Consumer Behavior in Travel and Tourism

WELCOME TO THE HTM3121 WIKI

We will use this Wiki for our Group project. The reasons for using a wiki for the group project are as follows:

• It is easy to write, edit and improve.
• It should be easy to track progress and keep team members on track with the project with less team meetings and better project control.
• It is easy for your instructor to see which students have contributed to the project. So this is very useful for your group projects, as we will be able to see firstly HOW your project developed, and secondly WHO contributed, WHEN, WHAT and HOW much.
• It is easy to see the progress of the project and check previous versions. Each time a person makes changes to a wiki page, that revision of the content becomes the current version, and an older version is stored. Versions of the document can be compared side-by-side, and edits can be “rolled back” if necessary.
• Wiki project page should be approximately 5,000 words.

TABLE OF CONTENTS

• I. Guidelines
• II. Working with your team
• III. Peer assessment
• IV. Help:Contents

GROUP PROJECT TOPICS

• GROUP 1: Attitudes towards visiting Hong Kong – application of the Theory of Reasoned Action

• GROUP 2: Decision rules

• GROUP 3: Dissatisfaction and post-purchase word-of-mouth

• GROUP 4: Travel motivation

• GROUP 5: Destination images