Archive:Franchising Company
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Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[3]
History
The corporate registration of Franchising Company S.R.L. was published in the Boletín Oficial de la República Argentina on 8 July 2010. The notice stated that the company had been constituted by public deed on 29 June 2010 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[4]
Industry profiles identify Marcelo Schijman and Fabián Slisaransky as directors of the consultancy.[1] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[2]
By the mid-2020s, sector profiles described Franchising Company as a consultancy with more than two decades of activity and hundreds of brands developed as franchises or licences.[1][5] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[2]
Activity
Franchising Company advises businesses seeking to expand through franchise or licence models.[1][2] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[2] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[2]
In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[6]
Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[7][8][9]
Franchising Trends
Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][10] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]
The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[10] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[10]
In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[11] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[11][12]
Recognition and affiliations
The Guía Argentina de Franquicias profile lists Franchising Company as a recipient of the Premio Mercurio for marketing excellence in the small and medium-sized business consultancy category.[1] The same profile identifies the firm as a consultancy endorsed by the Asociación Argentina de Marcas y Franquicias and as a member of the Instituto Latinoamericano de la Franquicia.[1]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Franchising Company SRL - Desarrollo de franquicias en Argentina" (in es). https://www.franchising-company.com/.
- ↑ "Argentina Franchising" (in en). U.S. Department of Commerce. 20 November 2025. https://www.trade.gov/market-intelligence/argentina-franchising.
- ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010" (in es). Boletín Oficial de la República Argentina. 8 July 2010. https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780.
- ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias" (in es). Info Argentum. 27 April 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html.
- ↑ "Talks on Foreign Trade" (in en). Buenos Aires City Government. 28 October 2021. https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46.
- ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían" (in es). Forbes Argentina. 24 March 2025. https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525.
- ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué" (in es). Bloomberg Línea. https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/.
- ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos" (in es). Forbes Argentina. 19 April 2025. https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913.
- ↑ 10.0 10.1 10.2 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina" (in es). 26 November 2024. https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/.
- ↑ 11.0 11.1 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas" (in es). Ámbito Financiero. 3 September 2025. https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241.
- ↑ "Franchising Trends 2025: networking, premios y datos del sector" (in es). 4 September 2025. https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499.