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{{Short description|Argentine franchising consultancy}}
{{Short description|Argentine franchising consultancy}}
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Revision as of 07:58, 29 September 2026

Template:Short description

Template:Use dmy dates Template:Infobox company The Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2][3][4] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[5][6][7][8][9][10]

History

Franchising Company had been constituted in June 2001 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[11]

Marcelo Schijman and Fabián Slisaransky are the directors of the consultancy.[1][2] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[3]

By the mid-2020s, the Franchising Company has more than two decades of activity and hundreds of brands developed as franchises or licences.[1][2][12][4] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[3][13]

Activity

Franchising Company advises businesses seeking to expand through franchise or licence models.[1][3][4][14] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[3] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[3]

In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[15]

Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[16][17][18][19][20][21][22][23][24][25][6][9][8]

Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][26][27][28][29] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]

The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[26][29] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[26]

In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[30][31] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[30][32][31]

Awards and recognition

In 2026, Franchising Company received the Premio Mercurio (Mercury Prize) for marketing excellence in the SME Consulting category, awarded by the Argentine Marketing Association.[33][34][35] The firm had been a finalist for the same award in 2008.[33]

That same year, at the tenth-anniversary event of the Guía Argentina de Franquicias, the company was among the consultants and providers recognized for their role in developing that industry publication.[36][37]

The company has also received the Dale Carnegie Maximum Merit Award and a distinction from the Argentine Association of Brands and Franchises for ethics, commitment, professionalism, and equity.[38]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/. 
  2. ↑ 2.0 2.1 2.2 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com.ar/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/. 
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 "Franchising Company SRL - Desarrollo de franquicias en Argentina" (in es). https://www.franchising-company.com/. 
  4. ↑ 4.0 4.1 4.2 "Catálogo de Socios Consultores de la AAMF" (in es). https://aamf.com.ar/socios/consultores/. 
  5. ↑ "Argentina Franchising" (in en). U.S. Department of Commerce. 20 November 2025. https://www.trade.gov/market-intelligence/argentina-franchising. 
  6. ↑ 6.0 6.1 "El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026" (in es). Forbes Argentina. 25 December 2025. https://www.forbesargentina.com/negocios/el-sistema-franquicias-apuesta-consolidacion-preven-4000-nuevos-locales-desembarco-200-marcas-2026-n83850. 
  7. ↑ Longo, Karina (2 January 2023). "La industria de las franquicias crece por encima de los dos dígitos" (in es). El Cronista. https://www.cronista.com/pyme/herramientas/la-industria-de-las-franquicias-crece-por-encima-de-los-dos-digitos/. 
  8. ↑ 8.0 8.1 Rodríguez Freire, Joaquín (22 March 2023). "El año de las oportunidades" (in es). Ámbito Financiero. https://www.ambito.com/ambito-biz/el-ano-las-oportunidades-n5679539. 
  9. ↑ 9.0 9.1 Longo, Karina (20 March 2026). "¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración" (in es). Forbes Argentina. https://www.forbesargentina.com/negocios/inversion-o-puesto-trabajo-doble-efecto-refugio-franquicias-ano-reconfiguracion-n87987. 
  10. ↑ Longo, Karina (16 October 2025). "Innovación aplicada: 5 nuevos negocios que redefinen la escalabilidad con sello argentino" (in es). Forbes Argentina. https://www.forbesargentina.com/negocios/innovacion-aplicada-5-nuevos-negocios-redefinen-escalabilidad-sello-argentino-n79929. 
  11. ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010" (in es). Boletín Oficial de la República Argentina. 8 July 2010. https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780. 
  12. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias" (in es). Info Argentum. 27 April 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html. 
  13. ↑ "Base de datos" (in es). La Nación. 18 September 2006. https://www.lanacion.com.ar/propiedades/inmuebles-comerciales/base-de-datos-nid841084/. 
  14. ↑ Ponce, María Rosa (15 July 2022). "El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén" (in es). InfoNegocios. https://infonegocios.info/jesus-maria/el-mundo-de-las-nineras-y-cuidadoras-tiene-imagotoi-una-franquicia-nacida-en-jesus-maria-que-ya-opera-en-buenos-aires-y-neuquen. 
  15. ↑ "Talks on Foreign Trade" (in en). Buenos Aires City Government. 28 October 2021. https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46. 
  16. ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían" (in es). Forbes Argentina. 24 March 2025. https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525. 
  17. ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué" (in es). Bloomberg Línea. https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/. 
  18. ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos" (in es). Forbes Argentina. 19 April 2025. https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913. 
  19. ↑ Scarpinelli, Luján (14 October 2012). "Cómo subirse a un negocio rentable" (in es). La Nación. https://www.lanacion.com.ar/economia/como-subirse-a-un-negocio-rentable-nid1516807/. 
  20. ↑ Velázquez, Jorge (28 June 2024). "Franquicias: qué deben hacer las empresas para lograr una experiencia exitosa, según los consejos de seis expertos" (in es). Ámbito Financiero. https://www.ambito.com/negocios/franquicias-que-deben-hacer-las-empresas-lograr-una-experiencia-exitosa-segun-los-consejos-seis-expertos-n6022883. 
  21. ↑ "Cuáles son las claves para vender franquicias en el exterior" (in es). iProfesional. 12 February 2008. https://www.iprofesional.com/comex/61554-cuales-son-las-claves-para-vender-franquicias-en-el-exterior. 
  22. ↑ Mafud, Laura (18 April 2013). "Decidirse a franquiciar" (in es). El Cronista. https://www.cronista.com/pymes/decidirse-a-franquiciar/. 
  23. ↑ Longo, Karina (16 July 2024). "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector" (in es). Forbes Argentina. https://www.forbesargentina.com/negocios/franquicias-america-latina-rubros-mas-demandados-buscan-inversores-rol-ia-sector-n56046. 
  24. ↑ Longo, Karina. "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector" (in es). Forbes Uruguay. https://www.forbesuruguay.com/negocios/franquicias-america-latina-rubros-mas-demandados-buscan-inversores-rol-ia-sector-n56049/amp. 
  25. ↑ "¿Se puede franquiciar cualquier servicio?" (in es). 10 May 2019. https://www.historiasqueinspiran.com.ar/se-puede-franquiciar-cualquier-servicio/. 
  26. ↑ 26.0 26.1 26.2 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina" (in es). 26 November 2024. https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/. 
  27. ↑ "Premian a Banco Comafi en Franchising Trend" (in es). https://www.comafi.com.ar/Premian-a-Banco-Comafi-en-Franchising-Trend-1833.note.aspx. 
  28. ↑ "La Guía Argentina de Franquicias distinguida en el Franchising Trends" (in es). https://www.gaf-franquicias.com/noticia/la-guia-argentina-de-franquicias-distinguida-en-el-franchising-trends-181. 
  29. ↑ 29.0 29.1 "Franchising Trends 18° edición" (in es). https://fecoba.org.ar/franchising-trends-18-edicion/. 
  30. ↑ 30.0 30.1 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas" (in es). Ámbito Financiero. 3 September 2025. https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241. 
  31. ↑ 31.0 31.1 "Franchising Trends 2025: con gran convocatoria se realizó la cuarta edición del evento de franquicias" (in es). Noticias d. 3 September 2025. https://noticiasd.com/nota/franchising-trends-con-gran-convocatoria-se-realizo-la-cuarta-edicion-del-evento-de-franquicias-1008479. 
  32. ↑ "Franchising Trends 2025: networking, premios y datos del sector" (in es). 4 September 2025. https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499. 
  33. ↑ 33.0 33.1 "Franchising Company – Desarrollo de Franquicias". Guía Argentina de Franquicias. https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/. 
  34. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias". Info Argentum. April 27, 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html. 
  35. ↑ "Ganadores del Premio Mercurio". Asociación Argentina de Marketing. https://aam.com.ar/ganadores.html. 
  36. ↑ "El franchising argentino celebró 10 años de la GAF". Guía Argentina de Franquicias. March 20, 2026. https://www.gaf-franquicias.com/noticia/el-franchising-argentino-celebro-10-anos-de-la-gaf-3667. 
  37. ↑ "Celebración por los 10 años de la Guía Argentina de Franquicias". Guía Argentina de Franquicias. https://www.youtube.com/watch?v=wdPDBFLDtpg. 
  38. ↑ "Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo". Info Argentum. April 27, 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html. 
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