The Web Economy/Marketshare and Mindshare
|
Resource type: this resource is a course. |
|
Educational level: this is a tertiary (university) resource. |
Marketshare and Mindshare
This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.
Topics
- Cyberspace is where new startups suddenly take on dominant marketshare with virtually no resistance due to been first movers.
- However smart competitors could wrestle away the big players share by focusing on certain tactics such as the Attention Economy and local culture.
- Naming strategy is vital in dotcoms as what is visible are usually the name spaces and not geographical places.
- Mindshare can overcome marketshare easily as there are no geographical barriers.
Assignment Tasks
- Discuss the above with popular examples.
- What are the distinct strategies used to overcome competitors?
- How can ERP be branded in cyberspace?
Activities
- Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
- Create or edit sub-pages of course materials within wikiversity.
- Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.
Links to Student Notes
(Provided by Students - subject to edit ranking by tutor)
Notable Links to Resources
(Provided by Students - subject to edit ranking by tutor)
Sub-Pages
(Done in wikiversity as course material by the students under the guidance of the tutor)