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Wiki business plan

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This is a collaborative business plan. What will this business do? What will this business sell? Who will particpate in this business? How will it make money? Will it benefit society? These are the questions to answer. Be creative, be imaginative.

There are many projects, like RepRap, OpenCores, OLPC, Cambrian House, Zopa, WikiMedia, etc, in which people collaborate to create something they deem good.

Wikipedia:Business plan
This page was adapted from Wikipedia: Content of a business plan.

Things to keep in mind:

  • There is no fixed content for a business plan.
  • The content and format of the business plan is determined by the goals and audience.
  • A business plan should contain whatever information is needed to decide whether or not to pursue a goal.
  • Once a business plan has been developed, the key decision making points are usually summarized in an executive summary.

Business plans typically cover five major content areas:


Organizational Background

In a written plan information may appear in a separate section, an appendix, or may be omitted all together depending on the nature of the plan. If the plan is directed at people outside of the company, a brief synopsis may appear in the executive summary. This will be supplemented with a more detailed discussion else where in the plan.

Wikiversity was established around August 2006. It is part of the Wikimedia Foundation and is a sister project to Wikipedia, a rather large project. Participants of Wikiversity can use Wikiversity as a way to explore different modes of learning. Specifically, "learning by doing" is the prefered way to learn. Businesses, can involved different people from a myriad of different disciplines. Running a business can be an invaluable learning experience for those who participate in such an endeavor. Wikiversity is an open community. Anyone can join as long as they adhere to the community standards arrived upon via the consensus of the community. In general, if participants act civil, are bold, and assume good faith in others, things function fairly smoothly, and because Wikiversity is a wiki, that anyone can edit, it tends to grow.

With all that in mind, this business plan is a seed that may or may not grow. Theoretically, because there are over a billion users on the Internet, and because everyone has access and the rights to constructively edit this plan in good faith, it could potentially become something that is useful to both individuals and society on a wider level. It seems that social entities and systems come about because of a need and a want, and perhaps this plan could fulfill an unfilled need and want.

So in summary, anyone can join this organization, and anyone can help fullfill the mission that is decided upon by the participants.

Mission Statement

A mission statement is a brief (one sentence or less) description of a company or other organization's purpose. It typically explains what the organization provides to its clients, in general terms that most of the employees can relate to. Although a company might use its mission statement as an advertising slogan, a more common use is to remind executives and employees of the overall goal they are expected to pursue.

Do good.

Current Status

  • Number of employees
0
  • Annual sales figures
0
  • Key product lines
To be determined.
  • Location of facilities
There are no facilities at this point.
  • Current stage of development (start-ups)

On a scale from 1 to 10, a 0.

If micro to macro financed, could sorta be this
Maybe
Co-op perhaps
  • Names of the majority investor, if any
Not applicable

History

  • Founding date
19 October 2007
  • Major successes
  • Strategically valuable learning experiences

Management Team

  • Board members
  • Owners
  • Senior managers
  • Managing partners
  • Head scientists and researchers

Marketing Plan

The marketing plan has five objectives: If the product is a new product with no existing market, one must identify all substitute products. For each significant substitute product one must explain:

  • Name, features, why substitute, why proposed product better
  • Switching costs and why new product justifies switching
  • Expected adoption dynamics
  • Expected role once market begins to develop (see above for existing products)

Pricing

  • Chosen price points
  • Proposed pricing strategy
  • Research supporting chosen price points

Demand Management

In economics, demand management is the art or science of controlling economic demand to avoid a recession. The term is also used to refer to management of the distribution of, and access to goods and services on the basis of needs. An example is social security and welfare services. Rather than increasing budgets for these things, governments may develop policies that allocate existing resources according a hierarchy of need.


Promotion and Brand Development

The promotion of this company and this companies products will be done virally.

Operational Plan

Current Product/Project Status

None as of yet.

Research and Development Plan

Keep your eyes open. Think about what would be useful and socially beneficial.

Manufacturing/Deployment Plan

  • Supply chain requirements
  • Production inputs
  • Facility requirements - size, layout, capacity, location
  • Equipment requirements
  • Warehousing needs for raw materials, finished goods
    • Space requirements

Information and Communications Technology Plan

  • Systems needed
    • Operations: Billing, HR, SCM, CRM, Knowledge bases, etc
    • Websites: internal, public
  • Security and privacy requirements
  • Hardware requirements
  • Off-the-shelf software needed
  • Custom development requirements

Staffing Plan

Once capital is accrued utilize those desiring to learn, and where someone can't fullfill a role in a safe learning capacity, hire someone to do it and teach others how to do what they are doing when appropriate.

Staffing Needs

  • List of roles
Collaborators to write the business plan.
  • Management structure
Loose. Management is done by those who choose to take a leadership posistion.
  • For each role
  • Number of employees
0
  • Proposed compensation
What is appropriate, available and fair. Perhaps for right now, the satisfaction that you are potentially contributing to something good would be enough.
  • Availability
Quite.

Union issues

None.

Training Requirements

Utilize Wikiversity

Hiring Time Table

No hurry.

Staffing Budget

$0

Business Process Outsourcing Plan

Asset Development Plan

Intellectual Property Plan

  • Intellectual property inventory
  • Portfolio development plan

Acquisition Plan

Some business plans gain competitive advantage by buying companies up and down the value chain. Some gain competitive advantage by buying up companies and consolidating them. Sometimes a business plan will seek to earn a superior return by adding superior management talent to an existing weak company.

For more information see: Mergers and Acquisitions.

When acquisitions form a major part of the business strategy, the acquisition plan needs to be included in the business plan.

  • Acquisition strategy
  • Proposed acquisition targets
  • Effect on market structure (if consolidation plan is being proposed)

Organizational Learning Plan

The organizational learning plan discusses what lessons will be learned from the marketing, operational, and finance plans and how those lessons will be consolidated to gain strategic advantage.

  • Market sensing - organization's method for collecting information about customers (George Day)
  • Strategic Staircase - the accumulation of future competencies by building on existing competencies. (Michael Hays, Costas Markides)

Cost Allocation Model

If variable costs play an important role in the business plan, it may be helpful to include a cost allocation model. This is particularly true if one has a unique business model that creates competitive advantage by transforming traditionally fixed costs into variable costs.

  • Fixed cost
  • Variable costs

Financial Plan

For more information, see Wikipedia:Financial plan.

Current Financing

  • Key investors or owner:
    • You.
  • Angels, friends, and family:
  • Existing loans and liabilities
    • Terms, obligations
      • None.

Funding Needs

To be determined.

Funding Plan

  • IMF - no
  • World Bank - no
  • Micro investments
Everyone earns a share in the profits depending on how much they invest.
Share of profits = (% of Business owned) * (Net earnings - a certain % reinvested in the company)
% of business owned = (An individual's investment) / (Total all owners have ever invested)

Financial History

Financial Forecasts

  • Sometimes called pro formas
    • Balance sheet
    • Income statement
    • Cash flow statement
  • 1-3-5-7 year projections (depends on length of project)
    • For loans, repayment period determines length of projections, i.e. a six month loan doesn't need seven year forecasts
    • For investments point at which returns stabilize (terminal value) determines length of forecast
  • Annual, quarterly, and monthly versions should be provided
  • Graphs of key values often helpful: gross revenue, EBITDA, NPV, etc.
  • Financial portions of the marketing, asset development, and operations are often placed in this section rather than in the section discussing th plan. They are viewed as elaboration on the various line items in the pro-formas.

Valuation

Risk analysis

For more information, see Wikipedia:Risk analysis.

Risk Evaluation

  • Market risks- lack of surgeons; large geographical area so that we don't compete against our own clients;
    • New entrants to market
      • Ease of entry
      • Potential threat to market share - advertising companies
    • Slower than expected adoption
  • Operational risks
  • Staffing risks- embedding the right candidate for the right surgeon
    • Availability of skilled workforce- x-pharma reps, x-equipment reps
    • Union issues
  • Financing risks
    • Liabilities
    • Poorly worded investor contracts at risk for litigation
    • Investor pull-out
    • Lack of follow-on funding to complete project
  • Managerial risks
    • Poor board or investor dynamics
    • Agency risk particular to the venture

Risk Management Plan

Detailed plans are more often found as part of in internal plans.

For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. By selling customer information, these companies are breaking their own, publicized policy. Some companies that buy customer information offer the option for individuals to have their information removed from the database (known as opting out).

Plans written for funders may need to include a high level description if there are significant controllable risks.

  • Methods and procedures to limit liabilities
  • Reserve funds
  • Continuity of operations plan

Decision Making Criteria

See also

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