Archive:CURE Auto Insurance
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CURE (Citizens United Reciprocal Exchange) Auto Insurance is an American automobile insurance company headquartered in Princeton, New Jersey.[1][2]
History
CURE Auto Insurance was founded in 1990 by former New Jersey insurance commissioner James J. Sheeran and insurance expert Lena Chang.[3][4] The company is a not-for-profit reciprocal exchange that relies primarily on driving records for underwriting, rather than factors such as credit scores, education, or occupation.[5]
For its first 19 years, the company operated exclusively in New Jersey, before expanding its operations to Pennsylvania in December 2008.[6][7] The company entered the Michigan market in July 2021 following changes to Michigan's no-fault insurance laws and opened its first Michigan office in Detroit in August 2023.[8][9]
Advertising campaigns
CURE Auto Insurance has produced several Super Bowl advertisements. In 2015, the company aired a Super Bowl advertisement titled “Deflated Balls” which referenced the Deflategate controversy.[10][11][12] In 2016, CURE aired commercials that used suggestive humor, including scenes set in a restroom and at a pool.[13]
In 2018, the company produced regional Super Bowl advertisements that referenced rival teams and players.[14][15] In 2019, a Super Bowl advertisement referenced Philadelphia Eagles quarterback Nick Foles through the slogan “Big D* Nick.”[16]
In 2021, a CURE Super Bowl advertisement was criticized for trivializing workplace harassment.[17] In 2025, CURE featured Philadelphia Eagles star Saquon Barkley in a Super Bowl advertisement.[18][19]
References
- ↑ DeGrassa, Peg (2021-02-28). "From Delco to Super Bowl, local creative team commands attention" (in en-US). https://www.delcotimes.com/2021/02/28/from-delco-to-super-bowl-local-creative-team-commands-attention/.
- ↑ "CURE Auto Insurance, Princeton, New Jersey". https://www.forbes.com/companies/cure-auto-insurance/.
- ↑ Sullivan, Joseph F. (1989-11-19). "Plan Announced to Cut Auto Insurance Rates" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/1989/11/19/nyregion/plan-announced-to-cut-auto-insurance-rates.html.
- ↑ Keenan, Tim (2021-07-02). "CURE Auto Insurance Launches in Michigan" (in en-US). https://www.dbusiness.com/daily-news/cure-auto-insurance-launches-in-michigan/.
- ↑ Reindl, J. C.. "New Michigan auto insurer doesn't use credit scores, charges lower rates" (in en-US). https://www.freep.com/story/money/business/2021/07/09/michigan-cure-auto-insurance-credit-scores/7880516002/.
- ↑ Mastrull, Diane (2008-12-03). "New car insurer in Pa. denounces 'unfair' practices" (in en). https://www.inquirer.com/philly/business/20081203_New_car_insurer_in_Pa__denounces__unfair__practices.html.
- ↑ "New Car Insurer in Pa. Denounces 'Unfair' Practices" (in en-US). 2008-12-03. https://www.nbcphiladelphia.com/local/new-car-insurer-in-pa-denounces-unfair-practices/1847234/.
- ↑ Or, Mary (2022-07-05). "CURE celebrates one year in Michigan and success of no-fault reforms" (in en). https://www.insurancebusinessmag.com/us/news/breaking-news/cure-celebrates-one-year-in-michigan-and-success-of-nofault-reforms-412012.aspx.
- ↑ Duffy, Mike; Saunders, Kent (2023-08-30). "Many say opening of CURE Auto Insurance's new Detroit office gives insurance equity to policyholders" (in en). https://www.wxyz.com/news/community-connection/many-say-opening-of-cure-auto-insurances-new-detroit-office-gives-insurance-equity-to-policyholders.
- ↑ "Video Super Bowl Ad: Cure Auto Insurance" (in en). 2015-02-15. https://abcnews.go.com/Business/video/super-bowl-ad-cure-auto-insurance-28650961.
- ↑ Huetter, John (2015-02-02). "Auto insurers raise controversy with Super Bowl ads" (in en-US). https://www.repairerdrivennews.com/2015/02/02/auto-insurers-raise-controversy-with-super-bowl-ads/.
- ↑ Blidner, Rachelle (2015-01-30). "NBC pulls auto insurance Super Bowl ads over 'blue balls' joke: insurer CEO" (in en-US). https://www.nydailynews.com/2015/01/30/nbc-pulls-auto-insurance-super-bowl-ads-over-blue-balls-joke-insurer-ceo/.
- ↑ "US Auto Insurer Creates Awkward Urinal Scene And Poolside Winking For Super Bowl Spot" (in en-US). 2016-01-07. https://www.bandt.com.au/us-auto-insurer-creates-awkward-urinal-scene-and-poolside-winking-for-super-bowl-spot/.
- ↑ Pizzutillo, Rich (2018-02-05). "For Cure Auto, Super Bowl ads create buzz, business" (in en-US). https://www.roi-nj.com/2018/02/05/lifestyle/cure-auto-insurance-right-super-bowl-mecca-advertising/.
- ↑ McCrone, Brian X. (2018-02-02). "Philly Businesses Grab the Spotlight During Super Bowl LII" (in en-US). https://www.nbcphiladelphia.com/news/sports/nfl/philadelphia-eagles/4-locally-produced-commercials-that-ran-during-super-bowl-lii/181186/.
- ↑ "CURE Auto Insurance rolls out audacious Big D*** Nick Foles commercial" (in english). 2019-03-23. https://www.phillyvoice.com/cure-auto-insurance-big-dick-nick-foles-commercial/.
- ↑ Millado, Rob Bailey (2021-02-08). "Cure Auto Insurance's 'Whip it Out' Super Bowl ad slammed as offensive" (in en-US). https://nypost.com/2021/02/08/cure-auto-insurances-whip-it-out-super-bowl-ad-slammed-as-offensive/.
- ↑ Bergeron, Tom (2025-02-10). "Super Saquon ad buy: How CURE Auto Insurance landed Barkley for this year's spot" (in en-US). https://www.roi-nj.com/2025/02/10/finance/super-saquon-ad-buy-how-cure-auto-insurance-landed-barkley-for-this-years-spot/.
- ↑ Stallone, Michael (2025-02-07). "2025 Super Bowl ads for New Yorkers: Victor Cruz, Saquon Barkley and more" (in en-US). https://www.fox5ny.com/news/nyc-super-bowl-commercials-victor-cruz-saquon-barkley.