Consumer Behavior in Travel and Tourism

About this project

This group project is being developed for HTM3121 - a level 3 subject at the School of Hotel & Tourism Management at The Hong Kong Polytechnic University

Guidelines

Working with your team

Peer assessment

Help

GROUP 1: Attitudes towards visiting Hong Kong – application of the Theory of Reasoned Action

GROUP 2: Decision rules

GROUP 3: Dissatisfaction and post-purchase word-of-mouth

GROUP 4: Travel motivation

GROUP 5: Destination images