Daydream (company)

Daydream is an American fashion-technology company. They provide a conversational fashion shopping platform powered by artificial intelligence search. Founded in California in 2023 by Julie Bornstein, Daydream launched publicly on June 25, 2025. The platform earns commissions on purchases completed through partner brands and retailers.

History

Daydream was founded by entrepreneur Julie Bornstein following the sale of her earlier company, The Yes, to Pinterest. In June 2024 Daydream announced it had raised US $50 million in seed financing co-led by Forerunner Ventures and Index Ventures, with additional investment from GV, True Ventures and model Karlie Kloss.