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Tango Technology, Inc., commonly known as Tango, is an American software company that develops a digital adoption platform for documenting, guiding and automating browser-based workplace processes.[1][2] Its software records actions performed in web applications and converts them into editable step-by-step guides containing screenshots and descriptions.[3]
The company was founded in 2020 by Ken Babcock, Dan Giovacchini and Brian Shultz.[4] Tango publicly launched its browser extension in September 2021.[5] In April 2025, the company launched an artificial intelligence service for automating parts of browser-based workflows.[6]
History
Tango was founded in 2020 by Ken Babcock, Dan Giovacchini and Brian Shultz, who left Harvard Business School to develop the company. Its initial product was a browser extension that recorded users' workflows and generated step-by-step documentation with screenshots.[4][3]
Before its public launch in 2021, Tango tested the extension with pilot customers.[4][5] At the time, the product focused on employee training, particularly for customer-support and sales teams, rather than workflow automation.[1] In August 2021, after initially being financed by its founders, Tango announced a $5.7 million seed funding round led by Wing Venture Capital.[4]
Tango publicly launched its browser extension in September 2021.[5] By June 2022, the software was available as both a Chrome extension and a desktop application. That month, the company introduced Workspaces, a shared library in which teams could organize, edit and share recorded workflows and folders. Tango also announced a $14 million Series A funding round led by Tiger Global Management.[7]
In April 2025, Tango launched an artificial intelligence service that expanded the platform beyond workflow documentation to include automation of browser-based tasks.[6]
Software
Tango uses a Chrome extension to record the steps performed by a user in a web-based application. It captures individual actions and screenshots, adds action labels and generates a step-by-step guide.[2] Generated guides can be edited, shared through a link, exported as a PDF or embedded in webpages and wikis.[3][2]
Tango's "Guide Me" mode presents a generated guide as an interactive overlay within a web application while the user performs the documented task.[2] Its automation service can perform selected steps in browser-based workflows. The service accepts workflow rules written in natural language and allows individual steps to be designated for either automated or manual completion.[6]
Reception
In 2022, Tango was named a Webby Awards honoree in the Apps and Software: Productivity, Financial Services & Banking category.[8] Google also included the Tango extension in its list of favorite Chrome extensions of 2022.[9]
References
- ↑ 1.0 1.1 Mike Wheatley (August 24, 2021). "Tango gets $5.7M seed funding to automate creation of process documentation" (in en). https://siliconangle.com/2021/08/24/tango-gets-5-7m-seed-funding-automate-creation-process-documentation/.
- ↑ 2.0 2.1 2.2 2.3 Soundarya Jayaraman (April 29, 2026). "5 Best Digital Adoption Platforms I'd Pick in 2026" (in en). https://learn.g2.com/best-digital-adoption-platform.
- ↑ 3.0 3.1 3.2 Caitlin Cook (August 24, 2021). "Tango Raises $5.7M to Solve Companies' Productivity Problems" (in en). https://dot.la/tango-workplace-productivity-2654780443.html.
- ↑ 4.0 4.1 4.2 4.3 Christine Hall (August 24, 2021). "Tango dances in with $5.7M, making employee onboarding easier" (in en). https://techcrunch.com/2021/08/24/tango-dances-in-with-5-7m-to-making-employee-onboarding-easier/.
- ↑ 5.0 5.1 5.2 Kyle Poyar (January 4, 2023). "From 0 to 200k users in 14 months" (in en). https://www.growthunhinged.com/p/from-0-to-200k-users-in-14-months.
- ↑ 6.0 6.1 6.2 Kyt Dotson (April 16, 2025). "Tango releases AI-powered automation for browser-based workflows" (in en). https://siliconangle.com/2025/04/16/tango-releases-ai-powered-automation-browser-based-workflows/.
- ↑ Ashley Brownridge (June 15, 2022). "Tango Pulls in $14M Series A to Build Out Its Workflow Intelligence Solution" (in en). https://www.builtinla.com/articles/tango-raises-14m-series-a-hiring.
- ↑ "Tango - create documentation in seconds" (in en). 2022. https://winners.webbyawards.com/2022/apps-software/general-apps/productivity-financial-services-banking/218200/tango-create-documentation-in-seconds.
- ↑ Hafsah Ismail (December 14, 2022). "Our favorite Chrome extensions of 2022" (in en). https://blog.google/products-and-platforms/products/chrome/our-favorite-chrome-extensions-of-2022/.