Same-store sales

Same Store Sales is a business term which refers to the revenue generated by one of a retail chain's specific outlets during a certain period of time (often a quarter or a particular shopping season), compared to an identical period in the past, usually in the previous year.

Same Store Sales are also known as Comparable Store Sales or Like-Store Sales.

Same store sales are widely reported by publicly-owned retail chains as a key element of their operational results. For chains that are growing quickly by opening new outlets, same store sales figures allow analysts to differentiate between revenue growth that comes from new stores, and growth from improved operations at existing outlets.

By comparing how well a particular outlet performs during a particular week compared to that same week in the previous year, business trends can be measured more accurately. Seasonal and geographical variations are removed from the measurement: instead of collecting an average over spans of time and location, annual changes in a specific store's performance are revealed.

For example, a retail chain's finding that its same store sales at location A for the week-long shopping rush before Christmas are greater than those at location B is a useful piece of data. That data would have been less useful if only chain-wide sales for that week were known (with all stores averaged together), or if only year-long sales were known for that particular store.

External link

• Investopedia

http://www.investopedia.com/articles/07/retailsalesdata.asp