Jump to content

Mor Furniture: Difference between revisions

From IdeaWazaWiki
← Older editNewer edit →

~2026-37387-44 (talk)

m fixing infobox and removing deprecated parameters; Cleaning up syntax using indent.js
Updated post-2019 expansion info: added store count and Coeur d'Alene opening
Line 22: Line 22:
{{notability|companies|date=February 2026}}
{{notability|companies|date=February 2026}}


'''Mor Furniture''' is an American furniture retailer, based in [[San Diego]], California. ''Mor Furniture for Less'' is currently one of the largest furniture retailers<ref>[''Furniture Today''. [http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php December 21, 2009]</ref> in the United States {{as of|2010|lc=y}}.<ref>[''The Press Enterprise''. [https://web.archive.org/web/20100502152719/http://www.pe.com/business/local/stories/PE_Biz_W_furniture29.369701c.html April 30, 2010]</ref>  The company owns and operates 29 stores and 10 warehouses in 7 states, including California, Washington, Oregon, Idaho, Nevada, Arizona and New Mexico.<ref>''The Tigard Times''. [http://www.tigardtimes.com/news/story.php?story_id=125383296088981200 MOR Furniture to move into vacant Tigard ‘big box’] {{Webarchive|url=https://web.archive.org/web/20110717055929/http://www.tigardtimes.com/news/story.php?story_id=125383296088981200 |date=2011-07-17 }}</ref>
'''Mor Furniture for Less, Inc.''' is an American furniture and mattress retailer headquartered in San Diego, California. Founded in 1977, the company has grown into one of the largest home furnishings retailers on the West Coast of the United States, operating more than 35 showrooms across seven states. The company sells a broad range of home furnishings including living room furniture, bedroom furniture, dining room furniture, home office furniture, mattresses, outdoor furniture, and home décor accessories through both physical stores and its e-commerce platform at [https://www.morfurniture.com/ MorFurniture.com].<ref>{{Cite web |title=Mor Furniture for Less {{!}} West Coast Home Furniture Stores |url=https://www.morfurniture.com/ |access-date=2026-06-29 |website=Mor Furniture |language=en}}</ref>


==History==
==History==
The company started in 1977 when Richard Haux, Sr. opened a small [[waterbed]] store San Diego, California. At the time, Waterbeds were popular and the company quickly grew into a leading Waterbed retailer in locations throughout [[San Diego County]].
'''Founding and early growth (1977–1999)'''


In 1983 the company grew and opened locations in [[Spokane, Washington]], followed by [[Portland, Oregon]] in 1984. By 1987, there were stores located in San Diego, Portland, Spokane, and [[Seattle, Washington]] under the direction of Richard Haux, Sr. and Robert Kelley.
Mor Furniture for Less traces its origins to 1977, when Richard Haux, Sr. opened a small [[waterbed]] store in [[San Diego]], California. As waterbed popularity surged through the late 1970s and early 1980s, the company rapidly expanded into a leading waterbed retailer throughout [[San Diego County]].


Throughout the 1990s, '''Mor Furniture for Less''' was known as '''Superstores of America'''<ref>[''Furniture today''. http://www.furnituretoday.com/article/441282-Changing_cast_in_Top_100.php 12-21-09]</ref> with stores under the name '''Bedroom Superstore'''. At the time, the company sold only bedroom furniture and mattresses in select cities in Washington, Oregon, and California. Later, the company added a living room furniture store called '''America's Sofa Super Store'''.
In 1983, the company extended its reach to [[Spokane, Washington]], followed by [[Portland, Oregon]] in 1984. By 1987, under the direction of Richard Haux, Sr. and Robert Kelley, locations had been established in San Diego, Portland, Spokane, and [[Seattle, Washington]].


In the year 2000, ''Superstores of America'' became '''Mor Furniture for Less, Inc.''' and converted its showrooms to include Bedroom, Living Room, Dining Room and Kid's Room furniture.
Throughout the 1990s, the company operated as '''Superstores of America''', with showrooms under the '''Bedroom Superstore''' banner focused on bedroom furniture and mattresses in Washington, Oregon, and California. A complementary living room concept, '''America's Sofa Super Store''', was later added to the portfolio.


Today, ''Mor Furniture for Less'' is owned by Chinese furniture conglomerate Healthcare Co. Ltd., having been sold in 2019.
'''Rebranding and expansion (2000–2018)'''
 
In 2000, Superstores of America rebranded as '''Mor Furniture for Less, Inc.''' and converted all showrooms into full-home furniture destinations, encompassing bedroom, living room, dining room, and children's furniture.
 
Over the following decade, the company expanded aggressively across the American West. By 2010, Mor Furniture for Less had grown to become the largest bedroom, living room, and dining room furniture retailer in the [[Western United States]], with locations in California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico.{{citation needed}} In December 2009, the company signed one of the largest industrial leases in [[San Diego County]] to support its growing warehouse operations.
 
''Furniture Today'' ranked Mor Furniture for Less among the top 100 furniture retailers in the United States, rising from #39 in 2008 to #33 in 2009 and reaching #30 by 2011.
 
In 2012, five new showrooms opened, including two locations in the [[Coachella Valley]] (Cathedral City and Rancho Mirage, California), and additional stores in [[Lynnwood, Washington|Lynnwood]] and [[Marysville, Washington]], and [[Rancho Cucamonga, California]]. A 28th location opened in [[Salem, Oregon]] in 2013. By the time of its 2019 acquisition, the company operated 36 stores with estimated annual sales exceeding $310 million.
 
'''Acquisition by Healthcare Co. Ltd. (2019–present)'''
 
In October 2019, Mor Furniture for Less was acquired by Healthcare Co. Ltd., headquartered in Rugao, China, and owner of the MLILY mattress brand, for approximately $68.4 million. Healthcare Co. stated it would operate the stores as an independent business, with executives reporting directly to leadership in China. For Healthcare Co., the acquisition represented its first retail investment in the United States and provided a direct channel to understand American consumer shopping behavior and inform its global OEM product development. BedTimes Magazine<ref>{{Cite web |last=reports/contributors |first=staff |date=2019-10-22 |title=Healthcare Co. to Acquire West Coast Retail Chain |url=https://bedtimesmagazine.com/2019/10/healthcare-co-to-acquire-west-coast-retail-chain/ |access-date=2026-06-29 |website=BedTimes Magazine |language=en-US}}</ref>
 
The sale was motivated in part by the approaching retirement of founder Richard Haux Sr. and other original investors, alongside an opportunity to align with a partner sharing Mor's growth vision in the home furnishings sector. Grokipedia<ref>{{Cite web |title=Mor Furniture |url=https://grokipedia.com/page/mor_furniture |access-date=2026-06-29 |website=Grokipedia |language=en}}</ref>
 
Following the acquisition, the company continued to expand its retail footprint. As of 2025, Mor Furniture for Less operates more than 35 showrooms across seven states — California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico — and serves customers nationally through its website. Recent store openings include a location in [[Coeur d'Alene, Idaho]].
 
==Products and services==
Mor Furniture for Less offers a wide selection of home furnishings across multiple categories, including:
 
* '''Living room furniture''': sofas, sectionals, recliners, loveseats, sleeper sofas, coffee tables, entertainment centers
* '''Bedroom furniture''': bedroom sets, beds (including upholstered, storage, and kids' styles), dressers, nightstands
* '''Dining room furniture''': dining sets, counter-height tables, barstools, sideboards
* '''Mattresses''': carried brands include MLILY, Tempur-Pedic, Sealy, Serta, Beautyrest, Stearns & Foster, and the company's own SleepMor label
* '''Home office''': desks, desk chairs, bookcases
* '''Outdoor furniture''': patio dining sets, lounge furniture, fire pits
* '''Home décor''': rugs, lighting, wall art, accent pieces
 
The company offers financing options including up to 60 months no-interest plans, as well as White Glove delivery service for qualifying purchases.


==Locations==
==Locations==
Line 43: Line 72:


In 2010, Mor Furniture for Less added 6 new stores<ref>[''Mor Furniture in Riverside''. [http://www.sddt.com/news/article.cfm?SourceCode=20100503tw]</ref> and another in 2011<ref>[''Retail, dining selections growing in National City''. [http://www.sddt.com/News/article.cfm?SourceCode=20110707crl]</ref> becoming the largest bedroom, living room and dining room furniture company in the [[Western United States]], with locations throughout New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.
In 2010, Mor Furniture for Less added 6 new stores<ref>[''Mor Furniture in Riverside''. [http://www.sddt.com/news/article.cfm?SourceCode=20100503tw]</ref> and another in 2011<ref>[''Retail, dining selections growing in National City''. [http://www.sddt.com/News/article.cfm?SourceCode=20110707crl]</ref> becoming the largest bedroom, living room and dining room furniture company in the [[Western United States]], with locations throughout New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.
Following its 2019 acquisition, the company has continued to expand, with its most recent opening in [[Coeur d'Alene, Idaho]], bringing its total to more than 35 showrooms across seven states.


==Awards==
==Awards==

Revision as of 22:08, 29 June 2026

Template:Short description Template:Infobox company

This article may not meet the notability guidelines for companies and organizations. Please help to establish notability by adding reliable, secondary sources about the topic. If notability cannot be established, the article is likely to be merged or deleted. (February 2026)

Mor Furniture for Less, Inc. is an American furniture and mattress retailer headquartered in San Diego, California. Founded in 1977, the company has grown into one of the largest home furnishings retailers on the West Coast of the United States, operating more than 35 showrooms across seven states. The company sells a broad range of home furnishings including living room furniture, bedroom furniture, dining room furniture, home office furniture, mattresses, outdoor furniture, and home décor accessories through both physical stores and its e-commerce platform at MorFurniture.com.[1]

History

Founding and early growth (1977–1999)

Mor Furniture for Less traces its origins to 1977, when Richard Haux, Sr. opened a small waterbed store in San Diego, California. As waterbed popularity surged through the late 1970s and early 1980s, the company rapidly expanded into a leading waterbed retailer throughout San Diego County.

In 1983, the company extended its reach to Spokane, Washington, followed by Portland, Oregon in 1984. By 1987, under the direction of Richard Haux, Sr. and Robert Kelley, locations had been established in San Diego, Portland, Spokane, and Seattle, Washington.

Throughout the 1990s, the company operated as Superstores of America, with showrooms under the Bedroom Superstore banner focused on bedroom furniture and mattresses in Washington, Oregon, and California. A complementary living room concept, America's Sofa Super Store, was later added to the portfolio.

Rebranding and expansion (2000–2018)

In 2000, Superstores of America rebranded as Mor Furniture for Less, Inc. and converted all showrooms into full-home furniture destinations, encompassing bedroom, living room, dining room, and children's furniture.

Over the following decade, the company expanded aggressively across the American West. By 2010, Mor Furniture for Less had grown to become the largest bedroom, living room, and dining room furniture retailer in the Western United States, with locations in California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico. In December 2009, the company signed one of the largest industrial leases in San Diego County to support its growing warehouse operations.

Furniture Today ranked Mor Furniture for Less among the top 100 furniture retailers in the United States, rising from #39 in 2008 to #33 in 2009 and reaching #30 by 2011.

In 2012, five new showrooms opened, including two locations in the Coachella Valley (Cathedral City and Rancho Mirage, California), and additional stores in Lynnwood and Marysville, Washington, and Rancho Cucamonga, California. A 28th location opened in Salem, Oregon in 2013. By the time of its 2019 acquisition, the company operated 36 stores with estimated annual sales exceeding $310 million.

Acquisition by Healthcare Co. Ltd. (2019–present)

In October 2019, Mor Furniture for Less was acquired by Healthcare Co. Ltd., headquartered in Rugao, China, and owner of the MLILY mattress brand, for approximately $68.4 million. Healthcare Co. stated it would operate the stores as an independent business, with executives reporting directly to leadership in China. For Healthcare Co., the acquisition represented its first retail investment in the United States and provided a direct channel to understand American consumer shopping behavior and inform its global OEM product development. BedTimes Magazine[2]

The sale was motivated in part by the approaching retirement of founder Richard Haux Sr. and other original investors, alongside an opportunity to align with a partner sharing Mor's growth vision in the home furnishings sector. Grokipedia[3]

Following the acquisition, the company continued to expand its retail footprint. As of 2025, Mor Furniture for Less operates more than 35 showrooms across seven states — California, Washington, Oregon, Idaho, Nevada, Arizona, and New Mexico — and serves customers nationally through its website. Recent store openings include a location in Coeur d'Alene, Idaho.

Products and services

Mor Furniture for Less offers a wide selection of home furnishings across multiple categories, including:

  • Living room furniture: sofas, sectionals, recliners, loveseats, sleeper sofas, coffee tables, entertainment centers
  • Bedroom furniture: bedroom sets, beds (including upholstered, storage, and kids' styles), dressers, nightstands
  • Dining room furniture: dining sets, counter-height tables, barstools, sideboards
  • Mattresses: carried brands include MLILY, Tempur-Pedic, Sealy, Serta, Beautyrest, Stearns & Foster, and the company's own SleepMor label
  • Home office: desks, desk chairs, bookcases
  • Outdoor furniture: patio dining sets, lounge furniture, fire pits
  • Home décor: rugs, lighting, wall art, accent pieces

The company offers financing options including up to 60 months no-interest plans, as well as White Glove delivery service for qualifying purchases.

Locations

In 2013, the company expanded again, into its 28th furniture store in Salem, Oregon.[4]

In 2012, Mor Furniture for Less expanded into five new showrooms, including two new furniture stores in the Coachella Valley, California,[5] in the cities of Cathedral City and Rancho Mirage, as well as new furniture stores in Lynnwood[6] and Marysville,[7] Washington and Rancho Cucamonga,[8] California.

Template:As of, Mor Furniture for Less was the 30th largest furniture retailer in the United States, up from #33 in 2009[9] in the nation's largest furniture retailers, an increase from #39[10] in 2008, according to Furniture Today. In December 2009, Mor Furniture for Less signed one of the biggest industrial leases[11] in San Diego County for its furniture warehouse. By the end of 2011, Mor Furniture for Less operated 22 showrooms, including the newest in Tri-Cities, Washington.[12]

In 2010, Mor Furniture for Less added 6 new stores[13] and another in 2011[14] becoming the largest bedroom, living room and dining room furniture company in the Western United States, with locations throughout New Mexico, Arizona, California, Idaho, Oregon, Nevada, and Washington.

Following its 2019 acquisition, the company has continued to expand, with its most recent opening in Coeur d'Alene, Idaho, bringing its total to more than 35 showrooms across seven states.

Awards

In 2010, San Diego Union-Tribune readers voted Mor Furniture for Less Best Furniture Store[15] and Best Mattress Store.[16]

In 2011, San Diego Union-Tribune readers again voted Mor Furniture for Less Best Furniture Store[17]

In 2012, San Diego Union-Tribune readers, for the third time in a row, voted Mor Furniture for Less Best Furniture Store[18] and Best Mattress Store.[19]

In 2013, San Diego Union-Tribune readers, for the fourth time in a row, voted Mor Furniture for Less Best Furniture Store[20] and Best Mattress Store.[21]

In 2014, Mor Furniture for Less President and C.E.O., Rick D. Haux, was named Entrepreneur of the Year in the San Diego region for Family Business [22]

In 2014, San Diego Union-Tribune readers, for the fifth time in a row, voted Mor Furniture for Less Best Furniture Store[23] and Best Mattress Store.[24]

References

  1. ↑ "Mor Furniture for Less | West Coast Home Furniture Stores" (in en). https://www.morfurniture.com/. 
  2. ↑ reports/contributors, staff (2019-10-22). "Healthcare Co. to Acquire West Coast Retail Chain" (in en-US). https://bedtimesmagazine.com/2019/10/healthcare-co-to-acquire-west-coast-retail-chain/. 
  3. ↑ "Mor Furniture" (in en). https://grokipedia.com/page/mor_furniture. 
  4. ↑ Furniture chain opens its first Salem area store [1]
  5. ↑ RETAIL: Mor Furniture enters Coachella Valley
  6. ↑ Mor Furniture for Less Grows in Seattle Market With 24th Furniture Store[2]
  7. ↑ Mor Furniture for Less Opens 5th Washington Furniture Store in Smokey Point[3]
  8. ↑ Mor Furniture for Less Opens 23rd Showroom in Rancho Cucamonga, CA
  9. ↑ Who's who among the leading stores. Furniture Today, May 25, 2009, p. 26.
  10. ↑ Who's who among the leading stores. Furniture Today, May 26, 2008, p. 26.
  11. ↑ Howard, Bob. Mor Furniture Signs Largest Industrial Lease. December 30, 2009 Template:Webarchive
  12. ↑ Mor Furniture for Less Opens 22nd Showroom in Tri-Cities, WA
  13. ↑ [Mor Furniture in Riverside. [4]
  14. ↑ [Retail, dining selections growing in National City. [5]
  15. ↑ San Diego Union-Tribune Best Local Furniture. August, 2010
  16. ↑ San Diego Union-Tribune Best Mattress Store. August, 2010
  17. ↑ San Diego Union-Tribune Best Furniture Store. August, 2011
  18. ↑ San Diego Union-Tribune Best Furniture Store. August, 2012
  19. ↑ San Diego Union-Tribune Best Mattress Store. August, 2012
  20. ↑ San Diego Union-Tribune Best Furniture Store. August, 2013
  21. ↑ San Diego Union-Tribune Best Mattress Store. August, 2013
  22. ↑ Ernst & Young EY Entrepreneur Of The Year.July, 2014
  23. ↑ San Diego Union-Tribune Best Furniture Store. August, 2014
  24. ↑ San Diego Union-Tribune Best Mattress Store. August, 2014
Retrieved from "https://ideawaza.com/index.php?title=Mor_Furniture&oldid=84401"