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Archive:Franchising Company

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Template:Short description Template:Use dmy dates Template:Infobox company The Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2][3] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[4]

History

The corporate registration of Franchising Company S.R.L. was published in the Boletín Oficial de la República Argentina on 8 July 2010. The notice stated that the company had been constituted by public deed on 29 June 2010 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[5]

Industry profiles identify Marcelo Schijman and Fabián Slisaransky as directors of the consultancy.[1] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[2]

By the mid-2020s, sector profiles described Franchising Company as a consultancy with more than two decades of activity and hundreds of brands developed as franchises or licences.[1][6][3] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[2][7]

Activity

Franchising Company advises businesses seeking to expand through franchise or licence models.[1][2][3] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[2] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[2]

In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[8]

Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[9][10][11][12][13][14]

Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][15] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]

The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[15] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[15]

In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[16] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[16][17]

Recognition and affiliations

The Guía Argentina de Franquicias profile lists Franchising Company as a recipient of the Premio Mercurio for marketing excellence in the small and medium-sized business consultancy category.[1] The same profile identifies the firm as a consultancy endorsed by the Asociación Argentina de Marcas y Franquicias and as a member of the Instituto Latinoamericano de la Franquicia.[1][3]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Franchising Company | Desarrollo de Franquicias" (in es). https://www.gaf-franquicias.com/fichaConsultora/Franchising-Company-%7C-Desarrollo-de-Franquicias/. 
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Franchising Company SRL - Desarrollo de franquicias en Argentina" (in es). https://www.franchising-company.com/. 
  3. ↑ 3.0 3.1 3.2 3.3 "Catálogo de Socios Consultores de la AAMF" (in es). https://aamf.com.ar/socios/consultores/. 
  4. ↑ "Argentina Franchising" (in en). U.S. Department of Commerce. 20 November 2025. https://www.trade.gov/market-intelligence/argentina-franchising. 
  5. ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010" (in es). Boletín Oficial de la República Argentina. 8 July 2010. https://www.dateas.com/es/bora/2010/07/08/franchising-company-srl-233780. 
  6. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias" (in es). Info Argentum. 27 April 2026. https://infoargentum.com/empresas-destacadas/franchising-company.html. 
  7. ↑ "Base de datos" (in es). La Nación. 18 September 2006. https://www.lanacion.com.ar/propiedades/inmuebles-comerciales/base-de-datos-nid841084/. 
  8. ↑ "Talks on Foreign Trade" (in en). Buenos Aires City Government. 28 October 2021. https://investba.buenosaires.gob.ar/en/List/view/ExportaCapacitacionPresencial/46. 
  9. ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían" (in es). Forbes Argentina. 24 March 2025. https://www.forbesargentina.com/negocios/las-marcas-extranjeras-estarian-mirando-la-argentina-cuales-son-cuando-llegarian-n69525. 
  10. ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué" (in es). Bloomberg Línea. https://www.bloomberglinea.com/latinoamerica/argentina/decathlon-a-la-argentina-cuales-son-las-marcas-que-llegan-al-pais-y-por-que/. 
  11. ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos" (in es). Forbes Argentina. 19 April 2025. https://www.forbesargentina.com/negocios/destinos-internacionales-receptivos-franquicias-argentinas-cuales-son-como-conquistarlos-n70913. 
  12. ↑ Scarpinelli, Luján (14 October 2012). "Cómo subirse a un negocio rentable" (in es). La Nación. https://www.lanacion.com.ar/economia/como-subirse-a-un-negocio-rentable-nid1516807/. 
  13. ↑ Velázquez, Jorge (28 June 2024). "Franquicias: qué deben hacer las empresas para lograr una experiencia exitosa, según los consejos de seis expertos" (in es). Ámbito Financiero. https://www.ambito.com/negocios/franquicias-que-deben-hacer-las-empresas-lograr-una-experiencia-exitosa-segun-los-consejos-seis-expertos-n6022883. 
  14. ↑ "Cuáles son las claves para vender franquicias en el exterior" (in es). iProfesional. 12 February 2008. https://www.iprofesional.com/comex/61554-cuales-son-las-claves-para-vender-franquicias-en-el-exterior. 
  15. ↑ 15.0 15.1 15.2 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina" (in es). 26 November 2024. https://www.franchising-company.com/novedad/40/franchising-trends-2024-la-18-edicin-redefine-el-futuro-de-las-franquicias-en-argentina/. 
  16. ↑ 16.0 16.1 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas" (in es). Ámbito Financiero. 3 September 2025. https://www.ambito.com/negocios/banco-macro-fue-sede-un-debate-las-nuevas-tendencias-franquicias-y-premio-las-mas-destacadas-n6186241. 
  17. ↑ "Franchising Trends 2025: networking, premios y datos del sector" (in es). 4 September 2025. https://www.gaf-franquicias.com/noticia/franchising-trends-2025-networking-premios-y-datos-del-sector-3499. 
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