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Some about advertising

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Revision as of 06:47, 25 April 2007 by wikademia>PurplePieman (New page: Tony Schwartz pioneered the concept of "resonance". Some of his most well-known work are his political ads. One of his TV ads for Lyndon Johnson's 1964 presidential campaign against Barry ...)
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Tony Schwartz pioneered the concept of "resonance". Some of his most well-known work are his political ads. One of his TV ads for Lyndon Johnson's 1964 presidential campaign against Barry Goldwater was legendary. As a little girl picked petals off a daisy, a voice counted down from 10, followed by a nuclear explosion.