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'''The Taste of Asia''' is a [[non-profit]] annual street festival organized by the Federation of Chinese Canadians in Markham located in [[Markham, Ontario]], Canada. It is the largest Asian Festival in Canada<ref>{{cite av media|url=https://www.youtube.com/watch?v=syxPtjWTLDc|title=Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)|date=4 June 2013|via=YouTube|accessdate=6 June 2015}}</ref> with over 180,000 attendees each year.<ref>{{cite web|url=http://tasteofasiastreetfestival.ca/|title=Taste of Asia Media Archive}}</ref> Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from [[basketball]] competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside [[Pacific Mall]] and [[Market Village]].
'''The Taste of Asia''' is a [[non-profit]] annual street festival organized by the [[Federation of Chinese Canadians]] in Markham (FCCM) located in [[Markham, Ontario]], Canada. It is the largest [[List of festivals in Canada|Asian festival in Canada]]<ref>{{cite av media|url=https://www.youtube.com/watch?v=syxPtjWTLDc|title=Mayor Frank Scarpitti inviting you to the Taste of Asia 2013 (HD)|date=4 June 2013|via=YouTube|accessdate=6 June 2015}}</ref> with over 180,000 attendees each year.<ref>{{cite web|url=http://tasteofasiastreetfestival.ca/|title=Taste of Asia Media Archive}}</ref> Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from [[basketball]] competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside [[Pacific Mall]] and [[Market Village]].


The Taste of Asia was named as one of the top festivals in Ontario by Festivals and Events Ontario.<ref>{{Cite news|url=http://www.torontosun.com/2014/01/02/top-100-festivals-in-ontario-revealed|title=Top 100 festivals in Ontario revealed|last=Fox|first=Jim|work=Toronto Sun|date=4 January 2014|access-date=9 June 2016}}</ref>
The Taste of Asia was named as one of the [[List of festivals in Ontario|top festivals in Ontario]] by Festivals and Events Ontario.<ref>{{Cite news|url=http://www.torontosun.com/2014/01/02/top-100-festivals-in-ontario-revealed|title=Top 100 festivals in Ontario revealed|last=Fox|first=Jim|work=Toronto Sun|date=4 January 2014|access-date=9 June 2016}}</ref>
 
In 2021, the event was held between June 25–27 at Kennedy and Steeles. In 2020, due to the [[COVID-19 pandemic in Ontario|COVID-19 pandemic]], the event was held virtually.


This year, the event will be held on 25–27 June 2021 at Kennedy and Steeles. There was none in 2020 due to the COVID-19 Pandemic but was held virtually instead.
== Programming ==
== Programming ==
Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured TVB superstar Elanne Kong.  
Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured [[TVB]] superstar [[Elanne Kong]].  


== History ==
== History ==
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[[Category:2003 establishments in Canada]]
[[Category:2003 establishments in Canada]]
[[Category:Ethnic organizations based in Canada]]
[[Category:Ethnic organizations based in Canada]]
[[Category:Chinese Canadian organizations]]
[[Category:Chinese-Canadian culture in Ontario]]
[[Category:Markham, Ontario]]

Revision as of 00:08, 23 August 2021

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The Taste of Asia is a non-profit annual street festival organized by the Federation of Chinese Canadians in Markham (FCCM) located in Markham, Ontario, Canada. It is the largest Asian festival in Canada[1] with over 180,000 attendees each year.[2] Major attractions include exotic food vendors, live performances from famous Asian pop culture celebrities, and a variety of community events ranging from basketball competitions to hot sauce competitions. The festival takes place between the intersections of Kennedy Road and Clayton Drive to Kennedy Road and Steeles Avenue East during the last weekend of June. It is located beside Pacific Mall and Market Village.

The Taste of Asia was named as one of the top festivals in Ontario by Festivals and Events Ontario.[3]

In 2021, the event was held between June 25–27 at Kennedy and Steeles. In 2020, due to the COVID-19 pandemic, the event was held virtually.

Programming

Taste of Asia showcases various performances relating to Asian culture including musical performances, dances, and martial arts performances. In 2017, Taste of Asia featured TVB superstar Elanne Kong.

History

Taste of Asia was created in 2003 during the outbreak of severe acute respiratory syndrome (SARS) with the goal of recovering the local economy.[4]

Organizer

Since its establishment, FCCM has organized, participated and been involved in a variety of events that promote the Chinese community and culture, most notably the annual Taste of Asia street festival. Other events include the 2016 Chinese New Year Celebration at the Markham Civic Centre[5] and Vaughn City Hall, Mid-Autumn Festival, Thanksgiving, PRC Flag Raising,[6] YRP International Day of Elimination of Discrimination and many more. FCCM's goal for organizing these events is not only to bring awareness to the Chinese culture but to also interact and appreciate other cultural backgrounds participating.[7] FCCM also has collaborated with multiple other charitable organizations in the past such as United Way of York Region, Sunnybrook and Women's College Health Sciences Centre, Markham-Stouffville Hospital, and the Canadian Red Cross.[8]

References