Principles of Marketing

Template:Main welcome Welcome to Principles of Marketing, a recommended prerequisites for many other business majors.

Marketing as defined by www.dictionary.reference.com is stated as " the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."

Thus Marketing can be nitted among the many branches of business as well as social sciences as we clash with the term on our trivial lives. We buy goods (thus becoming the buyer/consumer) from a vendor (or producer/seller), creating a transaction. In modern times, marketing has swerved away from the traditional "caravan" promotions" and individual labour to spread a company's message, to the ubiquitous television and other forms of media bombardment that we see too often today.

Some countries adorn the usage of media to further implement the message of a company using marketing devices, whilst most others prefer the traditional individual promotion and thus we can evidently detect that countries that maximize the tools of advertisement, shipping, storing and selling will have a larger economy and thus more flexibility, a higher national GDP (Gross Domestic Product or income per individual) and an overall better quality of life.

As we progress in this age of technology it is vital for us to understand marketing and it's place in the world. Using and administering the aspects of marketing will make nearly every layman a savvy economist and thus not only create a more aware and thus informed status quo but improve the global economic stability and management via the principles of marketing.