid-2020s, sector profiles described Franchising Company as a consultancy with more than two decades of activity and hundreds of brands developed as franchises or licences.[1][5] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[2]

Activity

Franchising Company advises businesses seeking to expand through franchise or licence models.[1][2] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[2] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[2]

In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[6]

Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[7][8][9]

Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][10] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]

The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[10] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[10]

In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[11] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[11][12]

Recognition and affiliations

The Guía Argentina de Franquicias profile lists Franchising Company as a recipient of the Premio Mercurio for marketing excellence in the small and medium-sized business consultancy category.[1] The same profile identifies the firm as a consultancy endorsed by the Asociación Argentina de Marcas y Franquicias and as a member of the Instituto Latinoamericano de la Franquicia.[1]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Franchising Company SRL - Desarrollo de franquicias en Argentina" (in es). https://www.franchising-company.com/. 
  3. ↑ "Argentina Franchising" (in en). U.S. Department of Commerce. 20 November 2025. https://www.trade.gov/market-intelligence/argentina-franchising. 
  4. ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010" (in es). Boletín Oficial de la República Argentina. 8 July 2010. https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780. 
  5. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias" (in es). Info Argentum. 27 April 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html. 
  6. ↑ "Talks on Foreign Trade" (in en). Buenos Aires City Government. 28 October 2021. https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46. 
  7. ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían" (in es). Forbes Argentina. 24 March 2025. https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525. 
  8. ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué" (in es). Bloomberg Línea. https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/. 
  9. ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos" (in es). Forbes Argentina. 19 April 2025. https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913. 
  10. ↑ 10.0 10.1 10.2 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina" (in es). 26 November 2024. https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/. 
  11. ↑ 11.0 11.1 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas" (in es). Ámbito Financiero. 3 September 2025. https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241. 
  12. ↑ "Franchising Trends 2025: networking, premios y datos del sector" (in es). 4 September 2025. https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499.