Consumer Behavior in Travel and Tourism

This group project is being developed for HTM3121 - a level 3 subject at the School of Hotel & Tourism Management at The Hong Kong Polytechnic University

• /Guidelines/
• /Working with your team/
• /Peer assessment/
• /GROUP 1: Attitudes towards visiting Hong Kong – application of the Theory of Reasoned Action/
• /GROUP 2: Decision rules/
• /GROUP 3: Dissatisfaction and post-purchase word-of-mouth/
• /GROUP 4: Travel motivation/
• /GROUP 5: Destination images/

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