Consumer Behavior in Travel and Tourism

TABLE OF CONTENTS

• I. Guidelines
• II. Working with your team
• III. Peer assessment

• Help:Contents

GROUP PROJECT TOPICS

• GROUP 1: Attitudes towards visiting Hong Kong – application of the Theory of Reasoned Action

• GROUP 2: Decision rules

• GROUP 3: Dissatisfaction and post-purchase word-of-mouth

• GROUP 4: Travel motivation

• GROUP 5: Destination images