Archive:Franchising Company
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Franchising Company SRL is an Argentine limited liability company and consultancy based in Buenos Aires. It works in the development, commercialization and legal structuring of franchises and brand licences.[1][2]
History
Franchising Company was founded in Buenos Aires in the early 2000s.[2] The firm focused on structuring business models for expansion through franchising.[2]
By the mid-2020s, the consultancy had more than two decades of activity and had developed more than 400 brands as franchises or licences.[1][3] Brands listed in connection with its work include Lucciano's, The Coffee Store, Quiksilver, Montagne Outdoors, Arredo, Colombraro, El Puente Lácteos, Portsaid, Desiderata, Everlast, La Dolfina, Carter's, Guolis Alfajores, Mi Gusto Empanadas, Lidherma and UP Hoteles.[1][2]
Its directors have produced multiple journalistic pieces educating about the conditions of the franchise market, including the criteria for franchising a business model and the entry of foreign brands into Argentina—in El Cronista[4] and Forbes Argentina.[5][6][7]
Activity
Franchising Company advises companies seeking to expand through franchises.[8] Its services include defining a business model, designing franchise formats, preparing a commercial dossier, investment projections, legal documentation and operating manuals.[3][1]
The consultancy also brokers connections between franchising brands and investors seeking to join existing networks.[1][4] The firm's stated areas of work include franchise development, franchise granting, licences, trademarks, legal services and retail marketing.[3]
Franchising Trends
Franchising Company organizes Franchising Trends, a annual event for the Argentine franchise sector with panel discussions, awards and networking.[2] The event had reached eighteen editions by the mid-2020s.[1]
Its thirteenth edition was held on 17 November at the Lola Membrives Theatre in Buenos Aires and was hosted by Nuria González and Gustavo Tubio, journalists from El Trece and TN. The edition also included a speaker programme with businesspeople from the sector.[9]
In 2024, the eighteenth edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, together with Banco Macro, and was hosted by journalist Javier Fabracci.[10]
Each edition includes an awards ceremony for franchise-sector brands. In 2025, an edition held at Banco Macro's tower recognized brands including Bagels & Bagels, Café Martínez, Crosta Pizza, Lucciano's and The Coffee Store, among others.[11][12][11]
Recognition and affiliations
Franchising Company received the Premio Mercurio (Mercury Prize) for marketing excellence in the small and medium-sized business consultancy category, an award associated with the Asociación Argentina de Marketing.[1][2][13]
The company is listed by the Guía Argentina de Franquicias (Argentine Franchise Guide) as a consultancy endorsed by the Asociación Argentina de Marcas y Franquicias (Argentine Association of Brands and Franchises) and as a member of the Instituto Latinoamericano de la Franquicia (Latin American Franchise Institute).[1]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo" (in es). Info Argentum. 27 April 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html.
- ↑ 3.0 3.1 3.2 "Franchising Company SRL - Desarrollo de franquicias en Argentina" (in es). https://www.franchising-company.com/.
- ↑ 4.0 4.1 "Decidirse a franquiciar" (in es). El Cronista. 18 April 2013. https://www.cronista.com/pymes/decidirse-a-franquiciar/.
- ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían" (in es). Forbes Argentina. 24 March 2025. https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-argentina-cuales-son-cuando-llegarian-n69525.
- ↑ "El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026" (in es). Forbes Argentina. 25 December 2025. https://www.forbesargentina.com/negocios/el-sistema-franquicias-apuesta-consolidacion-preven-4000-nuevos-locales-desembarco-200-marcas-2026-n83850.
- ↑ "¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración" (in es). Forbes Argentina. 20 March 2026. https://www.forbesargentina.com/negocios/inversion-o-puesto-trabajo-doble-efecto-refugio-franquicias-ano-reconfiguracion-n87987.
- ↑ Ponce, María Rosa (15 July 2022). "El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén" (in es). InfoNegocios. https://infonegocios.info/in-mi-ciudad/el-mundo-de-las-nineras-y-cuidadoras-tiene-imagotoi-una-franquicia-nacida-en-jesus-maria-que-ya-opera-en-buenos-aires-y-neuquen.
- ↑ "La Guía Argentina de Franquicias distinguida en el Franchising Trends" (in es). https://www.gaf-franquicias.com/noticia/la-guia-argentina-de-franquicias-distinguida-en-el-franchising-trends-181.
- ↑ "Franchising Trends 18 edición" (in es). Federación de Comercio e Industria de la Ciudad de Buenos Aires. 29 November 2024. https://fecoba.org.ar/franchising-trends-18-edicion/.
- ↑ 11.0 11.1 "Franchising Trends 2025: networking, premios y datos del sector" (in es). 4 September 2025. https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499.
- ↑ "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas" (in es). Ámbito Financiero. 3 September 2025. https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241.
- ↑ "Ganadores del Premio Mercurio" (in es). https://aam.com.ar/ganadores.html.
External links